Ed Pank

Why we need to talk about brand. As part of #CannesLionsLive @WARCEditors are launching white paper on 'Rethinking brand for the rise of digital commerce'. Download the full report below. Enjoy! effectivenesshub.warc.com/brand-and-medi…

Congratulations to all the winners of this year's @WARCEditors Prize for Asian Strategy! In a pandemic year, we saw a record number of entries and some really stand-out thinking: lnkd.in/gyAwViW #warc_apac #WARCasiaprize

Edward Pank, Managing Director, WARC talks about e-commerce and the consumers' shopping habits. #DigiConOMNI2020 #IMMAPDigiConOMNI

Calling all marketers. The WARC 2021 Marketers Toolkit survey is live and we'd love to hear from you on areas of focus for next year. Those that complete survey will receive a copy of the data and insights when the Toolkit is published later in the year. surveygizmo.com/s3/5829672/WARC

What will the future of #OOH look like? Ed Pank, MD of WARC APAC, will be speaking with Kelly Khoo, CEO of Clear Channel Singapore, on how advertisers can reimagine experiences in our new normal. Save your seat for 10th September by emailing marketing@clearchannel.com.sg.

In these exceptional times, it is important that we as an industry refocus on what truly matters. Big thanks to @jasperdonat and the Branded team for having me at the @allthatmatters virtual event earlier today with @rupendesai & @edpank: twitch.tv/brandedlive

.@edpank: As businesses, we've been able to change. It is now incumbent on us to pivot society and deal with some the crises that we face. twitch.tv/brandedlive

Flexibility is required as media consumption shifts post-lockdown @edpank @WarcAsia

Here are 10 actions you can take right now. Listen to @edpank live now: twitch.tv/brandedlive

How to climb the ladder of effectiveness. Day 1 at #LIONSLive, @WARCEditors and #CannesLions have launched The Effectiveness Code, a new whitepaper that provides an industry framework for effectiveness. Check it out here: lionslive.canneslions.com/creative-effec…

It may not be the actual South of France, but the content is just as good and this year everyone can take part. Join us at LIONS Live on the 22-26 June where @WARCEditors will be hosting exclusive live and on-demand sessions: lionslive.canneslions.com/?utm_medium=so…

@RugbyPass Can we get a refund for this?

We're aware of a buffering issue with the England v Wales stream. Our tech team are trying to resolve asap. Apologies

@RugbyPass why is the feed for England Wales match so bad?#broadcastfail #rugbypass

#WARC day kicks off in Cannes. A packed day of amazing sessions in Audi A #WARCinCannes #MakeItWARC ⁦@WARCEditors⁩ #CannesLions

On Monday at @Cannes_Lions, @WARCEditors will be launching The Anatomy of Effectiveness, a white paper that captures latest evidence and expertise on how to advertise effectively. A brilliant read for all marketers: lp.warc.com/register-your-…

Interesting bit from @edpank and WARC "Character-led campaigns are particularly strong in generating new customers and reducing price sensitivity. Brand-owned characters are more effective long-term than ‘hired’ characters such as celebrities" #warc #camp…lnkd.in/fV2ChcP

"Campaigns with ‘fluent devices’ drive market share and profit by more than 20% compared to all long-term campaigns" from WARC #m360 presentation... Lmk if you want to see the deck @edpank lnkd.in/fiwn2Ah

How has #India come out top in the newly launched #WARCEffective100? Find out here bit.ly/2H5lPfG

And also how Coke is shifting from storytelling to storydoing #SHIAF