Greystone

Don't walk into a CFO meeting with a purchase request. Walk in with a hypothesis, data and a pilot option. Here's how to start the convo: bit.ly/4uaQvzm

We know your #hospital #marketing team is super busy. Here's a trick to stop all those last-minute content requests: Establish a 72-hour minimum rule for content requests and stick to it. bit.ly/4m4eVYH

@meta acquired Manus AI earlier this year and is now rolling its tools into Ads Manager, Instagram Creator Marketplace and WhatsApp Business. Here's what this means for you: bit.ly/4dTt9JL

AI, AI, AI...everything, everywhere. But don't forget these core #healthcare #marketing principles. bit.ly/47RUFDV

Patients aren't clicking through to your website the way they used to. They're getting answers directly from AI. Join us on April 29th at 1 p.m. ET with @SparkNovus to figure out how to show up: bit.ly/3Ooni4Y

If your hospital's Instagram and LinkedIn numbers looked a little flat in 2025, you're not imagining it. Engagement dropped on both platforms. Facebook, Pinterest, TikTok and X all ticked up. bit.ly/4t9xEUQ

@amazon launched an AI suite for healthcare. It's going after scheduling, clinical notes and medical coding. Is your hospital ready for this? bit.ly/3ObYNrs

Need a book, movie or TV show to watch this year? Just ask our staff! bit.ly/4v19JZF

Here are a few easy ways to incorporate AI into your healthcare system's workflow, according to @Microsoft 's chief medical information officer: bit.ly/4r1MWJS

Looking for a marketing job? Here are some titles to search for: Content SEO Manager, Content Creator, Content Producer, Content Creator. Read more: bit.ly/4tX2ykR

Nearly 90% of marketers are using AI tools daily, which means your job descriptions need to catch up. Are yours still listing manual tasks that automation handles now? bit.ly/4aSkCDL

You're creating more content than ever, but less than half of it is driving conversions. Here's how to make some changes: bit.ly/4l7bXCm

Find out how Major Health Partners earned a 4.8-star Google rating with more than 2,000 reviews, with the help of @rater8social : bit.ly/4u0LaeX

FYI: Over half of Insta time is now spent on Reels. Time spent on Insta videos is up 30% year-over-year. How will this affect your #hospital's strategy this year (you do have an Insta strategy, right?) bit.ly/4q3JBtB

CTV + AI = smarter targeting and real-time measurement. Find out why: bit.ly/3ZyMFms

FYI: ChatGPT now receives healthcare questions from 40+ million people daily. Daily! bit.ly/3ZyN1ti

New year, new website projects. Is it time to restructure all your location pages? Here's how @BillingsClinic did it, with some help from @Geonetric : bit.ly/4af8e1x (story by @jessicalevco , freelance conference writer)

Sorry! You can't pay your way into AI overviews. Here's what you need to do, instead: bit.ly/468J3ev (story by @jessicalevco , freelance conference writer)

#Hospitals spend millions redesigning websites that patients don't like. Why? Because nobody asks the patients. There's a better way. Enter #gSight, a simple, standardized survey that captures the gaps between what you built and what patients want. bit.ly/47tdf42

It's the link you've been waiting for...Exhibitor/Sponsor registration is now open for #HCIC26 in Orlando (Oct. 25-28). This is your best chance to #network and share what you do with 800+ #healthcare #marketing professionals. Don't miss out! bit.ly/3Ppl93Y