Tech Alchemyst

@itsolelehmann One person running all of paid is impressive. What's more impressive: knowing what NOT to do. Most growth teams of 10 waste 6 months split-testing channels that don't convert. One person can't afford that. The constraint was the strategy.

i can't believe nobody caught this. Anthropic's entire growth marketing team was just ONE PERSON (for 10 months, confirmed) a single non-technical person ran paid search, paid social, app stores, email marketing, and SEO for the $380B company behind claude here's exactly how one human is doing the job of a full marketing team: it starts with a CSV. 1. he exports all his existing ads from his ad platforms along with their performance metrics (click-through rates, conversions, spend, etc) 2. feeds the whole file into claude code 3. and tells it to find what's underperforming. claude analyzes the data, flags the weak ads, and generates new copy variations on the spot this is where he gets clever: he then splits the work into 2 specialized sub-agents: 1. one that only writes headlines (capped at 30 characters) 2. and one that only writes descriptions (capped at 90 characters). each agent is tuned to its specific constraint so the quality is way higher than cramming both into a single prompt so now he's got hundreds of fresh headlines and descriptions. but that's just the text. he still needs the actual visual ad creative, the images and banners that go on facebook, google, etc. so he built a figma plugin that: 1. takes all those new headlines and descriptions 2. finds the ad templates in his figma files 3. and automatically swaps the copy into each one. up to 100 ready-to-publish ad variations generated at half a second per batch. what used to take hours of duplicating frames and copy-pasting text by hand so now the ads are live. the next question is which ones are actually working. for that he built an MCP server (basically a custom integration that lets claude talk directly to external tools) connected to the meta ads API. so he can ask claude things like: • "which ads had the best conversion rate this week" • or "where am i wasting spend" and get real answers from live campaign data without ever opening the meta ads dashboard and the part that ties it all together and closes the loop: he set up a memory system that logs every hypothesis and experiment result across ad iterations. so when he goes back to step one and generates the next batch of variations... claude automatically pulls in what worked and what didn't from all previous rounds. the system literally gets smarter every cycle. that kind of systematic experimentation across hundreds of ads would normally need a dedicated analytics person just to track the numbers from the doc: ad creation went from 2 hours to 15 minutes. 10x more creative output. and he's now testing more variations across more channels than most full marketing teams a $380 billion company. and their entire growth marketing operation (not GTM) = just one person and claude code lol truly unbelievable

AI can either make us the poorest or the richest generation that has ever lived on the planet.

Day 12 & Week 2: Complete Rise AI stats: - 150+ users in first week - 87% positive feedback - 23 feature requests logged - 0 hours of sleep (worth it) Thank you to everyone who tried it Weekend plan: ship the top requested features This is just the beginning Try Rise AI: play.google.com/store/apps/det… See you Monday for Week 3 🚀

Real user review just came in: THIS is why we build Not for vanity metrics For actual human impact Rise AI is free forever for the core features Try it:play.google.com/store/apps/det… If it helps you, share it That's all we ask

Rise AI hits 100+ users in the first week itself 🤯 The feedback is already coming in: "This is exactly what I needed" "UI could be cleaner" (working on it) "Can you add productivity feature?" (added to roadmap) This is why we build in public Real users = real validation Haven't tried it yet? play.google.com/store/apps/det…

Why you should try Rise AI right now: 1. It helps you wake up early in the morning with personalised alarms 2. No installation, no signup BS 3. Built by actual users who felt the pain 4. Your feedback shapes V2 We're not asking for money Just 2 minutes of your time Try it: play.google.com/store/apps/det… What problem should we solve next?

🚨 RISE AI IS LIVE 🚨 Working on the bugs and errors , here it is: Rise AI - An AI Based Personalised Alarm App Built by a 19yo dev and an incredible team at MyStartupLab ✅ Free to use ✅ No signup required (just try it) ✅ Works in your phone Try it: play.google.com/store/apps/det… Break it. Use it. Tell me what you think. RT to help us reach more people 🙏

Remember when I said I joined MyStartupLab to build real products? Rise AI is live Real users. Real feedback. Real impact. play.google.com/store/apps/det…

After documenting the entire build process here, it's finally live Rise AI - An AI based personalised alarm app Tested by this community Now available to everyone Free to use: play.google.com/store/apps/det… I need this community's honest feedback Try it and tell me: ✅ What works ❌ What sucks 💡 What's missing You've been on this journey with me, help me make it better

Friday vibes + big announcement coming today Rise AI is already up on PlayStore for users to test it. 2 weeks of building, testing, breaking, fixing Time to show the world Let's go 🚀

Solved the problem I was avoiding Broke two other things in the process Fixed those too This is the cycle Tomorrow: wrapping up week 2 strong 2 weeks down, infinite learning ahead How's your Thursday been?

Data Science tools I'm exploring: Not diving deep yet but understanding basics: - How data pipelines work - Why data cleaning matters (80% of the work) - Basic ML model concepts Don't need to be an expert in everything But knowing how pieces fit together helps What adjacent skill should every dev learn?

Blockchain development update: Smart contracts are basically "if this then that" on steroids But the security implications are wild One bug = real money lost Regular dev bugs: annoying Blockchain dev bugs: expensive The stakes make you write better code

Learning to read other people's code is harder than writing your own Jumped into a codebase from 2 years ago No comments Variable names like "x" and "temp" Functions doing 10 things at once Now I understand why clean code matters Future you will thank present you

Feature deployed today Tested locally: worked perfectly Tested on staging: worked perfectly Deployed to production: broke immediately Why is production always different? The production environment is undefeated How do you catch production issues before users do?

Competitive Programming lesson applied to real work: Optimizing algorithm from O(n²) to O(n log n) Sounds academic until: - User upload takes 30 seconds instead of 5 minutes - Server costs drop by 40% CP isn't just for interviews It's for making shit actually work at scale

Python vs JavaScript debate in the team today My take after using both: Python: readable, great for backend/data science JavaScript: runs everywhere, frontend king Stop fighting over languages Learn the concepts, syntax is just details Which language did you learn first and do you regret it?

Working across different tech stacks at MyStartupLab: Frontend, Backend, Web3, Data pipelines Question for experienced devs: Is it better to be T-shaped (deep in one, broad in others) or more balanced across everything? Feels like startups need generalists but the market wants specialists What's worked for you?

Thursday = almost Friday energy Tackling the hardest problem of the week today Procrastinated long enough Time to face it

Working on UI design today Realized: I can code anything but designing what looks good is a different skill Respect to designers Making things functional is one thing Making them beautiful is another Any devs here who are also great at design? How'd you learn?