OptimizeGEO

Semrush just stopped calling itself an SEO tool after 17 years. The category has changed. Only 26% of earned media shows up in AI answers. SEO optimised for clicks. GEO optimises for citations. → optimizegeo.ai #GEO #AISearch

@ihtesham2005 We’ve been saying it since 2025: clicks are collapsing, citations are currency. GEO isn’t a tactic - it’s table stakes in 2026. See who’s already winning → optimizegeo.ai

a16z quietly published a 34-page internal memo on how their portfolio companies are completely abandoning traditional SEO. It got 200 views. Here's everything inside it. The memo opened with one line that stopped me cold. "Google rankings are becoming irrelevant for brands whose customers use AI to make purchasing decisions." Their data showed something nobody is talking about publicly. Portfolio companies that ranked #1 on Google for their core keywords saw a 34% drop in organic traffic in 12 months. Rankings didn't change. Traffic did. The customer behavior changed underneath them. People stopped clicking. They started asking. ChatGPT. Perplexity. Claude. Gemini. AI search doesn't show you 10 blue links and let you choose. It writes an answer and picks its sources for you. Your customer never sees your page. They see what the AI decided to say about you. The memo called the fix Generative Engine Optimization. GEO. Here's what their top portfolio companies are actually doing right now. They stopped writing blog posts for Google crawlers. Started writing content structured for AI extraction. Short, dense, citation-worthy paragraphs. Specific claims with verifiable numbers. The kind of content an AI can quote directly. They obsessively pursued earned media. Reviews. Expert mentions. Third-party coverage. Because AI models trust established publications infinitely more than brand websites. They treated their website like an API. Clean structure. Schema markup. Answers formatted so a machine can read and repeat them instantly. And they built authority in every language their customers speak. Because ChatGPT in French runs on completely different source data than ChatGPT in English. The brands winning in AI search aren't the ones with the best SEO agencies. They're the ones the AI already trusts. SEO optimized for clicks. GEO optimizes for citations. That shift is already happening whether you're ready or not.

Don’t just show up. Show up correctly. GEO helps shape visibility + framing. Learn more: optimizegeo.ai #GenerativeEngineOptimization

2026 marketing starter pack: SEO + GEO + caffeine ☕️ Learn more: optimizegeo.ai #GenerativeEngineOptimization

Building communities > buying attention. • Kirthiga Reddy → Helped scale India’s digital-first ecosystem • Masoom Minawala → Personal branding as long-term marketing Because real growth happens when people trust the story behind the brand. #Digifish3 #DigitalGrowth

AI prefers what’s repeatable, not what’s flashy. GEO = repeatability. Learn more: optimizegeo.ai #GenerativeEngineOptimization

If customers ask AI about your category, your brand story is being told. GEO helps you shape it. Learn more: optimizegeo.ai #GenerativeEngineOptimization

Two lanes in AI discovery: Sponsored + Suggested. GEO helps you win Suggested. Learn more: optimizegeo.ai #GenerativeEngineOptimization

Ask us anything about Generative Engine Optimization (GEO) 👇 optimizegeo.ai #GenerativeEngineOptimization

GEO checklist: clarity, consistency, comparisons, reviews, community mentions. Learn more: optimizegeo.ai #GenerativeEngineOptimization

@OptimizeGEO @kirthigareddy #ETAIAwards2025: We have to ensure that we also address the downside of AI: @kirthigareddy

Kirthiga Reddy of @OptimizeGEO speaks at the #ETAIAwards2025

If AI influences discovery in your category, GEO matters. Learn more: optimizegeo.ai #GenerativeEngineOptimization

New top-of-funnel = AI answers. GEO helps you show up early. Learn more: optimizegeo.ai #DemandGen #GEO #GenerativeEngineOptimization #AIMarketing #OptimizeGEO

AI assigns roles (leader/alt/niche/etc). GEO helps shape the role you get. Learn more: optimizegeo.ai #GenerativeEngineOptimization #GEO #OptimizeGEO

Marketer: here’s our value prop AI: here’s what the internet thinks 😅 GEO fixes this. Learn more: optimizegeo.ai #GenerativeEngineOptimization

If AI can’t explain you simply, it won’t recommend you confidently. GEO = clarity + consistency. Learn more: optimizegeo.ai #GenerativeEngineOptimization

AI discovery is evolving → marketing evolves too. GEO helps brands stay visible. Get your audit now or Book a demo at OptimizeGEO.ai 🔗 optimizegeo.ai #AIMarketing #GEO #GenerativeEngineOptimization #MarketingTrends #OptimizeGEO

Proud to partner with LearnAIR - helping leaders drive real ROI from AI. As discovery shifts to AI search, LearnAIR is strengthening its share of AI answers with early momentum already visible. #OptimizeGEO #AIVisibility #FutureOfSearch #LearnAIR