James Curtis

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The simpler the words, the better the copy. #copywriting #marketing

Commands are powerful because we don't receive that many simple, direct orders in normal life. So go ahead – use a command. Come right out and tell the reader what to do. Just do it! #copywriting #writing

Always remember: the client's feedback is on the work, not you. Keep your ego in check #copywriting #marketing

If it sounds like writing, rewrite it. #copywriting #marketing

The 4 U's of Headlines: 1.Urgent 2.Unique 3.Useful 4.Ultraspecific Hit at least 3, do 4 for an outstanding headline. #copywriting #marketing

Most of the time it's easier for me to write the copy first, and then go back and think of a headline. What about you guys? #copywriting #marketing

'The best ideas come as jokes. Make your thinking as funny as possible.' - David Ogilvy #copywriting #marketing

Sales, and therefore copywriting, is all about overcoming objections. If you can overcome all objections your potential customer has, his conversion is imminent. You overcome objections, you increase sales. Good copywriters know this. #copywriting #marketing

You must remain consistent with the voice you use for your brand. Too big of a style/vocabulary/tonality difference between your copies creates dissonance within the minds of your readers. #writing #copywriting #marketing

The one thing that *everyone* is interested in is themselves. So the simplest way to get their interest is by offering them benefits. #copywriting #marketing

Alliteration - everything beginning with the same letter suddenly sounds special. #copywriting #marketing

The headline isn't for attracting attention. It's for attracting the attention of people who are interested in your products. What follows is: don't use flashy colorful headlines! #copywriting #marketing

For each sentence of persuasive copy you write, you must ask yourself 'would I say this out loud'. There's a quick way to see whether your copy passes this test. Read it out loud and record that. Then listen to it. You'll know. #copywriting #writing

'Rules are what the artist breaks. The memorable never emerged from a formula.' #copywriting #writing

Your essential job as a copywriter is to turn features into benefits. You can do that by asking the 'so what' question for a feature. That ensures the customer can clearly see how the product improves their life. #copywriting #writing