STR

Whether it’s distribution, revenue management, operations, or sales prospecting, CoStar + Benchmark is making an impact on every aspect of the global hotel industry. Hear from users who are working more efficiently, uncovering new opportunities in the full commercial market, and gaining a sharper competitive edge: bit.ly/4aQHqDL

📈 U.S. hotel demand increased for a sixth consecutive week. 📊 Nearly half of U.S. markets saw increases across the three KPIs. 🎮 San Francisco was the standout market, helped by the Game Developers Conference. ⚾ World Baseball Classic host, Miami, also saw a sizeable performance lift. 📉 The war in Iran is weighing on RevPAR within the GCC, with the measure falling 13.2%. 🏖️ All Mexico resort markets saw weekly RevPAR decrease by more than 20%. Read the full analysis: bit.ly/3NQHA6P

How Asian hotel markets fared during the 2026 Lunar New Year 💫 🏮 Occupancy outperformed last year on every day of the holiday period, with gains ranging from 4% to 8%. 🏮 Rate increases also outperformed every day of the week apart from Day 6 and 7, when occupancy growth also started to weaken. 🏮 All classes prospered, with only Luxury class occupancy seeing a decline YoY. 🏮 18 key markets grew RevPAR between 7% to 31% YoY. Read the full analysis: bit.ly/4rEZQxZ

Rio de Janeiro’s #Carnival pushed the market’s monthly RevPAR above BRL 1,000 for the first time on record. More here: bit.ly/4174s4Q

Our latest weekly insights: ⬆️ U.S. weekly RevPAR came in at its highest level ($105) since October 2025. 🏗️ Las Vegas was the largest contributor to overall growth due to the triennial CONEXPO-CON/AGG, which drew in over 140k attendees. 👥 U.S. group demand (excluding Vegas) has increased for five consecutive weeks. 🎭 New Orleans RevPAR fell for 8 of the last 10 weeks – this week’s decline was due to comparison against Mardi Gras in 2025. 📊 Through eight days of the war in Iran, GCC performance was mixed. Read the full analysis: bit.ly/46XEDru

P&L momentum keeps building 🚀 Building on our initial launch, our latest release delivers deeper visibility and smarter analysis: ✅ 22 new raw P&L data points in corporate reporting give owners and operators a clearer view of departmental revenue and expenses ✅ Margin charts highlight how efficiently revenue converts into profit across hotels of different sizes ✅ Labor expense charts make trends and outliers easier to spot We’ve also simplified P&L data access permissions to make collaboration easier. And we’re just getting started. Ready to start powering your profitability? 👉 bit.ly/40wO4ug

Curious how hotel performance may be impacted by this year's spring break season? ⤵️ 💠 With Easter pushing forward two weeks in 2026, we will see a more concentrated spring break peak between weeks ending 21 March through 11 April. 💠 This contrasts with last year, when a very late Easter created a wider "spread" of possible spring break patterns across the country. 💠 Because of this swing in calendars, the largest weekly swings in spring break demand will be observed in weeks ending 4 April and 11 April (positive demand impact) and 18 April (significant negative demand impact). 💠 The first three months of the year have all recorded slight lifts to the average proportion of public school district students available to travel. 💠 This will be offset slightly in May, with a delayed start to summer 2026 compared to last year.

⚙️ U.S. performance lost momentum at the end of February, although demand increased for a fourth consecutive week. 🎲 Las Vegas pulled down the national average due to a lull in conferences/events. 📊 Global RevPAR growth was slowed by China, the GCC and Mexico. 🏨 GCC occupancy pattern reflected both Ramadan and the start of the war in Iran. Read the full analysis: bit.ly/4udSDXX

🏅 Milan hotels won gold during the Winter Olympics, posting the highest occupancy peak (89.3%) for the megaevent since Vancouver hosted in 2010. 🎿 YoY growth was most pronounced in ADR (+215.5%) and RevPAR (+273.3%). ❄️ Read the full analysis: bit.ly/47qltKX

Ski market performance in a year of weather and travel disruption: ❄️ Snowfall mattered this season: Limited and inconsistent snowfall across Utah and Colorado weighed on visitation and pricing power, even during peak holiday periods. 📉 Performance reflected conditions: Both of the aforementioned states saw YoY declines in ADR and RevPAR, an unusual outcome for core ski markets during winter holidays. 🏔️ Demand shifted north: Ski markets in Western Canada and the Northern Rockies (MT/WY/ID) outperformed, benefiting from more reliable snow conditions. 🍁 Canada stood out: Canadian ski areas posted the strongest YoY gains, supported by retained domestic demand. ✈️ Cross-border travel declined: Reduced Canada → U.S. travel, tied to recent policy changes and political uncertainty, likely softened demand for U.S. ski destinations. 📊 Compounding headwinds: The combination of weather challenges and weaker international travel amplified pressure on Utah and Colorado’s winter performance.

✨ Transformative product releases have been a recurring theme at CoStar Group, and we were proud to add to the list this week. 🚀 We officially launched P&L benchmarking for hotel data clients, expanding what’s possible with performance insight. CoStar with STR Benchmark is now the only hotel benchmarking solution that integrates revenue, expenses, profit, and full property‑lifecycle insights in one place. If you haven’t started expanding your benchmarking experience with P&L data, now’s the time 👉 bit.ly/40wO4ug

📈 U.S. hotel room demand has increased in 20 of the past 21 days – this hasn’t happened since January 2023. ⬆️ U.S. demand, ADR and RevPAR have each grown for the past three consecutive weeks. 🎭 New Orleans saw its first positive RevPAR week since New Year’s, thanks to Mardi Gras. 🏮 China responsible for most of the global ADR gain due to Lunar New Year. 🏂 Winter Olympics continued to drive Italy’s hotel performance. Read the full insights: bit.ly/3MW8AkN

⭐ Canada’s hotel industry started the year off strong, reporting its highest YoY occupancy increase since July 2025. Read more: bit.ly/4czsigX

Revenue changes are easy to spot. Understanding what they mean for profitability is harder. Flow Through and Flex help explain how revenue gains and losses translate to the bottom line. This article walks through why both matter: bit.ly/4aMTxC6

🚨 MAJOR RELEASE ALERT 🚨 The hotel industry’s leading benchmarking platform just leveled up. With the addition of P&L data and analytics, we’re delivering what the industry needs most right now: a fully integrated view of top‑line and bottom‑line performance—all in one place. 👉 Ready to power your profitability? Click here: bit.ly/40oNgaF

⬆️ U.S. weekly occupancy reached its highest level since early November, helped by: 💘 Valentine’s Day 🏈 Super Bowl LX 🎭 Mardi Gras 🏀 NBA All-Star Game ⛷️ The Winter Olympics continued to drive performance across Milan, with major increases in ADR (+177.7%) and RevPAR (+237.9%). 🏮 China’s performance improved due to Lunar New Year, with the gain primarily driven by resort markets. Read the full analysis: bit.ly/4s5KD9O

💡 Modest World Cup lift still poised to play key role for U.S. hotel industry: 🔸 Our latest forecast with Tourism Economics projects a 1.7% increase in U.S. RevPAR during the months of June and July 🔸 Without the World Cup-driven gain, 2026 RevPAR growth would be 40 basis points lower (from 0.6% to 0.2%). 🔸 On average, the U.S. host markets are expected to see a RevPAR gain of 3.8% for the year and 12.7% in June/July. Read the full analysis: bit.ly/4s3xrSQ

Our latest weekly insights: ⬆️ Strongest U.S. RevPAR gain of the last five weeks 🏈 Super Bowl LX = 178% RevPAR increase in San Francisco 🎰 AHR Expo boosted Las Vegas RevPAR (+39%) ⛷️ Winter Olympics pushed Milan’s ADR (+120%) and RevPAR (+143%) Read the full analysis here: bit.ly/3ZB6ee4

January events boosted hotel performance across key global markets: 🔹Driven by the #AustralianOpen, Melbourne posted its highest January room rates on record: bit.ly/4rdv1AS 🔹Cologne's RevPAR increased 23.2% year over year: bit.ly/4abfGec 🔹Abu Dhabi recorded its highest January room rates since 2010: bit.ly/3Of8d5e

NoVacancy…in London? 🎡 That’s right, Australia’s leading hotel & accommodation conference is coming to the UK. We’ll be there at this newest must-attend event as the industry explores solutions to transform operations and elevate the guest experience. 👋 Visit us at Stand F50 to see our latest enhancements for smarter, more profitable decisions. Also, catch our Michal Rao FIH on stage on 26 February (11:05 a.m.) presenting the latest on Europe performance. 🎟️ Register for a free pass here: bit.ly/3NXVx2H 💻 Book a CoStar with STR Benchmark demo by emailing SalesNorthernEurope@costar.com.

STR and CoStar are proud to serve as Content Sponsor for MIPIM’s HTL Connection in Cannes, France, from 9-13 March. We can’t wait to connect with leaders in real estate, hospitality, tourism and leisure to discuss opportunities for our industries.