MindFireInc

What happens when you run into a prospect who is married to “digital-only” campaigns? How do you convince them Direct Mail is worth the investment?

MasterGraphics Presents: Breaking Into Additive Manufacturing - The 5 Steps to Successfully Adopting 3D Printing mindfire.zoom.us/webinar/regist…

Six Strategies Guaranteed to Deliver Exceptional Results For the Second Half of 2022 mindfireinc.com/six-strategies…

Set Expectations For Multiple Touches

What happens when you create an OptiChannel campaign for a client, but the first wave doesn’t work?

When you have a Client’s first “test” campaign fails to deliver, how do you continue to engage the client?

Setting expectations up-front is critical to *THIS* issue

Ben Shenk, on why he loves selling OptiChannel. It’s probably not what you think.

How do you overcome failed campaigns?

How do you plan OptiChannel campaign workflows?

Selling OptiChannel services to your clients does *THIS* — which most people don’t think about!

Why thinking about a 1-touch campaign is a fatal flaw.

What’s the best way to plan an OptiChannel workflow with all the various channels?

Do you believe in the love of power or the power of love?

Why selling an OptiChannel campaign helps you build stronger relationships with your clients.

If you sell Direct Mail & want to add digital channels to your offering, how do you pick the best markets? 

Ben Shenk, Summit Direct Mail, on how he selects who to sell OptiChannel to. Are his criteria similar to yours?

Found that RR Donnelly was hacked; wondering if that caused the major Vanguard service interruption? @daverosendahl reveals here: youtu.be/UFi2Mk0NeQ4

Do you already know it all?

Do you listen? Or do you just wait your turn to talk?

You can't control everything or everyone, but you can always have a positive impact on others in your surroundings! Do you practice this?