Destination Liverpool City Region

A BIG thank you to everyone who attended the Liverpool City Region Tourism Summit 2026! #LCRDP Chair Tony Hall CBE: “Today has shown us that the region is not simply moving forward, it is accelerating..." We’ve summarised key moments from the day here➡️liverpoolcityregiondp.com/2026/03/20/liv…

📣 Calling Liverpool City Region musicians, artists & music organisations! As part of the newly announced Liverpool Music Month, we’re inviting creatives across the region to use Liverpool Music Month and Liverpool Summer of Music as a platform for their work. Funding will be allocated for Liverpool-based artists/organisations, and projects based in Halton, Knowsley, Sefton, St Helens and Wirral. Get involved ➡️ cultureliverpool.co.uk/2026/calling-l…

📣 Calling Liverpool City Region musicians, artists + music organisations! We’re inviting creatives across the region to use Liverpool Music Month + Liverpool Summer of Music as a platform for their work. Funding available. Find out more 👉 liverpoolmusiccity.com/2026/03/20/tur…

LCR Mayor unveils great value tickets on @Merseyrail services to supercharge Southport tourism! #LCRDP board Chair, Tony Hall CBE: "By attracting people throughout the year, we’re helping to support local businesses, & boost the visitor economy..." ➡️liverpoolcityregiondp.com/2026/03/19/may…

BIG THANK YOU to all our partners and guests for your support at the inaugural  #LCRDP Tourism Summit!   For more information, to download our Tourism Summit 2026 brochure and watch our Visitor Economy Vision 2025–2030 film, visit: liverpoolcityregiondp.com/tourism_summit… 🌆📘✨

A brilliant closing message: “Our region’s power is its people. Your ideas, pride and determination are what set the Liverpool City Region apart. The future isn’t just bright, it’s remarkable…”   Lord Tony Hall, LCRDP Board Chair 🌆✨🙌

Lord Tony Hall, LCRDP Board Chair & Baron Hall of Birkenhead, closes the #LCRDP Tourism Summit by celebrating the ambition, creativity and resilience driving our visitor economy.   “Liverpool City Region isn’t just moving forward, we’re accelerating...” 🌆📈✨

Coach travel takes centre stage as Donna Howitt confirms the city has secured Coach Friendly status for the second-year running, the only northern city to achieve it. This creates major opportunities for dispersal, longer dwell time and increased group business. 🚌📈🌆 #LCRDP

Donna Howitt highlights how major events are powering economic impact, from Southport’s Elegantly Eccentric year of culture, boosting mid‑week occupancy, driving spend and strengthening social value across all boroughs. 🌆🎉📈 #LCRDP #LCRTourism

Great to talk about our work to drive growth @DestinationLCR's summit “Our priority is clear, grow international demand into Britain’s nations & regions, ensuring visitors explore beyond London, experiencing fantastic places like Liverpool City Region,”
our CEO @patriciayatesVB

Live from the Tourism Summit, Donna Howitt, Deputy Centre Director at Liverpool ONE and Deputy Chair of #LCRDP, opens with huge confidence.   “DMP 2025–2030 is bold, ambitious and already delivering clear momentum across the local visitor economy.” 🌆📈✨ #LCRTourism

Infrastructure takes centre stage in Stephen Watson’s vision as Exec Director for Regeneration at @SeftonCouncil.   From digital & transport upgrades to skills and housing investment, Les Transformations de Southport and improved rail links are laying firm foundations for 2026.

Stephen Watson, Exec Director for Regeneration @SeftonCouncil.   “Southport’s economy is set to broaden beyond tourism, bringing business incubation, flexible workspaces, Eastbank investment & new opportunities for young people,  a real strategy to tackle youth flight.” 🌆📈✨

More big news from Stephen Watson, Executive Director for Regeneration, Economy & Assets at @SeftonCouncil.   Today he’s spotlighting major highlights for Southport. The Marine Lake Events Centre, The Light Fantastic and a revitalised Southport Pier. 🌊📈✨

Southport’s future is looking bold and bright!
 Stephen Watson, Executive Director for Regeneration, Economy & Assets at @SeftonCouncil, sets out a powerful vision: a thriving year‑round visitor economy, elevated experiences and major new attractions to break seasonality. 🌊📈✨

“Tourism already accounts for more than 13% of jobs in leading coastal communities. Grow the sector, and you grow opportunity, resilience and local economies.” 
Andrew Stokes OBE, Director at @VisitEngland
🌊💼📈 #LCRDP #LCRTourism

“Our partnership with @TripAdvisor is delivering a high‑impact, family‑focused campaign, with digital advertising, itineraries, reels and local stories inspiring more coastal spring breaks.”

Andrew Stokes OBE, Director at @VisitEngland
📲🌊📈

Three powerful stories are driving demand along our coastline:

       -     Coastal Calm 🌊 •Coastal Classics 🎢 •Coastal Curiosities 🔍 
From digital detoxes to iconic seaside traditions and surprising hidden gems, there’s a coastline for every kind of visitor.
🌅🎢✨

“Right now, we’re working to boost domestic visits and that’s exactly why the Northwest Coast campaign matters. It’s a huge opportunity to drive demand and revitalise seaside destinations.” 
Andrew Stokes OBE, England Director at @VisitEngland
🌊🤝📣

“Converting just 10% of Brits’ outbound travel spend into domestic trips would deliver an £8bn boost to the economy and create 145,000 jobs.”
 Andrew Stokes OBE, Director at @VisitEngland 🌊📈✨