Red Points

Fraudsters are using AI to scale counterfeits, impersonation, and piracy like never before. How are you keeping up? In this short video, Red Points CEO @Lurquizu explains what this means for brands — and how leading companies are fighting back. ⚔️ AI against AI: It’s the only way forward. 💡 See how Red Points is built to detect, act, and protect — at scale. 🎥 Watch now — If staying ahead of digital threats matters to you, this is worth your time.

Revenue is the first thing most brands think about when it comes to counterfeiting. But it's not the only thing worth protecting. We sat down with Daniel Shapiro, our SVP of Brand Relationships, and asked him: "Is losing revenue really the worst thing counterfeiting can do to your brand?" His answer adds two more dimensions every brand should have on its radar: 1. Brand reputation: when customers post complaints on your social channels or call in about a product that turned out to be a fake, the damage goes beyond a single lost sale. 2. Consumer harm: if a counterfeit product carrying your name causes a health or safety issue, that's the one Daniel says should be at the very top of the list. Revenue is where most conversations start. Reputation and consumer safety are where they should go next.

Full story: redpoints.com/case-study/ess…

For many companies, infringement detection starts like this: A customer or someone internally spots a suspicious listing. Legal reviews it. The listing gets handled. Then the process starts again with the next one. That was how Essity initially dealt with online infringements across global marketplaces. Detection relied on manual discovery, making it difficult to keep pace with the volume of listings online. By partnering with Red Points, Essity introduced an AI-led approach that delivered in three years: • 94.4% enforcement success rate • 11,000+ infringing listings removed • 82,000+ units removed from unauthorized channels Instead of reacting one case at a time, Essity now monitors and addresses threats at scale. Read the full story below.

🔗 youtu.be/C7NGR1SaQ10

In this Heroes of Brand Protection episode, Bence Bozóki, Senior IP Counsel at Mars, shared an observation that reflects how the role of brand protection has evolved. Online enforcement used to supplement traditional legal action. Today, it’s often the cornerstone. As marketplaces expanded globally, the number of online infringements grew far beyond what manual enforcement can realistically address. For his team, the focus comes down to three things: • Detecting infringements across digital platforms • Investigating the networks behind them • Stopping them at scale Or as he put it: Detect. Investigate. Stop. That’s where brand protection teams can create the most impact. Check out the full episode below.

🔗 open.spotify.com/episode/7j13na…

Early detection = Smarter protection In this episode of Heroes of Brand Protection, John Mearls, VP of Customer Experience, Risk and Operations at Lili Bank, explains how their layered onboarding approach helps identify fraud before it becomes a bigger problem. Ready to hear proven tactics on managing risk and improving the customer experience? 🎧 Full episode below!

🔗 Full investigation: redpoints.com/blog/pirated-s…

We conducted 60 undercover test purchases for well known consumer software across 8 countries. The results of this investigation revealed a highly organized global ecosystem. Key findings from the study: • The scam rate: 21.7% of transactions failed completely. We paid, and received nothing. • The evasion: Sophisticated sellers moved us off-marketplaces to encrypted apps like WhatsApp and Telegram to complete the deal. • The method: We tracked 4 specific distribution models, from ""Family Plan"" exploits to ""Middleman"" platforms. Full breakdown of the investigation below. 🔗 hubs.li/Q043zx090 #BrandProtection #AntiPiracy #CyberSecurity #GlobalTrade

Full episode: open.spotify.com/episode/1BzrHA…

There’s a lot of noise around AI regulation. But far fewer clear answers. In this episode of Heroes of Brand Protection, Nigar Kirimova, Senior Trademark Counsel at Essity, breaks down one of the biggest open questions facing IP teams today: If content is created by AI, should it be protected by copyright? And if so, who owns it: the tool, or the human behind the prompt? 🎧 Listen to the full episode to hear how in-house legal teams are thinking about AI, authorship, and what comes next. #HeroesOfBrandProtection #AIRegulation #Copyright #TrademarkLaw #BrandProtection #InHouseCounsel #ArtificialIntelligence"

Full episode: open.spotify.com/episode/7j13na…

Phishing. Smishing. Romance scams. Synthetic identities. The bad actors are moving very, very quickly. In this episode, John breaks down how Lili Bank balances "positive friction" with customer experience to stop these sophisticated actors at the front door, without locking out the good guys. 👇 Listen to the full conversation. #Fintech #FraudPrevention #RiskManagement #LiliBank #CyberSecurity"

Vendor checklist: hubs.ly/Q03QXycY0

If you’re measuring ROI only by takedowns, you’re leaving value on the table. As Adam Leger points out, takedowns are just one part of the equation. Strong brand protection programs balance hard impact with soft impact. Alongside removal volume and channel coverage, leading teams look at customer experience, support ticket reduction, brand trust, and legal efficiency. When complaints drop, reviews improve, and internal teams regain time, that’s ROI too. Evaluating vendors right now? The full vendor checklist is in the comments.

“Scale is where brand protection either holds or collapses.” Red Points AI was built from day one to handle massive volumes of online threats. LLMs and computer vision to read. Algorithms to reason. Deep learning to decide. All working together to protect brands where it actually matters. This is what modern brand protection looks like. #AI #BrandProtection #Scale #MachineLearning #RedPoints

Full episode: open.spotify.com/episode/3WIf4F…

Illicit trade is broader and way more dangerous than many people realize. In this podcast episode, Piotr Stryszowski, Senior Economist at the OECD, breaks it down clearly: Counterfeit and substandard products. Wildlife trafficking. Goods where taxes were never paid. Fake medicines, narcotics, opioids. Different categories, same reality: illicit goods don’t just harm economies, they put consumers, brands, and public health at risk. A powerful reminder of why tackling illicit trade requires global coordination, strong enforcement, and smarter use of data. #Podcast #IllicitTrade #Counterfeits #PublicHealth #GlobalEconomy #BrandProtection

Full case study: redpoints.com/case-study/ess…

Automation isn’t about replacing teams. It’s about letting them focus where it matters most. Essity automated rules handle the heavy lifting, stock volume, seller history, keywords, while human validation steps in for complex cases. That’s how Red Points turns enforcement into a faster, more valuable process. 🔗 Read the full case study in the comments.