don't know who i am me-retweet

ecom bros wanna print on google but have ZERO idea how to start
so fuck it let’s fix that
here's the 30-day google ads roadmap i’d take if starting over
(same system that generated ~$22M for me + clients)
day 0: create a “google ads” account (1 minute)
day 1: competitor research
step 1: identify top 5 competitors
step 2: search their brand names
step 3: screenshot their ads
step 4: note their angles
what you’re looking for:
- what benefits they lead with
- what objections they handle
- what offers they use
then do the opposite or better
day 2: keyword research
tool: google keyword planner
step 1: enter main product keyword
step 2: export all suggestions
step 3: categorize by intent:
high intent:
- buy [product]
- [product] for sale
- best [product]
- [product] reviews
medium intent:
- [product] for [use case]
- how to choose [product]
- [product] comparison
low intent:
- what is [product]
- [product] diy
- free [product]
only target high intent first 30 days
this ensure healthy roas and profit since day 1
day 3-7: campaign buildout
day 4: brand defense campaign
if brand is established:
set up brand campaign first
and then capture existing demand
if brand is new:
skip to day 5
day 5-6: high-intent search campaign
ad group 1: buy keywords
- buy [product]
- purchase [product]
- [product] for sale
starting bid: $2
daily budget: $100
ad copy format:
headline 1: [keyword]
headline 2: benefit
headline 3: offer
description: overcome main objections
example:
headline 1: "buy orthopedic dog bed"
headline 2: "veterinarian designed"
headline 3: "free shipping + 90 day trial"
description: "give your dog the comfort they deserve. premium memory foam supports joints. 4.8 stars from 3,000+ customers."
day 6-7: shopping campaign setup
step 1: merchant center
- create account
- verify and claim url
- link to shopify/website
step 2: product feed
- export products
- add lifestyle photos
- ensure complete attributes
- optimize titles (add keywords)
step 3: create shopping campaign
- standard shopping
- high priority
- start bid: $1
- daily budget: $150
day 8-14: soft launch + data gathering
day 8: launch campaigns
brand defense: $50/day (if applicable)
search: $100/day
shopping: $150/day
total: $300/day
why soft launch:
- algorithm needs to learn
- avoid spending big on unoptimized campaigns
- gather data before scaling
day 9-14: daily monitoring (only this week)
check if:
- ads are showing? (search your keywords)
- conversions are tracking? (verify in dashboard)
- any obvious issues? (disapproved ads, billing problems)
don’t check::
- roas (too early)
- conversion rate (not enough data)
- search terms (need more volume)
patience here means success later
day 15-21: first optimization
day 15: search term report review
export search terms from first 14 days
look for:
- irrelevant searches (add as negative)
- new keyword opportunities (add to campaigns)
- well-performing terms (increase bids)
typical findings:
- 30-40% of searches are irrelevant
- 5-10 new keywords to add
- 2-3 terms performing well
action:
- add 50-100 negative keywords
- create new ad groups for opportunities
- increase bids 20% on winners
day 16-17: bid optimization
review by ad group:
if avg cpc < target and conversions happening:
increase bid 25%
if avg cpc > target and few conversions:
decrease bid 25%
if avg cpc on target but no conversions:
check landing page (probably issue there)
day 18-19: ad copy testing
launch variation ads:
original headline: "buy orthopedic dog bed"
test headline: "orthopedic dog bed - free shipping"
original description: benefit-focused
test description: objection-focused
let run for 30 days
then kill the loser
day 20-21: landing page analysis
check google analytics:
bounce rate > 60%:
landing page problem
time on page < 30 seconds:
messaging mismatch
add-to-cart rate < 3%:
offer problem
quick fixes:
- add reviews/social proof
- clarify main benefit above fold
- simplify add to cart process
day 22-28: scaling prep
day 22: review overall performance
benchmarks for day 22:
- roas: 2-3x (acceptable to scale)
- conversion tracking: working properly
- wasted spend: identified and cut
if hitting these:
ready to scale
if not:
optimize another week
day 23-25: expansion setup
add retargeting campaign:
audience 1: added to cart (last 7 days)
ad: "complete your order - 10% off"
budget: $50/day
audience 2: viewed product (last 14 days)
ad: "still thinking about it?"
budget: $30/day
day 26-28: budget increases
if campaigns profitable (>2x roas):
day 26: increase 25%
search: $100 to $125/day
shopping: $150 to $188/day
day 27: monitor for stability
(make sure roas maintains)
day 28: increase another 25% if stable
search: $125 to $156/day
shopping: $188 to $235/day
day 29-30: week 5 planning
review 30-day performance:
total spend: $7,000 (example)
total revenue: $21,000
roas: 3x
profitable then scale aggressively week 5-8
break-even then optimize another 2 weeks
losing money then something is wrong«
the common mistakes you must avoid:
mistake 1: scaling too fast
day 8: "it's working! 10x budget!"
day 9: roas crashes
correct: scale 25-30% per week
mistake 2: checking hourly
causes panic changes
breaks algorithm learning
correct: check once daily max (week 1), weekly after
mistake 3: changing too much
simultaneously changes bids, ads, landing pages
can't tell what worked
correct: change one variable at a time
mistake 4: expecting 10x roas
sees guru screenshots
disappointed with 3x roas
correct: 3x roas by day 30 is excellent
mistake 5: giving up too soon
"tried google ads for 2 weeks"
"didn't work"
correct: needs 60-90 days minimum
the truth:
first 30 days determines everything
do it right:
- proper foundation
- systematic optimization
- patient scaling
and results will come
do it wrong:
- broken tracking
- random changes
- panic scaling
and you’ll stagnate
later on quitting google too early
and commenting “amin’s a scammer” on my shit
lmao
this shit can be boring
but it 100% prints
implement what i told you
and you’re guaranteed to DFY:
so why are you still reading this for
lock tf in
- amin
(or DM me “GOOGLE” and i’ll set up this system scale your ecom brand)
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