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#InclusiveMarketing #SoftwareStartUp
English
InClued.ai
104 posts
We’re so excited for @joyannboyce to be part of the Rise Above Summit: 2024!
It’s a free 2-day virtual event, featuring a variety of established experts in online business.
You can find out more here: loom.ly/46_UEl8
#InclusiveMarketing #AIBias #BusinessEvent
English
"94% of women between the ages of 15-35 spend over an hour per day shopping online."
Source: loom.ly/6jOum88
#InclusievMarketing #MarketingWomen
English
We are thrilled to announce that Inclued AI is an @innovateuk award winner! Out of thousands of applicants we’ve been selected to receive a business support package, including £50k grant and mentorship.
Read more about the award here: loom.ly/TU_haQc
#InnovateUKfunded
English
Did you know that "85% of women say that if they like a brand, they will remain loyal to it."
#InclusiveMarketing #MarketingWomen
English
Our founder @joyannboyce talking about her experience on the #HiddenNoMore programme!
IVLP@StateIVLP
The #HiddenNoMore IVLP initiative brings together women trailblazers in STEM! 👩🏾💻 Joyann, a 2023 participant from the United Kingdom 🇬🇧, reflected on her exchange experience and how, thanks to #HiddenNoMore, she can always ask for help from her #STEMsisters in the U.S. and around the world. @exchangealumni @USAinUK #IVLP
English
What is inclusive marketing?
Inclued's definition is that:
“Inclusive Marketing is ensuring your brand and content embrace your whole target audience.
This is integrated within your strategy, language and visual representation.”
#InclusiveMarketing #InclusiveAdvertising
English
Facebook found that 54% of consumers do not feel fully culturally represented in online advertising and 71% expect brands to promote diversity and inclusion in their online advertising.
You can find out more here: loom.ly/pRnzsmA
#InclusiveMarketing #DigitalMarketing
English
What are the financial benefits of inclusive marketing?
Fenty launched in 2017 with 40 shades of foundation.
They generated $100 million in their first 40 days alone. In their first 15 months, they reached $570 in revenue.
#InclusiveMarketing #DiverseRepresentation
English
A Taste of Welcome is a thirty-second long that shows people from a range of ethnicities, cultures and religions celebrating the holidays in their own traditional and religious ways.
#InclusiveMarketing #ChristmasMarketing
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This is 'The Unexpected Guest,' the 2021 John Lewis Christmas advert.
There were many claims that it was 'too woke.'
John Lewis responded 'We wanted to represent a modern Britain [...] that’s our customer base.'
Source: loom.ly/Zbt9yxQ
#InclusiveMarketing
English
Did you know?
88% of marketers working with AI say that the technology has helped them personalise the customer journey across different channels.
Source: loom.ly/ImtTeao
#InclusiveMarketing #AI
English
Christmas is far from the only religious occasion that is celebrated.
Earlier this year, Tesco released the ‘Alia’s Worth the Wait Samosas’ as part of their Food Love Stories.
#EidMubarak #InclusiveMarketing
English
Why should you consider shifting to inclusive marketing?
Source: loom.ly/3aiCfy8
#InclusiveMarketing #CutsomerLoyalty
English
Mark Beasley is chairman of the Mature Marketing Association and director of RHC Advantage.
He says "Inclusivity means not excluding older people, rather than actively targeting them," concludes Beasley.
Source: loom.ly/W8bHLXo
#InclusiveMarketing #TargetAudience
English
This 2022 Magnum ad, “Get Old or Get Classic,” follows a well-dressed older man as he checks into ‘The Pleasure Residence.’
Watch the full ad here: loom.ly/A5_4w_c
#VisualRepresentation #OlderPeople #InclusiveLanguage
English
What do people aged 65 and older think about age terminology?
“Senior” was disliked by about 1 in 5 respondents.
“Old” was disliked by 55% of respondents.
57% of respondents dislike being called “elderly.”
Source: loom.ly/5xgixik
#InclusiveLanguage #OlderPeople
English
E-Trade’s ad showed older people as unable to work when in reality, U.S. Department of Health and Human Services found that one in six of workers that are 70+ were in the service sector.
You can find the E-Trade ad here: loom.ly/x99NF_o
English
The Duracel ad has a cranky old man using a metal detector and struggling to bend down. Both of these are incredibly stereotyped behaviour that has negative connotations to older people.
You can find the Duracell ad here: loom.ly/DvIbzE8
English
How are older people portrayed in marketing?
Older people are typically portrayed in either a few stereotypical roles or not at all. Often with a bias that belittles older people.
This thread id made up of ads that are examples of this.
#InclusiveMarketing #OlderPeople
English