TLF Research

The heart of customer experience research is a robust measure of how your customers feel. Our strategic relationship surveys will help you understand how customer satisfaction and attitudes lead to loyalty. tlfresearch.com/customer-resea…

Join us for the Customer Experience Landscape 2026 - CX Trends webinar as we start the new year with one of our newest webinars! Discover the insights, innovations, and customer experience trends that will shape the industry in the year ahead. tlfresearch.com/webinars/the-c…

The January 2026 edition of TLF Gems is out now! Our monthly collection of inspiring articles & thoughts from the world of customer experience & research. In this edition: working your culture out, swapping nouns for verbs, the economics of AI & more... zurl.co/6fKAQ

Are you looking to develop your teams' customer research and insight skills? Our online training courses could be what you need. They can be completed individually, or for larger teams we can run bespoke versions. Find out more: tlfresearch.com/training-event…

As we step into a new year, it’s the perfect moment to pause, reflect, and consider your plans for the year ahead. Get in touch if you'd like a friendly chat about how our research can help you understand what matters most to your customers in 2026. tlfresearch.com/get-in-touch/

Download the latest Index of Consumer Sentiment Report now! It draws out the most interesting findings from the Quarter 4 2025 data and we also explore the key findings from an additional consumer survey following the UK Budget announcement in November. tlfresearch.com/downloads/the-…

(Content warning for slight sweariness on this one!) Amusing clip in which two Aussie comedians poke fun at the empty words of corporate purpose statements, all parroting not just the same sentiment but even the same words. instagram.com/reels/DPisimFi…

Happy New Year from all of us at TLF Research! Wishing you a successful and inspiring year ahead. Why not get in touch in the New Year for a chat about your research needs for 2026?

Online communities can be a more cost-effective alternative to focus groups, offering participants time to reflect on their responses. They allow for richer insights, as participants can provide detailed feedback. tlfresearch.com/customer-resea…

Join us for the Customer Experience Landscape 2026 - CX Trends webinar as we start the new year with one of our newest webinars! Discover the insights, innovations, and customer experience shifts that will shape the industry in the year ahead. tlfresearch.com/webinars/the-c…

This article by John Sills on LinkedIn nails so much that is wrong with CX these days. To offer a great experience you need to make sure not only that the typical experience is easy but that anything outside of that can be easy too. linkedin.com/pulse/easy-do-…

We love this metaphor, and totally agree with the sentiment of this article about embracing the complexity of your organisation in order to unleash its collective potential. In the Octopus model, a leader's primary job is to work on the system, not in it. hbr.org/2025/11/become…

Season's greetings from all of us at TLF Research! 🎄We’d like to say a heartfelt thank you to all our clients - old and new - for your support this year. Wishing you a joyful festive season and a successful 2026!

We're often asked for recommendations on books about customer experience, research and insight. Here are 12 that we think are great (and yes, we wrote 2 of them!). tlfresearch.com/book-reviews/a…

Staying informed remains a central part of daily life for many UK consumers, with research revealing that 87% of respondents regularly read, watch, or listen to the news. We wonder, what will 2026 have in store for us as a nation? tlfresearch.com/news-opinion/t…

TLF Gems: Using LLMs to Distort Online Surveys. Excellent article from Tom Stafford about the ease with which LLMs can be used to fool (and therefore deliberately distort) online surveys. The implications are pretty terrifying for all of us. tomstafford.substack.com/p/faking-surve…

Our CX tools & templates have been created to help with some of the biggest challenges we know organisations face when it comes to using customer insight to drive improvements for customers. Download now. tlfresearch.com/downloads/cx-t…

TLF Gems: Paying To Be A Good Samaritan. Having a clear proposition is arguably more important than assuming the customer is always right, but there are times to waive your policy and this is clearly one of them. theguardian.com/money/2025/nov…

Our online course 'Data Skills for TSM' has been designed for tenants and scrutiny board members who work with landlords to improve services. This course addresses the common challenges of interpreting survey results. Book now: tlfresearch.com/sectors/housin…

Join us for the Customer Experience Landscape 2026 - CX Trends webinar as we kick off the new year with one of our newest webinars! Discover the insights, innovations, and customer experience shifts that will shape the industry in the year ahead. tlfresearch.com/webinars/the-c…