Ashwin Balakrishnan@TheCopyTrail
Career news: I'm teaming up with @EdLeake on God Tier Ads to help build out product, content and brand for the PPC and Google Ads community.
Our goal: Help you navigate the tumult that is Google Ads and everything that goes with it, so you can build nimble businesses and careers without bending over backwards.
PPC, and paid media in general, is at a crossroads of technology and creativity with several complicating factors:
- Ad platforms are not your friends. As long as they're making money hand over foot, your performance is not their priority. Doesn't mean you should not learn (or continue) to do business with them. You just need to be a bit more savvy with it.
- Clients and bosses are demanding as ever and still expect big uplift every month. As the platforms automate more and more 'button pushing' work, skills like copywriting and research are where you'll find the outsized gains that used to come with tinkering about the account.
- A saturated internet means business and marketing fundamentals are critical. But you still can't neglect your ad accounts. In fact, a systematic approach to management is critical in freeing up time without worrying about stuff breaking in the account.
God Tier Ads can help with all of this because it is not a course – it's a framework designed to bring order to the chaos that is unorganized PPC management. And, it's one of the better ones around for Google Ads.
A big reason is Ed's own experience and the brilliant cast of people who've contributed to the product. Plus free lifetime updates make it a living, breathing entity that stays current with the market and Google's ad product.
So if you're already a God Tier customer, expect more structure in how we update everything and keep you informed.
We're also beefing up content and community. Ed and I recognize that we don't have the answers to everything in PPC, but we know many of the people who do.
So expect some strategic, big picture, 'think about this next thing now' content. Some tactical, 'fix this now' content. And some really cool, driven by people, 'hard reality' content.
Follow along this year and you will benefit – if not from the framework itself and the wealth of other God Tier resources – then from the content and freebies we've already begun putting together.
A good place to start:
1. Head to youtube[dot]com/edleake and subscribe
2. Follow me and @EdLeake here
Here's to mastery over Google Ads – and more consistent results without chaining yourself to a desk (or banging your head on it).
