Revolutionizing Microtargeted Campaigns

After a historic 2024 cycle with over 42 key victories, we’re taking our innovative, data-driven strategies to the next level. McShane LLC is now RMC—Revolutionizing Microtargeted Campaigns. Check out our new website to learn more: RMCstrategy.com

Our Vice President @steven_hilding and Digital Director Noah Collins came home from the @TheAAPC Pollie Awards with 6 new awards! That brings the total number of awards our firm has won to 67 AWARDS! 🏆

Proud of my team. They don’t flinch. They don’t quit. Built to win.

Honored to speak at @CPAC this week! Conservatives from around the country have rallied to our campaign - because they know we need a fighter in Congress to give @realDonaldTrump more firepower!

🚨BIG NEWS🚨 @POLITICO Morning Score - Jeff McGowan has joined Revolutionizing Microtargeted Campaigns in the role of CEO. Jeff has held senior roles in the biggest political and public affairs organizations for the last decade and is a leader in the data and Ai space.

Big news from @politico Morning Score - @JeffMcGowan702 has joined my company @RMCStrategy in the role of CEO. Jeff has held senior roles in the biggest political and public affairs organizations for the last decade and is a leader in the data and Ai space.

Our Vice President Steve Hilding and Senior Strategist James Carter represented last night! RMC just WON 3 Campaigns & Elections Reed Awards! 🏆   Best Website for a State Legislative Campaign 🏆   Most Original / Innovative Collateral Item 🏆   Best Live Event 2026 — we’re just getting started 💪

BREAKING: RMC is a FINALIST for 12 @C_and_E Reed Awards! 🏆🔥

RMC Founder & CEO Rory McShane just went on Escaping The Drift and laid it all out: how to craft messages that win elections, influence policy and corner markets. The host, author and Las Vegas business icon John Gafford, dubbed Rory, “the architect of influence.” youtube.com/watch?v=Rsi_AD…

Last week, the entire RMC team—from Las Vegas, Austin, Dallas, Iowa, and Idaho—flew into town for our yearly staff retreat. We gathered at the historic Plaza Hotel in downtown Las Vegas for two days of training, planning, and exchanging ideas.

🚨Reserve Your FREE Turkey The truck hits RMC HQ on Nov 25, 2–6 PM (6950 W. O’Bannon Dr). Click here to reserve your turkey 👉 rmcstrategy.com/rmc-2025-turke…

Our CEO, Rory McShane, joined the ASAP Solutions podcast to discuss building a business, new technology, and the rise of AI. Check it out here: youtube.com/watch?v=qf_Rvz…

I was the subject of a piece in @Entrepreneur magazine. I always have a sense of amazement when I think about how a struggle to pay bills as a new father became national business. entrepreneur.com/en-gb/entrepre…

🎯RMC was recently featured in @IBTimes for our success in targeted strategy. "We challenged the old formula of spending half your budget on TV, a quarter on direct mail, and the rest on signs and flyers," says Founder @rkmcshane. "We began with data, and I'm talking about massive, granular, highly personal data sets, and used it to target behavioral profiles." Read the full story: ibtimes.com/revolutionizin…

@realvegasmag did a profile on RMC and really dug into how we use consumer data to target voters, donors, and customers: “I’m not the guy to hire if you’re selling Coca-Cola, it’s a cheap universally appealing product and almost anyone is a potential customer. Clients hire us when they’re marketing a product, campaign, or initiative that has a small but highly valuable potential user base. It’s finding the needle in the haystack,” @rkmcshane said. realvegasmagazine.com/revolutionizin…

The @C_and_E Reed Awards represent excellence in political campaigning. This year, the RMC Team won 2 awards, winning 56 industry awards since our founding 8 years ago! Best Online Ad Campaign for Bootstrapped Campaign – Republican Best Use of Drone Footage in an Online Video

We’re honored to be named a Finalist in 9 Categories for the 2025 Reed Awards! This achievement is a testament to our incredible team and the clients who continue to trust our expertise in strategy, creativity, and execution on the political field.

Rory McShane, President of RMC, has been appointed to the Finance Committee of the International Association of Political Consultants (IAPC)

'Tis the season 🎄🎅🏻 Merry Christmas from the RMC family to yours!

Today McShane LLC becomes RMC. Read the letter from our founder below: