PRLab | B2B Tech PR Agency

Exciting News! 🚀 We're excited to launch PRLab Insights, our new LinkedIn newsletter! Stay ahead of the curve with detailed case studies, top press coverage for our clients and pro insights from our expert team. 👉 linkedin.com/newsletters/pr… #PRNewsletter #PRPros #PRAgency

Your PR works at home. In other markets? Probably not. Pushing the same HQ message everywhere is not a global #PR strategy. It is translation with extra steps. Local teams. Native professionals. Real autonomy. That is what earns international coverage.

Your PR is translated. But is it localized? Germany wants facts. The US wants energy. Same message, wrong tone, zero coverage. Most brands skip this step entirely. Native speakers should write it, review it, and approve it. This is where international PR campaigns win or lose.

Most international PR campaigns fail because they copy-paste the same approach across every market. Relationships win in Brazil and Asia. Story quality wins in the Netherlands. Local knowledge wins everywhere. Learn the rules before you play. #GlobalPR #PR 🌍

PR without announcements isn't impossible. It's necessary. Most companies don't have newsworthy announcements every month. The solution? Create stories through thought leadership and industry commentary. Stay relevant year-round. #PR #PublicRelations

Brand awareness doesn't pay bills. PR ROI does. Are you fundraising? Track investor inquiries. Expanding markets? Monitor regional reach. Stop measuring impressions. Start measuring outcomes that actually grow your business. #PR #PublicRelations #ROI #BusinessGoals

We got a client media coverage in 2 weeks using newsjacking. No contacts. Just one strong opinion on a trending AI story. Here's exactly how we did it and how you can too. #PublicRelations #Newsjacking #PR

Most Tech Companies fail at PR because they treat it like marketing or sales. 🚫 PR isn’t about pushing features—it’s about trust, credibility & long-term visibility. 📰 Build relationships, not spam. That’s real Tech PR Strategy. #TechPR #B2BTech #PR #PublicRelations

Follow-Up & Relationships: • One respectful follow-up 2–3 days later • Always thank journalists & offer fresh angles • Strong relationships = ongoing get PR coverage success #MediaPitch #PR #PublicRelations #MediaRelations

Embargo Press Release Hack: • Offer exclusives to 3–5 top outlets under embargo • Promise a “do not publish before” date • Builds trust & ensures in-depth coverage

Journalists get 300–400 emails daily—so your first task is standing out. Follow this 5-step framework every time you pitch journalists 🧵

How to pitch to journalists? Use an embargo release: research your top outlets, send early exclusive access, then roll out a wider media outreach after the embargo lifts. This technique shows respect, boosts your PR credibility & helps you get coverage #PublicRelations #PR

Media Relations Tip: Journalists are swamped with hundreds of emails daily. To cut through the noise, research is key. Tailor your story; make it stand out to the media professional. Competition is fierce! #MediaRelations #Journalism #PR #PublicRelations

In a PR job interview, don’t list every task you’ve done—talk about outcomes. Did you drive leads, save money, win media? That’s what hiring managers want. Show results, not activity. #PRJobInterview #JobInPR #WorkInPR #PublicRelationsFirm

🚨 Applying for a PR job? Whether you're an intern or PR executive, there's one thing you can't skip: researching the agency. Here's why a single habit could determine your success in a PR job interview. #JobInPR #WorkInPR #PRInterviewTips #PR #PublicRelations #Job #jobs

Stop failing PR job interviews! Candidates who don’t ask questions in PR interviews send a red flag 🚩. Want the job? Ask: “How will my work be measured?” "Do you use OKRs or KPIs?" "How is performance reviewed?" #PR #PublicRelations #Jobs #PRJobs

🎤 Media training tip of the day: When you're asked a tough question, don’t dodge it—bridge it. Pivot back to your message smoothly. ✅ Prepare soundbites ✅ Anticipate tough Qs ✅ Stay on record ✅ Tell stories #MediaTraining #PRTips #CrisisComms #PublicSpeaking

✅ Engage key SaaS stakeholders & decision-makers ✅ Measure the real impact on brand growth Don’t miss this chance to learn from one of the best at our SaaS PR Summit! 🔗 Secure your spot: linkedin.com/events/7302326…

In SaaS, credibility is currency. Thought leadership isn’t just about visibility—it’s about trust. Joliene will break down how to: ✅ Craft a compelling thought leadership narrative ✅ Leverage media, content & speaking opportunities

🚀 Meet our second speaker for the SaaS PR Summit: Joliene van Grieken! A powerhouse in B2B SaaS growth, she helps tech companies scale from €1M to €100M with sustainable strategies. 🧵👇