Nick Bennett

Partner-hosted events convert better than anything else I've run. Shared audience, shared trust, shared cost. The only downside is you have to give up some control. Worth it.

Good Friday. Kids are off school. Working anyway but at least the meetings are lighter. These are the flex days that make fractional worth it.

Most GTM teams are overbuilt on strategy and underbuilt on execution. You don't need a better plan. You need more reps running the plays you already have.

The comment to DM model for LinkedIn still works in 2026 but only if you're giving away something people actually want. The tool or cheat sheet has to do real work.

Been using the same travel mug for four years and every time I almost replace it something stops me. Irrational product loyalty is real and I am not immune to it.

If your demand gen strategy is just paid ads and a few blogs you don't have a demand gen strategy. You have a media buy and some content marketing.

Tiered gifting at events is not bribery. Done right it's a signal. Different touches for different account tiers based on where they are in the buying process. That's just smart.

Q1 is done. Here's what I'd do differently. I took on one client too many. I knew it when I said yes and I did it anyway because the work was interesting and the timing felt right. By February I was stretched thin on two engagements and not giving either one the depth they deserved. I fixed it by the end of the quarter but I cost myself two months of suboptimal work to get there. I also let two pieces of content sit in draft too long. An event attribution framework that would have been more useful in January than in March. I kept refining it instead of shipping it. The version I finally posted wasn't meaningfully better than what I had in week two. On the client side, I should have pushed harder on alignment in one engagement earlier. I knew by week three that marketing and sales were not working the same accounts. I flagged it. I didn't force the fix. By week eight it was the main reason the program wasn't moving. What I got right: I built two tools that reached people I wouldn't have reached otherwise. I ran a webinar that I'm proud of. I shipped more than I didn't. The lesson I keep relearning is that done and out in the market beats refined and sitting in a draft. Every time. Without exception. Q2 is now in full swing.

Account-based is a strategy not a tool. You don't buy ABM. You run it. The technology is just a way to scale something that works at small volume first.

Onboarding as a fractional is 80% listening. You can't fix what you don't actually understand. The instinct to come in fast with solutions usually makes things worse.

Nothing like writing a big check to remind you that being self-employed means you get to do literally everything yourself including the fun part at the end of Q1.