Maura Di Muro (she/her)

Culture is the outcome of our collective behavior.

Today, we continue in our commitment to setting the global gold standard for healthy, safe, and age-appropriate digital engagement. Roblox Kids and Roblox Select accounts build on age-check to clearly align content access and communication settings with a user’s age.

BREAKING: Inside the Multi-Billion Dollar Digital Economy Powering @Roblox Co-Founder & CEO @DavidBaszucki 2025 Stats: • $1.5B paid to creators • Top 1,000 creators: $1.3M avg • $6.8B bookings (+55% YoY) • $4.9B revenue (+36% YoY) • ~150M daily users • 35B hours engaged (Q4) • 40+ data centers • Hundreds of thousands of servers • ~500 AI models “I think the most underrated aspect of Roblox is arguably how much deep tech & theories around economics & theories around systems sit underneath it.” While Roblox (NYSE: $RBLX) does not employ creators, their research estimates that between 2017-2024, Roblox contributed approximately 22,000 full-time job equivalents (FTEs) and $1.62 billion in GDP to the U.S. economy. In the same eight-year period, it is estimated that Roblox creators contributed $416 million in tax revenue. In just 2024 alone, Roblox generated a total GDP impact of $445 million, up 29% from 2023. 𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒 (00:00) David Baszucki, Co-Founder & CEO at Roblox (01:21) Flaming Hot Cheetos? (03:53) The 10% global gaming ambition (05:40) The early vision that built Roblox (07:45) Vision vs metrics (09:08) The most underrated part of Roblox (10:55) Why Roblox data matters for AI (12:55) The future of AI-powered games (16:27) AI won’t replace creators (20:46) Virtual concerts & the future of AR/VR (22:28) What “4D gaming” actually means (24:29) Staying relevant across generations (27:00) The viral engine (27:58) Lessons on human behavior (30:51) AI, jobs, & the future of work (34:00) The culture playbook (37:03) Mindset & performance (38:06) Health, diet, sleep, ketosis & biohacking (46:05) Craziest Roblox moments (47:45) What’s next for Roblox

Roblox just launched two brand new programs for creators to build the next generation of novel games on the platform. We'll provide full promotional support, direct access to Roblox staff, and a community of great devs, alumni, and investors. If interested, please apply here: create.roblox.com/build

We're launching two programs to help creators scale their (big) ideas: Roblox Incubator and Roblox Jumpstart about.roblox.com/newsroom/2026/… Roblox Incubator is a six-month program designed to help experienced teams refine concepts and turn them into scalable, successful games. Apply to the 2026 cohort today: create.roblox.com/build Roblox Jumpstart is a continuous program designed for creators new to Roblox or experienced creators looking to explore new genres or styles. More information here: create.roblox.com/build Our goal is to empower creators to build things we haven't even imagined yet - whether they are pushing the boundaries of realistic 3D, complex RPG mechanics, or an entirely new genre.

Studio MCP Server now supports full agentic loops, and Assistant can connect to external LLMs via Bring Your Own Key (BYOK). This allows creators to automatically edit, test, and refine their code with AI in plain language on Roblox using their preferred tools. The simple video shows a full loop with analyze, test, bug found, fix, test, pass. devforum.roblox.com/t/studio-mcp-s…

Birdwatch evolves 🫡

Today, we're rolling out Trusted Connections in Experience Chat and Voice Chat. Age-checked users (13+) can now chat and coordinate gameplay across age groups with people they know and trust, directly inside experiences devforum.roblox.com/t/february-6-2…

This morning, we announced our Q4 2025 financial results. Check out our full earnings report, including our Letter to Shareholders: ir.roblox.com/financials/qua…

Most top competitive games use Server Authority to reduce client-side exploits like speedhacks.  Today, we are releasing native Server Authority to Studio Beta, as an option for Roblox Creators.  Our implementation includes high-quality latency compensation and physics

This partnership with the Attorney General Alliance is a landmark step in our ongoing commitment to online child safety. More info in the release... prnewswire.com/news-releases/…

Our São Paulo servers are now live, ahead of schedule! Millions of users across Brazil will now experience improved performance and lower latency.

We plan to expand our age estimation systems to include everyone using communication features by the end of this year. We expect that our approach to communication safety will become best practice for other online platforms. corp.roblox.com/newsroom/2025/…

Proud of our team, and constantly amazed at the innovation of the Roblox creator community.

Today we're rolling out our vision for age-based communication, which includes age-estimation technology and the ability for users over 13 to chat more freely.  corp.roblox.com/newsroom/2025/…

RT @DavidBaszucki: Today we're innovating how IP can be licensed as scale. Creators can now bring worlds like Stranger Things, Twilight, a…

Roblox coming to ROG Xbox Ally and ROG Xbox Ally X 🙌

Does everyone have their emotional support Canadian 🇨🇦?

@michaelmiraflor Yes I have one and so do all my mom friends. So nice to have a way for entertainment without “screens”

Have never seen this company before. Yoto is a “portable audio player that kids control.” The “audio cards” are like book cartridges, lots of familiar IP like Peppa Pig, Nickelodeon, and also lots of educational originals. Feels like an iPad alternative? Which is necessary imo.

@aishamadeit Also hilarious bc as a parent I send the most unpopular clothing to school to sit unused for weeks. But it is a terrible surprise for everyone if that piece of clothing needs to be used 😭

RT @gregisenberg: forget virtual reality, the next big thing is actual reality