Adeyemi Oluwaseyifunmi me-retweet

As a sales and marketing guy let me explain.
This isn't a Nigerian thing. It's a sales and consumer psychology thing used all over the world.
What happened here is the Buy One, Get One Free (BOGO) strategy. The goal isn't just to give away free food. It's to make the offer feel too valuable to ignore.
Psychologically, people don't buy based on logic alone. They buy based on perceived value, fear of missing out (FOMO), loss aversion (not wanting to miss a deal), and the feeling that they're getting more than they're paying for. Even people who weren't planning to buy often change their minds because the offer feels like an opportunity they shouldn't waste.
On the business side, these promotions increase foot traffic, attract first-time customers, encourage repeat visits, and often raise the average order value because people usually add drinks, fries, desserts, or other items to their order.
This is why brands like KFC, McDonald's, Domino's, Amazon, and countless retailers around the world use these promotions. It's not about Nigerians. It's about understanding human psychology. Great salespeople don't just sell products, they influence buying behavior.
Noah SULAIMON@okikiayo11
How to sell to Nigerians 101.
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