Kay

Voice DM last week from a 34-year-old dad of 3 in our Skool community. He's been quietly running an ecom brand on a supplement that helps with kid bedwetting. $290K/month. Targets parents of kids 5-12 who are still wetting the bed at night. Asked him why he never posts about it publicly. He said the niche embarrasses people on both sides. Parents don't want to admit their kid wets the bed past age 6. Brands don't want to be publicly associated with kid bedwetting at all. The result is an entire multi-million dollar category being run by 3 brands with terrible creative and almost no DTC competition. His numbers: AOV $89. Subscription rate 44%. Refund rate 2.3%. Average customer stays 11 months. Customers don't churn until the kid is dry for 90 consecutive days. He told me parents will pay almost anything to avoid changing sheets at 3 AM. The pricing isn't the gate. The shame is the gate. Once you signal in the ad that you understand the embarrassment and aren't going to lecture them about "underlying issues," conversion rates more than double. His most-watched ad is a tired dad in a laundry room at 3:14 AM holding a damp set of Spider-Man sheets, whisper-yelling at himself so he doesn't wake the kid. No product reveal until second 38. Pulled the brand on GetHookd after he sent it. Sure enough — the laundry room dad is the dominant variant, 6 versions running, each one a slightly different parent in a slightly different breakdown moment. Nobody in DTC touches this niche because they think it's gross. Their loss. He's printing.

@NekoFuyumi Sent you a dm

@Kayodea100 Is there a specific ad style or brand tone you’re aiming for? 👀 I’ve worked on ecom-style edits where I match VO scripts with high-retention B-roll, clean pacing, and conversion-focused structure. Feel free to check my portfolio: [playbook.com/s/theafstudios…]

Freelance video editor needed for ecom brand. We need around 5-10 b roll type edits, we’ll give you the voice over script and you need to apply the best b roll shots over it. If your a video editor that has worked with ecom brands in the past DM me or comment your previous work

@Shivamotb Nothings been sent?

@Kayodea100 I can help you check your dm’s

@sl1msh4dyyyyy Try dm me now if possible

@Kayodea100 hello! can u dm me to send u my info?

@creativepro72 Should be open now @creativepro72

@Kayodea100 You dm is closed

If I was FORCED to make $100K per month with ecom online in 30 days starting from zero — here's exactly what I would do: Days 1-3: Pick the right category Not the most exciting one. The most defensible one. Something where the buying decision has a strong trust component — supplements, kids products, beauty, pet, health-adjacent. Anything where a real person saying "I use this and here's why" collapses the consideration cycle immediately. Days 4-7: Build the product Not from scratch. Find a white label manufacturer. Target 80% gross margins minimum before you spend a dollar on marketing. If the math doesn't work at 80% gross margins — pick a different product. Days 8-10: Build the subscription offer 100% subscription only. No one time purchases. 50% off month one — this is the single highest converting offer structure I have ever tested across two 9-figure businesses. Price at a premium. $10 signals $10 quality. Days 11-15: Find 25 micro influencers Mommy bloggers if it's a kids or family product. Health creators if it's wellness. Pay flat fees. Get real testimonial content. Expect 10% to convert. Kill the other 90% fast. Days 16-20: Whitelist the winners Take the 2-3 influencers performing best and run their content as paid ads from their handle. This is where the real leverage is. Whitelisted influencer creative outperforms brand-owned creative every single time. Days 21-25: Text every new customer personally Every single subscriber gets a personal text within 24 hours. Not a bot. Not an automated sequence. A real human introducing themselves and offering to help. This one decision will define your retention curve. Days 26-30: Double down on what's working Kill every channel that isn't converting. Pour everything behind the 1-2 things that are. Raise prices the moment you have proof of demand. $100K in 30 days is not guaranteed. But this is the exact playbook that took us to $103M annual revenue and a $260M exit. The only difference between $100K and $103M is time and compounding. Comment "X" if you want my full playbook of everything I learned while building my business and how you can too :) **must be following + retweet to receive.

"What Ecom brand should I launch in 2026" Some dudes say Fashion stores are the easiest to start Some say you have to run supplements for LTV There's no magic niche. Most of them can work But most of you just pick without thinking and wonder why you're having such a hard time scaling. Here's the 4 criterias I use to decide if a product/brand is worth pursuing: 1) Google Trends ⠀ Some of you are marketing products people don't want anymore If you were selling newspapers today, no ad is saving you. The market is against you. Same if you're still pushing Kojic acid products you found on TikTok Shop. That trend has been declining all year Take EMS ab trainers as an example. Fitness as a category keeps growing, so even though everyone's calling the product saturated, there are still people printing with it. Market "saturation", or competitive niches are not a problem. But declining markets are. Do a simple Google Trends search on your niche, market, and product in your target country for the last 5 years. If the trend is flat or going up, you can make a lot of money. If there's a big decline, you're fighting gravity. Also check for seasonality. You'll be surprised the product you're selling may be seasonal. Plan accordingly. 2) Affinity Do you actually believe in what you're selling? If you don't have conviction in your product, it's hard to convince others. You don't need to be passionate about it. Just something that resonates with you. E.g. Pilates products for women, even if you're a guy. If you've seen how it works and believe it can help, that's enough. If you don't care about the niche or the value you're providing, avoid selling that product long-term. I'd way rather sell something I'm interested in than push some random supplement for the LTV. Even if that caps you at $5M/mth instead of $30M/mth (hypothetical numbers), you're still making a fck ton of money to do whatever dumb sht you want WHILE enjoying it. If you don't enjoy what you're building, you won't last long enough to see the compounding effects stack for your brand. If you truly believe in your product, you'll work way harder, your vision is far greater, and you'll attract top tier talent much easier. Hudson at Comfrt talks about his brand like it's a mission. That belief pulled in the best creators on TTS to run "The Hudson Method." Now they're on pace for $1B/year, fully bootstrapped. 3) Non-Gimmicky Products ⠀ If your product doesn't actually work, you'll hit a wall. Selling height-boosting gummies? Good luck. You'll spend more time convincing yourself it works than convincing customers. Do a simple search on GPT. If the product is obviously BS, avoid it. You see tons of new supplements with new mechanisms show up. I don't see a point hopping on random Ayurvedic/TCM/folk medicine supplement trends. Some have real research behind them of course — ashwagandha, reishi, tongkat ali, etc. But most of the trendy ones are just gimmicks. You may be able to sell well, but the product just doesn't work. And when you're trying to hire A players, money is not the only thing they care about. If that's all you can offer they would rather work for another huge brand like Comfrt that can pay them well + has a real mission behind it. The goal is to provide as much value as possible, and if you make a ton of money doing that, that's perfect. Hudson at Comfrt nailed this. He saw a gap in the value equation, and made premium hoodie quality affordable. 4) AOV Above $60 If you're selling to the US, CPMs are high. Low AOV = hard to scale. $20 product with $30 AOV? Getting a CPA in the US below $20 is nearly impossible at scale. I aim for $60+ AOV after bundles and upsells. The Ecom brands that scale hardest usually have a high Shopify health score. Ideally 250+ You don't need a really good score when you start, but the higher the better. Shopify health score = CVR × AOV 3% CVR × $80 AOV = 240 ✓ 6% CVR × $25 AOV = 150 ✗ The brands we've scaled past $100k/day all score 200+ Because aiming for a 10% CVR at a big scale on a $25 AOV product is borderline impossible in US. I've never seen anyone do it. Low AOV means you need way more winning ads just to stay afloat. Either that or really good LTV, so you don't have to be front-end profitable. LTV products definitely make scaling way easier due to better unit economics. It doesn't have to be supplements. It could be beauty, clothing, hobbies, etc. And it doesn't mean subscriptions. Comfrt for example is a LTV brand without subscriptions. But that doesn't mean the default pick is always a LTV based brand. If you find an opportunity in a vertical that you are interested in, and you can find your unique positioning there, you'll still be able to win big. No point forcing yourself to run an LTV brand you don't believe in. "Oh but MRR brands have crazy exit value" It's true but 99% of y'all will never see a BIG exit unless you're an experienced brand owner who has the skill, capital and moat. So don't bet on it. Whichever route you take, as long as you follow these criterias, the opportunity is there to build to $10M You can take $10M, invest it and pretty much retire. Then go for bigger bets after you secure your own financial freedom. Live life on your own terms instead of just chasing the bigger $$$ value. If your product passes all 4: The trend isn't declining You have conviction in it It's not gimmicky AOV isn't too low You're qualified to play With that, standing out comes down to one move. Positioning. Find an underserved avatar, or find a new mechanism. Find the white space. That's how you beat "saturated" markets. Fix that, and scale is inevitable.

The comfort that comes from having a nest egg that can support you for a decade if your income stopped is unmatched. Not enough talk about saving your money online in a world of “make X a month” content. Pressure from making dumb purchases should be because you keep your chequing account low and funnel $ into investments. Not draining your net worth to lease things you don’t need.

I’ve witnessed a dozen+ people become self-made (multi) millionaires in the last 5 years and witnessed a few proceed to lose it all. In most cases the root cause of their financial losses boiled down to overspending on nonsense to compensate for shortcomings in their personal life. Earning more money will amplify your character and never mask your insecurities. Become the man you aspire to be in conjunction with your journey to being financially free.

Your winning ad dies. You launch more variations. Try more volume. Nothing works. Move on to the next thing without figuring out why. Six months later you're still looking for the next winner. Bro in Evolve went from $1k/day to $130k/day in 30 days. Not by copying competitors or spamming AI ads. By running 1 ad concept a day with intense feedback loops. Most of you think you're doing feedback loops. But you still can't crack a new winning ad because your learnings look like this: "Hook too boring" "Improve CTA" These are not learnings. These are shallow observations. Just because you do more reps doesn't make you better. Only perfect practice makes perfect. The problem is you still end up making the same ad over and over again. Every creative you run is you paying Facebook to understand your audience better. If you don't analyze it afterward, that spend was wasted twice. Once on the ad. Once on the learning you never extracted. When an ad dies, spend 20-30 minutes on it. Did the hook stop the right person? The first 3 seconds need to call out the exact avatar you researched. Too broad, wrong visual, wrong language, they'll click off. Not "hook good, hook bad." Break down why. Was the whole ad congruent? If the hook speaks to one person and the body speaks to another, the whole ad breaks regardless of how strong each part is individually. Was it the idea or the execution? Wrong visuals for the avatar. Listing features instead of telling a story. No emotional response. That's execution, not a reason to kill the concept. Run 2-3 iterations fixing execution before you move on. Most of you only study winners. Wrong move. You have more losers than winners. More data there. Chances are you've been making the same execution mistakes across every losing ad and never caught them. Log the specific reason after every test. Winner or loser. Was it the hook? The avatar? The story? The visuals? The language? Build a checklist. What's working. What's not. Review it before you create the next ad. Before you brief anything: Why am I testing this? Who exactly am I targeting? Why will this resonate with them specifically? If your answer is "it's working for a competitor" that's not a reason. Another Evolve member Spencer scaled to $100k/day doing less than 7 ads a week. Just intense feedback loops on every single one. We broke down exactly how on a podcast on our YT. The brands finding winners consistently might not be running more creatives than you. They just compound every learning into the next brief. You're a few months into looking for your next winner. But the answer is in the ads you already ran. Go back and actually study them with intent instead of half assing it.

ecom tip 23/30 start your brand on meta. move to google once you get traction. then amazon once people start googling you.

Be careful taking advice from people “smarter” than you especially as it relates to your brand and vision. Information is cheap. The reason you have a brand is cause you have an intuition around what works and what resonates and what brings value and trust to people. You need to protect this intuition and trust your gut even tho you might not have the answers that make sense on paper. Data and analytics only get you so far without creative soul (founders energy)being infused into a brand it will become stale and likely die or at best decline. Maybe this changes over 9 figures but very important early on.

Reddit is a goldmine for brands scaling to 8-9 figures. People are searching “best [product] reddit” because that's where the truth lives. Here's how I'd use it to scale a brand to $10M: 1. Reddit is the platform where your customers tell the truth about your competitors.

Dropshipping gives you fast wins. Fast money. Fast proof. And that's exactly why it breaks most people. First $10K–$20K months come in and suddenly the urgency disappears. Most mfers think ''they've made it''. Testing slows down. No backend gets built. No real product improvements, etc. People stop iterating because "it works". But a model without structure dies just as fast as it grew. That's why most stores never reach consistent numbers. Not because they lack skill or cashflow. But because comfort replaces hunger. And comfort is where growth quietly dies. You simply can't be slacking in this game bro. Lock in.

Desires people actually buy for: – regrow their hair – look younger again – wake up with real energy – fix their gut – sleep properly – feel confident in their body – last longer in bed – lose weight – get rid of saggy skin – be more productive – build muscle – improve blood flow no one wakes up thinking “I need this product” they wake up feeling something is off

what actually converts is when you show the real situation the girl noticing her hair in the mirror getting thinner the guy laying in bed tired but can’t sleep the mum with no energy halfway through the day the person skipping plans because they feel insecure that’s what makes someone stop scrolling because they see THEMSELVES.

Deep cut from the copywriting archives. Save this one for a rainy day. You're welcome in advance.

Absolute banging advice from Claude

we tested 52 creatives last month for a £6M fashion brand. learned absolutely nothing. CPA stayed flat. team burned out. next month: 9 strategic tests based on customer review language. CPA dropped 34%. found 4 new scalers. volume without hypotheses is just gambling with budget.