Bryce Calcagno
227 posts
DO NOT LOOK AT META ADS TODAY
Imagine telling your client "it's the algo" for the past year but this time it actually is. Double down?
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Bryce Calcagno がリツイート
HIRING an Ecom Ads Designer + Video editor
- Strong base salary + uncapped commission for winning ads
- Higgsfield subscription + any tools you need provided
- Ecom ads experience required
- US Hours
- Multiple clients ready to scale spend on your winning ads
There is a short, non-paid exercise required for your application.
DM your portfolio
Looking forward to speaking with you!
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Thanks to everybody who applied! The amount of talent on X is amazing. The role has been filled but I will be bringing on another Creative Strategist in the coming weeks.
Shoutout to all the people I spoke with, I will be in touch shortly.
Bryce Calcagno@InVigBryce
HIRING an Ecom Creative Strategist - Competitive base salary + Unlimited Performance bonus - Opportunity to work with the fastest growing health/wellness and sports brands in the USA - 2 high-level designers / editors to execute on all of your briefs - All the systems are in place to allow you to focus on what's important: the creative Offering $$$ for top-tier referrals if hired DM me if you know of anyone or think you're a good fit for this role
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The amount of stories I’ve heard of people getting their FB banned while running ads past 2 months is egregious.
I didn’t have access to my ads manager for 4 days while spending 10k+ a day.
Thanks goodness they were profitable lol
All the meta reps confirmed with me they’re “fixing” this issue.
If it happened to you, just know you’re not the only one. Just make sure to get that lawsuit prepared
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I love ecom. I truly do.
The evolution of the supplement space is a testament to how much marketing and product development is forced to improve.
Funnels are becoming a math equation with some brands being satisfied with a .9 ROAS on their CAC.
I'm very grateful to hear and learn how people are making money in this space.
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HIRING an Ecom Creative Strategist
- Competitive base salary + Unlimited Performance bonus
- Opportunity to work with the fastest growing health/wellness and sports brands in the USA
- 2 high-level designers / editors to execute on all of your briefs
- All the systems are in place to allow you to focus on what's important: the creative
Offering $$$ for top-tier referrals if hired
DM me if you know of anyone or think you're a good fit for this role
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@InVigBryce can't dm you but i create trust for health brands looking to scale
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@InVigBryce @InVigBryce Interested, Unable to DM though
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Most agencies "optimize" their winning ads into the ground.
They see 3.0 ROAS and think "what if we made it better?"
So they change the hook. Tweak the thumbnail. "Refresh" the copy.
3 weeks later: the ad is dead.
The best strategy for a winner? Leave it alone.
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before you kill that ad:
did it hit 5,000 impressions?
did you get 100+ clicks?
no?
then you dont have data.
minimum sample size before any decision.
everything before that is just expensive guessing.
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trends that used to last a decade now last months.
the playbook that worked in january is already outdated.
speed is the only moat.
if youre not iterating weekly youre already behind.
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creative fatigue happens 35% faster now than 3 years ago
the algorithm burns through winning creative quicker because its showing it to more of the right people faster
your "evergreen" ad has a shorter shelf life than you think
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traditional UGC: $500-2000/creator, 2 weeks, 50% unusable and they think they are hollywood stars.
AI UGC: 90% cheaper, same day, infinite variations
creative production costs just collapsed.
by the end of 2026 all ecomm will be AI-generated.
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Bryce Calcagno がリツイート
