Daryl Mander

I do one of these roundups every month. Five updates, what they mean, what to actually do about each one. Give me a follow if you don't want to miss the next one.

5. Your Merchant Center feed just got way more important Per Google's Ads Liaison: your feed now powers AI Mode shopping, shoppable CTV, virtual try-ons, and more. Left it on autopilot? That's no longer enough. A strong feed lifts everything. A weak one limits all of it.

5 ecommerce ads updates from April 🧵 1. Meta's CPA reporting changed overnight 2. ChatGPT is recommending your products 3. Amazon Rufus is gatekeeping your listings 4. Google's Ad Strength score is useless 5. Your Merchant Center feed just got way more important

Been deep in applying AI to Google Ads lately. More tools and plugins coming. If you don't want to miss them, give me a follow. Happy to answer any questions below.

You don't need any technical background to set this up. Get the Product Title Optimiser here: github.com/big-flare/prod… Step-by-step setup instructions are in the Readme.

I built a free AI agent that automatically optimises all your Google Shopping product titles. Tested it on client accounts. Seen up to 2x increase in Shopping traffic after running it. And you don't need any technical background to set it up. Here's how it works

13/ That's why I keep saying: invest in things Google can't take away from you. → Your email list → Your customer data → Your brand → Your own website experience Those are the assets that protect you no matter what Google does next.

12/ PMax already controls your targeting, bidding, and creative. AI Max writes your ad copy. This patent would control the post-click experience too. The more of the customer journey Google owns, the more dependent you become.

1/ Google has been secretly switching your paused keywords back on. And it's happening even if you've turned off auto-apply recommendations. Here's what to check, plus 5 other Google Ads changes from this month you need to know about: