Kadijat Okeowo

Tech marketers save this 📌 - I went down the rabbit hole to research them all 😅. +A thread of 20 Easter creatives by Techstartups + commentary. + Tag/share with someone who should see it. 👇

Things are very easy to do once you're a nepo baby. Mo Abudu was born in the UK and schooled there. She came back to Nigeria and got employed as HR in ExxonMobil. She worked for about seven years, which is enough to build something. If you're not solid financially and you leave your job to go after your purpose, you'll cry bitter tears. I remember my mentor always telling me that you cannot fuel your passion unless you've made money.

Online courses at Derby University is £0.00 and the certificate is also £0.00 derby.ac.uk/short-courses-…

50 years of Apple, 50 years of innovation. Thank you to our teams, our users, and everyone who’s been part of the journey. #Apple50

GTCO declares N11.76k dividend per share in addition to the N1 interim dividend. This brings the total dividend for 2025 to N12.76. Expected qualification date: April 16, 2026 Expected payment date: April 24, 2026 I’m sat 💃💃

I completed the March challenge faster than 86.1% of all learners on Duolingo!

Please don’t limit yourself to one profession. You can work a 9-5, own a business, content create, do hair, flip houses, all at once. Anything is possible! Don’t stop till you find your passion and bubble up.

I quit everything to build a bank for Africa. Not another neobank. Not another crypto wallet. A real AI-powered banking platform — built on stablecoins — that gives anyone in emerging markets access to dollars, euros, and pounds. It's called Axra. It's live. Here's the full story:

A masterclass on how to become an authority with your personal brand in ANY industry within 90 days:

We're hiring!!! If you think you have what it takes to join our team, send your CV to hr@buybetter.ng we'll love to hear from you!

Buy your children a book every month and have a date to talk about the book and what they’ve read. Talk about the characters like they’re real. Bond over literature. Debate the lessons and decision making. Over food and drinks. Cultivate readers and build their collection

Five straight weeks of losses in the US. Nigeria's rally pauses. Kenya loses over KSh 215 billion in four days. This was a brutal week shaped by oil prices, profit-taking, and global uncertainty. Here's what moved the markets. 📊

Take the biggest, calculated risk of your life. Then work like a dog until you make it happen. Any other advice is secondary.

Many times, we over engineer with marketing copy. So we end up with copy ideas that only excite other marketers (who will never buy your product). When in doubt, just write a functional copy that communicates benefits.

The simplest most effective method I learned about Tech Job hunting in 2026: - Use Google Maps - Search e.g "Tech companies in Kansas, US" - Tailor your CV to match the company's profile of your choice and save their email - Record a 3 minutes intro video of yourself Hit send!

Today Abuja @sofreshng_co is consistently in our top 2 locations across all metrics, month on month, but it took us about 4 years to fully rev that engine. So sometimes I ask myself, should we have expanded to Abuja when we did in 2018? Or stay in Lagos and take advantage of the already primed market? Which brings me to a broader question, how do you expand a business? - Do you go wide? Open more locations and channels, add new products, or new segments? - Or go deep? Get more from what you already have? Sell more of same products, find more similar customers? Many businesses don’t answer this question properly. They just react based on feeing, hearsay or even ego: Sales not hitting the target — open a new branch. A competitor launches something new — add another product. There’s pressure to grow — add more channels, add more locations, just do more. But expansion is not all about doing more. It’s about choosing carefully where the next growth spike should come from based on your resources, readiness and capacity. And doing so without increasing complexity unnecessarily. I’ve seen businesses open a second location before the first one is stable and consistently profitable. Launch new products when customers are not even deeply bought into the first. Many times, these become more of a distraction than growth. So, again, do you go deep or wide? - Deep = more revenue per customer, more loyalty, more adoption of what already works. - Wide = more locations, more products, more markets, new segments. Going wide will stretch you, while going deep strengthens you. Both can work. But they require different levels of capacity, structure, and discipline. If your customers are not coming back often enough, not spending enough, or not getting enough value, adding more locations or products won’t fix it. It will just spread your attention thinner. Because before you expand anything, you need to be clear on what actually works and why. So, before your next move, pause and ask: Have I gone deep enough here? Where is the real opportunity in my business right now — depth or width?

Before. Process. After. The exterior transformation of the eye hospital in Nsukka. Full documentary link in the comments.

At 23, with no prior experience, I turned this dilapidated building into Nigeria’s first offgrid hospital. Here’s how (5 principles) 🧵: 📍 Enugu, Nigeria

US stocks and ETFs, now within reach. Start investing - vantar.co #investing #stockinvesting #usstocks

Telling every pregnant girl I know who's planning on having a natural unmediated birth to eat pineapples, dates, drink red raspberry leaf tea, and walk a lot to prepare/ soften your cervix, I did this and I was only in labor for 30 minutes, got my baby out in ONE push and didn't rip at all, I was up walking a hour after giving birth.