Sword and the Script ✒️🗡

Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same 10 PR blog posts that summarize the state of comms in 2025 swordandthescript.com/2025/12/pr-blo…

X adds comment downvotes to improve algorithmic ranking socialmediatoday.com/news/x-formerl…

Half of consumers prefer brands that don’t use generative AI, Gartner finds customerexperiencedive.com/news/half-cons…

Good PR people learn how to snoop useful information out of clients that aids in developing good pitches. It’s about eliciting ideas, kicking them around, and figuring out where and how they apply to current news trends. swordandthescript.com/2026/03/good-p…

Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care - SparkToro sparktoro.com/blog/why-linke…

I could not disagree with this @ahrefs post more. We had a "sea of sameness" 10 years ago -- and AI has made it 10X worse! 🤮 This is coming from Ahref's *content marketing* guy, too! SMH. I might have to write a rebuttal. Might even pull the review I wrote on that product.

Has AI Ended Thought Leadership? hbr.org/2026/03/has-ai…

10 things PR teams need from clients to do good work ~ @frank_strong | ow.ly/4IeJ50Yvjfk @swordandscript "No. 6. A bias for action. Too many good PR ideas get kicked down the road because they require effort, and clients are busy."

5 LinkedIn ad tactics for B2B marketers | MarTech martech.org/5-linkedin-ad-…

10 things PR teams need from clients to do good work swordandthescript.com/2026/03/good-p…

LinkedIn has revised its feed algorithm: "designed to be more adaptive to evolving user interests, as opposed to being guided by historical markers" socialmediatoday.com/news/linkedin-…

“By 2027, mass adoption of public LLMs as a replacement for traditional search will drive a 2x increase in PR and earned media budgets.” swordandthescript.com/2026/03/gartne…

" 99% of Reddit citations point to unique discussion threads, not subreddit pages, brand profiles, or corporate content, according to analysis from Profound." searchengineland.com/ai-citation-da… via @sengineland

MT @Frank_Strong: 5 takes on Gartner’s new optimism for PR and earned media in the age of AI | ow.ly/H2ko50YrSmx @swordandscript "Gartner thinks generative AI will replace traditional search as the primary way people access information."

Head of Google Search "not sure if Gemini and Google Search will ever fully converge or not" seroundtable.com/liz-reid-googl…

The 15 top PR blogs in 2026 (and their best articles) buff.ly/0F5zc8P Thank you, @Prezly

Marketing and communications don’t have a skills gap; they have a judgment gap. spinsucks.com/communication/… via @spinsucks (companies need to do a better job of empowerment, too)

10 Key B2B Cold Outreach Stats to Know [Infographic] > average response rate to cold emails is 5.1% - that strikes me as suprisingly high! buff.ly/CiN9EfD via @ayaznanji & @marketingprofs

"Popular is easy to measure. Good, not so much." seths.blog/2026/03/popula…

Welcome Emails That Wow: Crafting a High‑Converting Onboarding Series Introduction backstroke.com/blog/welcome-e…

Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream @swordandthescript buff.ly/uAmJFrb