A.R Johnston
78 posts








W3BTree Media is coming to Singapore! 🇸🇬🌞 Looking forward to meeting everyone at @token2049 and witnessing the latest developments & innovations happening in the space. See you there! 👋











The most counter-intuitive thing to do is to launch with a low FDV. Imagine you’re a founder. You’ve worked on your project for years and finally the moment is upon you to embark on public price discovery. The natural instinct is to go as high as possible. But that couldn’t be more wrong. A high-FDV does not equate to success. In fact, it’s the biggest trap a founder can fall into. Optimising for the short-term has irreversible consequences - specifically, your community doesn’t get chance to participate at a reasonable price. Short-term success of being a “unicorn” may be enjoyed but in the medium term, it’s going to be painful grind downwards because constant sell pressure from private market who benefit the most from these high prices. A slew of recent projects have seen this slow red grind downwards. Until expectations are reset, this negative flywheel will continue to persist.






