Tommy McDevitt

Maybe one day I’ll be a millionaire. But the meaning of life isn’t money or success. It’s about relationships. I was out with friends last night. I wouldn’t trade them for all the money in the world. I could achieve any number of successes in my lifetime. But if I don’t have a circle to share the big moments with or to lean on for support… Is any of it really worth it? To quote the immortal scholar, Barney Stinson: “Whatever you do in this life, it’s not legendary unless your friends are there to see it.”

@dickiebush social

I just packaged 102 viral writing templates into 5 Claude Skills. This is everything you need to: • Write scroll-stopping hooks • Create X content for yourself • Ghostwrite content for high-paying clients Comment "social" and I'll send it across (for free).

@dickiebush Context

Last month, I spent 9+ hours creating 8 AI prompts to help you: • Streamline your workflows • Scale your digital business • And create AI output you can trust Want access? Comment "context" below. I'll send it to you for free (no opt-in).

The best marketing in the world will fail if you aren't finding people who already need what you do. You've hired freelancers. Tried doing SEO yourself. And if that doesn't work, the reflex is: - increase ad budget - ask for better reporting - hire a bigger marketing agency More effort. More optimisation. More activity. But nobody buys something just because the marketing was great. If the traffic you get isn't from people ready to book, better execution won't change the outcome. Before adding more activity, make sure you're showing up for people the moment they actually need you. Visibility only works at the moment someone has already decided to buy.

Thinking big companies are untouchable for their Google ranks is a huge mistake. It's popular to think search engines will keep rewarding whoever's already on top. The reality? Google rankings aren't a monopoly which the giants hold. Search engines don't rank the biggest -- or even the highest quality -- websites. They rank the best answer to a specific problem. And that's where smaller sites can win: - by being more relevant - being more specific - being more clearly aligned with what their searchers actually want.

Great-looking sites don't guarantee sales and conversions. Maybe you get some traffic. Maybe people visit, scroll a bit and leave. But if you have no form submissions or contact requests, no amount of polish will get you leads. Quick test: someone totally new visits your site for the first time. Can they tell if you can help them and how, within 5 seconds? If not, any time spent getting more traffic or "designing harder" is a waste. Until your solution is obvious to the right people, traffic is just a vanity metric.

Big sites win SEO on scale and authority. Small sites win SEO on specificity.

Many people wonder why their "clean, modern" websites don't generate leads. We often want to fix low traffic where people "scroll a bit then leave" by just saying...we need more traffic. But more traffic won't fix confusion. If visitors can't quickly tell: - who the site is for - what problem the business solves - why they should take action ...more traffic only makes the problem noisier. Before you worry about how many people arrive, make sure it's obvious why they should stay.

Rankings on Google aren't a leaderboard. They're a match between specific questions and answers. There are questions being asked which don't have answers yet. And the smaller you are, the faster you can find and move on them. That's your edge.

More traffic won't fix a terrible conversion rate on a beautiful site. It's like pouring water into a leaky bucket. Fix the hole first.

People see visitors scrolling their site and assume it means they're interested. Wrong. Scrolling means someone is trying to figure out: - is this for me? - does this solve my problem? - should I take the next step? If those answers are unclear? They keep scrolling, or they just leave. Visits and engagement don't always mean users are considering. Build your pages to make the decision obvious, not just to keep them browsing.

A great-looking website without clear messaging gets scrolled. A mediocre-looking site with a solution that's obvious to the right people will generate sales/leads.

List of problems people need solved when browsing the internet: - buy stuff - be inspired - be reassured - learn something - decide something - or, they're just bored Once you're clear on which problem(s) your website solves, work on getting traffic from people with that problem. Getting website visits from the right people starts with the question: Why should they be here?

Before you spend another penny on promotion: Are you showing up for people who are already looking for your solution? If not: More exposure won't help. If yes: You won't have trouble converting. Being visible only works at the moment of need.

One question worth asking when lead gen slows down: What would stop us having to restart momentum next time? Building an email list. Keeping that list warm. Search engine optimisation. That's laying the groundwork for consistent client acquisition. Most never ask. They'll end each slow phase with more ads, more listings, more outreach. Just waiting for the next quiet season to arrive.

@Maggie_CMO Absolutely! At the end of the day, both LLMs and search engines are doing the same task: answering, what is the best response to this query? ☺️

@TMLKMCD This is spot on. And here's the GEO angle: AI engines are even better at sniffing out vague, unfocused content. When ChatGPT or Perplexity recommends a business, it picks the one that clearly answers a specific problem. Laser focus wins in both search AND AI.

Before you try ranking your business on Google, ask: - who are you trying to attract? - what problem have they got? - how can you help them solve it? - then, why should they pick you? Most people run straight at the target, assuming "ranking" will bring them leads and clients. It's not always clear what they even want to rank for. That's why so much of search engine optimisation feels busy and unproductive. Vague content. Generic optimisation. No clear goal. Effective SEO starts with getting laser-focused on who you're trying to be seen by and why. A strategy that attracts interest readers is very different to one that attracts buyers. Being crystal clear on your it massively easier to take aim and get results.

SEO content which ranks "just because" brings noise. SEO content which is clear on who it's for and why brings leads.

Sometimes your client acquisition slows down for no apparent reason. You've delivered solid work. You have repeat customers and word of mouth. But relying on this feels...fragile. To get things going again, you might: - restart ads - buy more listings - do more cold outreach All fine solutions. The problem is, they'll only solve this dry spell. Long-term fix: build something that keeps you visible even when you're not actively pushing. When things suddenly go quiet, it's seldom because people suddenly stopped buying. It's because your business wasn't part of the conversation until you forced it to be.

Common traits of SEO strategies that get nothing done: - checklists - monthly fluff reports - "best practises" with no context - content not aimed at a clear buyer - optimisation without a real reason to rank Activity isn't progress. If no one can explain how each piece of work leads to enquiries or sales, then the dashboard IS the product.

Before advertising something everywhere, ask this: Can you describe the moment someone needs that solution? If not: More research. If yes: Get in front of the right people. Intent is the filter.