The Blake Project

This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future. brandingstrategyinsider.com/when-honoring-…

Brand strategy needs a simulator now. Not as another piece of technology, but as a leadership discipline: the practice of testing strategic assumptions before they become financial commitments. #brandstrategy brandingstrategyinsider.com/brand-needs-a-…

Financial engineering does not always unlock value. Sometimes, it extracts value from the very brand it claims to save. brandingstrategyinsider.com/how-financial-…

The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand. brandingstrategyinsider.com/brand-strategy…

The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand. brandingstrategyinsider.com/brand-strategy…

This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future. brandingstrategyinsider.com/when-honoring-…

In this economy, value represents more than price. It is about reassurance, confidence, and reducing the perceived risk of making the wrong choice. J. Walker Smith #brandstrategy #brandmanagement brandingstrategyinsider.com/brands-must-ta…

Customers should never have to work hard to understand who a brand is for, what it stands for, and why it matters to them. When they do, it becomes a business problem. brandingstrategyinsider.com/how-under-armo…

The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand. brandingstrategyinsider.com/brand-strategy…

Harley-Davidson does not have a heritage problem. It has a relevance problem. The strongest heritage brands reinterpret their past for the next generation without losing the meaning that made people care in the first place. @harleydavidson brandingstrategyinsider.com/harley-davidso…

This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future. brandingstrategyinsider.com/when-honoring-…

AI has put an end to emotions in marketing, we are told. It’s all about facts. Not about emotions. Marketers know better: as long as humans make the final decision about what to buy, emotions will always be in the mix. brandingstrategyinsider.com/ai-has-not-rep…

Every nation has a brand, whether it manages it intentionally or not. When pressure arrives, communications alone cannot restore what governance and behavior have weakened. brandingstrategyinsider.com/when-a-nations…

At 175 years, Corning, Inc. is more than a longevity story. It is a case study in how relevance is earned again and again as markets, technologies, and customer needs change. #brandmanagement #innovation brandingstrategyinsider.com/how-corning-st…

Remarkably, even though Song Airlines (Delta’s high-touch low-cost subsidiary) was folded back into Delta in Mid 2006, there is still interest from former customers and employees about what a great brand it was. brandingstrategyinsider.com/brand-strategy…

A brand is only as strong as the operating system behind it. Values, purpose, and positioning mean little if they are not reinforced by planning, decision rights, measurement, and governance. #brandculture #brandmanagement #brandvalues brandingstrategyinsider.com/healthy-brands…