Intentwise - Amazon Ad Optimization Platform

2/6 Shoutout to Sreenath Reddy of @intentwise for sharing an insightful blog post on the potential of Subscribe and Save (SnS) in growing your customer base. AMC's robust insights help you understand when customers activate SnS, unlocking targeted marketing strategies

Did you know that Walmart gives you more control over where your sponsored ads are placed than Amazon does? We outlined a few of the key differences to know: intentwise.com/blog/retail-me…

With the rise of Amazon Marketing Cloud, it’s now easier than ever to give multiple ads credit for a sale. But is multi-touch attribution just hype?  The honest answer: It depends. intentwise.com/blog/data-anal…

Did you know? Amazon's attribution windows can be as short as 7 days or as long as 28 days. Here's our breakdown of how Amazon credits an ad with a sale: intentwise.com/blog/ad-perfor…

Ever wanted an easier way to group your ad metrics—like, say, to track performance on the brand level? Good news: We have a new tool that makes grouping campaigns simple. intentwise.com/blog/amazon-ad…

You may have heard that Amazon is beginning to label products with high return rates. That makes it extra important to monitor your product return data. Here’s how you can stop on top of your return rates, and stay alert when there’s a sudden change: intentwise.com/blog/amazon-ui…

The aggregator Elevate Brands used to hire a team of virtual assistants to download and combine its new reports from Amazon. It took weeks. But Intentwise did it automatically: intentwise.com/casestudy/elev…

Want a clearer picture of how your products are ranking in Amazon search results over time—and how that compares to your competitors? We broke down the importance of understanding your Share of Voice: intentwise.com/blog/data-anal… intentwise.com/blog/data-anal…

Brands are often tempted to build up their data infrastructure from scratch. But connecting APIs and organizing data is far more painstaking than most realize. We talked through the pros and cons of hiring an in-house data team: intentwise.com/blog/data-anal…

GWA Auto Parts wanted to see its ad data in the same dashboard as its product reviews, return rates, "frequently bought together" data, and more. Here's how we did it for them: intentwise.com/casestudy/gwa-…

You may have noticed a growing number of ad experts talking about SOC 2 compliance. Here's what that term actually means—and why we think it's so important for data privacy and security: intentwise.com/blog/intentwis…

We also found cases where items with notably different sales velocities were organically ranked alongside each other. In cases like this, it might be worth running an analysis to see why a comparatively low-selling competitor is ranking so high. intentwise.com/blog/amazon-ui…

We don't yet know how big of a rollout the sales data will get on Amazon. But it certainly seems likely that it's going to impact how customers shop. If a customer sees two similar products, for instance, the sales numbers might tip the scale on what they ultimately buy.

New Amazon feature alert: Amazon is now publicly showcasing the sales velocity of some products. We spent time exploring the new feature—and we have thoughts on what it might mean for brands: intentwise.com/blog/amazon-ui…

While Amazon is sharing a ton of information with brands and sellers, the wealth of data requires ongoing investment to keep up with these APIs. CTO Raghu Kashyap shares three lessons we’ve learned from building a data stack on Amazon’s APIs. Read more: ow.ly/5IbJ50Mqw6P

Wrap up the year by getting your January ready to go—book an Intentwise demo in 2023. ow.ly/vypJ50MbJys #AmazonAdvertising #RetailMedia

Our U.S. team is taking a well-deserved break through the end of year, but our India team will be available on our chat to answer your holiday ecommerce advertising questions. See you in 2023!

Intentwise Analytics will now be known as Intentwise Analytics Cloud—a name that reflects the powerful integration with Amazon Marketing Cloud (AMC) and Amazon Marketing Stream (AMS). Check us out: ow.ly/WQat50LZrnj #AmazonAdvertising #AmazonMarketingCloud #RetailMedia

We're live in 5. Our webinar "Make Better Business Decisions with Amazon Marketing Cloud (AMC)" featuring Crystal Astrachan from Amazon Ads starts shortly. Join us! ow.ly/MGG050LYNvn #AmazonAdvertising #AmazonMarketingCloud #RetailMedia

There's still time to register for tomorrow's webinar on Amazon Marketing Cloud (AMC). Intentwise CEO Sreenath Reddy will be chatting with Crystal Astrachan from @AmazonAds. Join us: ow.ly/nCro50LXSLh #AmazonAdvertising #AmazonMarketingCloud #RetailMedia