Informa TechTarget

Crack the code to building trust with your B2B buyers 🔎 Join Mandi Tompkins and Travis Gonzalez as they tackle the trust crisis in today’s content-saturated, AI-driven world. Learn how to: ✔️ Build authority with trusted experts ✔️ Create connected content ecosystems ✔️ Navigate buyers’ nonlinear journeys 📅 Don’t miss this, register: bit.ly/3XqhUyU

Real impact happens when your audience is fully engaged💡 Join Karen Nelson-Field PhD as she uncovers why traditional metrics are failing and how attention is the future currency of advertising. Learn how to harness attention economics, human psychology, and memory science to redefine your media strategy and drive real ROI. 📅 Date: May 13, 2026 ⏰ Time: 9:00 AM MDT 📍 Register here: bit.ly/4tq2VmK

"The most effective channels aren't the most scalable or automated, they're the ones creating confidence." 💥 As AI lowers the cost of content, trust becomes your competitive advantage. APAC marketing leaders are clear: credibility and referenceability will define success in 2026. 🎯 Lieu Thi Pham and James Cullinane share the insights from our annual predictions survey. Your peers are prioritizing human validation and proof over mass reach. The formats that build relationships are winning over the ones that just scale. Ready to see where #APAC's top marketers are placing their bets? 👉 bit.ly/48YrEGk

Informa TechTarget is headed to Forrester's B2B Summit North America on April 26th–29th in Phoenix and we can't wait to see you there 🌵👋 Get ready for fascinating keynotes, interactive sessions, and endless networking opportunities, all while exploring the beauty of the Valley of the Sun 🏜️ #ForrB2BSummit Register for your tickets today: bit.ly/4lCa0hx

In an AI-driven, zero-click world, trust is your competitive edge 🤝 B2B buyers are skeptical, and vendor content alone won’t convince them. Learn how to build trust and drive faster growth with our e-book. 📖 Inside, you’ll discover: ✅ Why trust is essential in today’s search landscape ✅ The three “voices of trust” to elevate your credibility ✅ Tactics to amplify trust signals and win buyers 👉 Download now and turn trust into your advantage: bit.ly/3Zw25Yw #B2BMarketing #TrustBuilding #AI #BusinessGrowth Robin Re

In an AI-driven, zero-click world, trust is your competitive edge 🤝 B2B buyers are skeptical, and vendor content alone won’t convince them. Learn how to build trust and drive faster growth with our e-book. 📖 Inside, you’ll discover: ✅ Why trust is essential in today’s search landscape ✅ The three “voices of trust” to elevate your credibility ✅ Tactics to amplify trust signals and win buyers 👉 Download now and turn trust into your advantage: bit.ly/3Zw25Yw #B2BMarketing #TrustBuilding #AI #BusinessGrowth Robin Re

Customer spotlight: Real stories, real impact 💥 Check out how Angel Angelov from Palo Alto Networks uses the Informa TechTarget Portal in his daily sales workflow. With the Informa TechTarget Portal, sellers get a clearer picture of who deserves their attention and how to break through. With direct access to the most promising accounts and the people actually doing buying research in a given territory, your teams will spend less time on creating more meetings and better opportunities. Learn more: lnkd.in/gdJ4pc3P

Plot twist: AI doesn’t care about your keyword strategy 🧩 It cares about one thing: who actually knows their stuff and who’s ready to prove it. GEO in 2026 isn’t about technical tricks—it’s about trust. When buyers start their search with AI, you either show up as THE expert with AI-ready content, or you don’t show up at all. No middle ground. No page 2. 💡 Want to win the GEO game? Staci M. Gullotta breaks it down in this clip from Hot Takes: 2026 B2B Demand Generation Predictions"👇 Watch the full session: bit.ly/48YrEGk

The countdown is on ⏱️ Demandbase GO London is just weeks away! We’re thrilled to be a proud sponsor, and we can't wait to connect with you there. Visit us in the Partner Zone to meet our team and discover how we’re helping B2B tech companies achieve GTM success with intent-driven insights. 📅 Event Details: 🗓️ Date: 14 April 2026 📍 Location: Kings Place, London ⏰ Time: 8:30AM - 6:00PM For more info: bit.ly/48dFbKj

The countdown is on ⏱️ Demandbase GO London is just weeks away! We’re thrilled to be a proud sponsor, and we can't wait to connect with you there. Visit us in the Partner Zone to meet our team and discover how we’re helping B2B tech companies achieve GTM success with intent-driven insights. 📅 Event Details: 🗓️ Date: 14 April 2026 📍 Location: Kings Place, London ⏰ Time: 8:30AM - 6:00PM For more info: bit.ly/48dFbKj

Not all content is created equal ❌ Jane Qin Medeiros breaks down why differentiated, credible content wins in 2026 and why chasing the #AI race to the bottom is a losing strategy. Want the full breakdown? Watch the complete episode with Jane, Robert Rose, and Lauren Smith 🔗 bit.ly/48YrEGk #ContentStrategy #B2BMarketing #AIContent

🚀 Heading to Forrester B2B Summit? Informa TechTarget is excited to see you there and would love to meet with you! 📍Visit us at Booth 300 to meet our team and Get ready for fascinating keynotes, interactive sessions, and endless networking opportunities, all while exploring the beauty of the Valley of the Sun 🏜️ Save your spot: bit.ly/48a8qh3 #ForresterSummit #ForrB2BSummit

“AI is changing the game, but trust is still the ultimate currency.” 🤝 In this clip from our on-demand webinar, Mandi Tompkins and Lauren Smith tackle one of the biggest challenges content marketers face: balancing cutting-edge AI efficiency with authentic, trust-building strategies. Want more insights like this? The full session is packed with bold predictions and actionable takeaways. 🎥 Watch the full webinar on demand now: bit.ly/48YrEGk

🌟 This past weekend, we had the incredible honor of participating in the Fitness for a Cure Gala in support of St. Jude Children's Research Hospital - ALSAC 💛 The event was nothing short of inspiring, with over $1,000,000 raised to help the children and families of St. Jude. We’re beyond proud of the Informa TechTarget team, who contributed nearly $60,000 to this life-changing cause. We’re so grateful to be part of such a generous and compassionate community!

📢 The zero-click era is here, and B2B marketers must adapt to thrive. Join industry leaders David Fortino, Megan McCoskey, and Fiona O’Connor as they uncover innovative strategies to reconnect with buyers, deliver impactful content, and generate actionable intent signals across the buying group. Don’t miss this opportunity to reinvent your approach and succeed in the evolving landscape. Register now: bit.ly/4rTdj68

We're headed to #RSAC2026 next week and we can't wait to see you! Here’s where you’ll find us: 📅 March 23-26: Stop by Broadcast Alley to hear insights from leading security, IT, and cyber risk experts, plus Omdia analysts, powered by Studio by Informa TechTarget. 📅 March 24-25: Need a break? Visit our lounge/meeting room in Foothill F, where you can relax and recharge with a chair massage, available Tuesday and Wednesday. 📅 March 26 at 10:50 AM PST: Don’t miss our session on AI agent adoption! Todd Thiemann and John Grady from Omdia will unpack enterprise AI deployments, security strategies, and best practices for safe adoption. Let’s shape the future of cybersecurity together. See you there! 👋 For more info on where to find us: bit.ly/3PyvD65

Informa TechTarget is headed to Forrester's B2B Summit North America on April 26th–29th in Phoenix and we can't wait to see you there 🌵👋 Get ready for fascinating keynotes, interactive sessions, and endless networking opportunities, all while exploring the beauty of the Valley of the Sun 🏜️ #ForrB2BSummit Register for your tickets today: bit.ly/4lCa0hx

Informa TechTarget is headed to Forrester's B2B Summit North America on April 26th–29th in Phoenix and we can't wait to see you there 🌵👋 Get ready for fascinating keynotes, interactive sessions, and endless networking opportunities, all while exploring the beauty of the Valley of the Sun 🏜️ #ForrB2BSummit Register for your tickets today: bit.ly/4lCa0hx

Ready to dominate the content game? 🎯 The GenAI revolution is here, and with it comes a flood of low-value, cookie-cutter content. So, how do you rise above the noise and own your audience’s attention? Join Christina Thompson and Yitzy Tannenbaum (Cyera) for a no-nonsense crash course on creating bold, high-impact content that cuts through the clutter, builds trust, and drives real results. 💥 What you’ll learn: ✅ How to craft content that’s impossible to ignore ✅ Frameworks to make your brand’s POV unmistakably unique ✅ The secret to amplifying your message with trusted voices ✅ How to seize buyer attention and turn it into action This is your chance to stop blending in and start leading the conversation. 📅 Don’t wait, secure your spot now: bit.ly/4rTdj68

Exciting news 🚀 Informa TechTarget Unveils AI Visibility & GEO Solutions for the Zero-Click B2B Buyer Journey The rules of B2B marketing are changing. With 60% of searches ending without a click, buyers are using AI to shortlist vendors before engaging directly. Informa TechTarget’s new AI Visibility Audit and GEO Topic Planner are here to help brands thrive in this AI-driven era. 💡 What’s New: AI Visibility Audit: Pinpoint visibility gaps and boost brand authority in AI search. GEO Topic Planner: Align content strategies with AI preferences to drive relevance and ROI. Adapt. Lead. Succeed. The future of B2B marketing starts now. Find out more: bit.ly/4lEg4pO #AI #GEO