The Content Division

“Go ahead, use AI. It’s a tool; use it to pump out more content faster. But if that’s your strategy, it’s a race to the bottom.” — Ricky Robinson, @Shorthand #ContentSummitAustralia

“We try to be the ad for the ad break. We slide right in for a moment of calm.” - Lindene Cleary, @tourismtasmania (brb we’re booking flights to Tassie ✈️)

“Creativity requires bravery. If an idea makes you nervous, it’s probably a good thing.” - @deemadigan, @campaign_edge #ContentSummitAus #ContentSummitAustralia

And we’re back! ✨ The vibes are high and the house is full at Content Summit Australia. Who’s here? 🙋🏼🙋🏻‍♀️🙋‍♂️ #contentsummitaus #contentsummitaustralia

Save the date & secure your early bird tickets now 🐦🎟️ contentsummitaustralia.com.au

⚡ Content Summit Australia returns in 2024 at the iconic Brisbane Powerhouse on Tuesday 28 May. ⚡ Expect a full day of keynote and expert speakers across content, brand, social, influencer, strategy and design taking you and your team beyond “best practices”.

The death of Twitter (literally, this time), Girl Dinner (IYKYK, but if you don’t, check it out) and the rise (and fall?) of Threads are all things we’ve been talking about this month. Catch up on the latest in social 👇 theslice.thecontentdivision.com.au/social-media-b…

Jamie's back from Europe and Tessa's exhaled after holding the #social fort for a month – Social Butterfly is BACK and there's a lot to catch up on. 🦋 In this wrap: Picking up the Threads Really, Twitter? Gram Theft Auto Tok ‘til you drop + more theslice.thecontentdivision.com.au/social-media-b…

Should your brand jump on #Threads, Instagram’s challenger to Elon’s Inferno (this very app)? Or should you let it float past like a drunk vandal’s abandoned e-scooter meandering gently down the Yarra? @sanderlands weighs in on the TCD blog 👇 theslice.thecontentdivision.com.au/social-media-b…

#Instagram finally has us excited, #Twitter is giving us whiplash and who is #Lemon8? Check out the May instalment of Social Butterfly – TCD’s state-of-social-media wrap with Digital Content Managers Tessa Charters and Jamie Hatch, on The Slice. theslice.thecontentdivision.com.au/content-strate…

hot twitter takes in TCD’s group chat today #verified

Get the 411 on the latest in #socialmedia - @TheContentDiv Social Butterly wrap just dropped theslice.thecontentdivision.com.au/social-media-b…

#AprilFools Day was a cracker this year. So @melissablack86 wrapped up the Aussie brands that nailed it. @TheContentDiv theslice.thecontentdivision.com.au/social-media-b…

That’s a wrap @TheContentDiv #contentsummitaus

@CindyMayes4 Thanks for coming Cindy!

#ContentSummitAus enjoying learning more about some of my favourite things: branding, storytelling, content design and community building

Daley Pearson on making Bluey episodes: “The stories are based on some version of us. It starts with a genuine want from ourselves. A character wants this…ok, what’s the best thing that can stop them? What’s the worst thing that they will come up against?” 🐶 #ContentSummitAus

Omg it’s our last session of the day! @Daley_Pearson looking out at the crowd at #ContentSummitAus: “I didn’t realise how popular this was going to be!” 😂😂

@Daley_Pearson looking out at the crowd at #ContentSummitAus: “I didn’t realise how popular this was going to be!” 😂😂

@Annie_Shea Can confirm @Annie_Shea smashed it outta the park ⚾️👏🏼

Just casually prepping to mic up and talk about making stuff to an entire Princess Theatre full of people tomorrow this is fine and I am fine (PS: that little white card contains the two best things I've ever learned about public speaking) See you tomorrow Brisbane!