Bart Caylor

Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Read the recap: caylor-solutions.com/higher-ed-vide… #HigherEdMarketing

𝗕𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 alone won’t 𝗴𝗿𝗼𝘄 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁. Dr. Stacey Berggren shares how NNU shifted to 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — aligning strategy, structure, and accountability around gro... caylor-solutions.com/brand-awarenes… #HigherEdMarketing

Breaking down 𝘀𝗶𝗹𝗼𝘀 in higher education doesn't start with structure—it starts with storytelling. Here's how human 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 can 𝗮𝗹𝗶𝗴𝗻 marketing, enrollment, advancement, and alumni teams. 👇 caylor-solutions.com/breaking-down-… #HigherEd #Storytelling #EnrollmentMarketing

Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Read the recap: caylor-solutions.com/higher-ed-vide… #HigherEdMarketing

2026: The year 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 replaces the megaphone. 🎯 Learn how to recalibrate your 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, move past assumption-based marketing, and build trust in higher education. Read more: caylor-solutions.com/mission-fit-ma… #HigherEd #MarketingTrends #MissionFit2026

𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀 𝗮 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲 𝗻𝗼𝘄. If your 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 isn’t built for discoverability + conversion, you’re leaving inquiries on the table. Here’s how 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗲𝗮𝗿𝗰𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ch... caylor-solutions.com/social-media-s…

Are 𝗨𝗫 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 killing your enrollment numbers? From "insider" language to slow load times, your 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 might be driving students away. See how to fix the top 5 errors: caylor-solutions.com/5-critical-ux-…

2026: The year 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 replaces the megaphone. 🎯 Learn how to recalibrate your 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, move past assumption-based marketing, and build trust in higher education. Read more: caylor-solutions.com/mission-fit-ma… #HigherEd #MarketingTrends #MissionFit2026

𝗕𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 alone won’t 𝗴𝗿𝗼𝘄 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁. Dr. Stacey Berggren shares how NNU shifted to 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — aligning strategy, structure, and accountability around gro... caylor-solutions.com/brand-awarenes… #HigherEdMarketing

Annual fund donors don’t become 𝗹𝗲𝗴𝗮𝗰𝘆 givers by accident. Tapping into 35 years of 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁 wisdom from Terry Munday on 𝘛𝘩𝘦 𝘏𝘪𝘨𝘩𝘦𝘳 𝘌𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳 podcast. Read the recap: caylor-solutions.com/higher-educati… #HigherEd #FundraisingStrategy #Advancement

Serving a 74% student-of-color population requires more than diverse photography - it requires alignment. Amanda Slaughter shares how Fresno Pacific builds trust through clear financial conversations, mission ... caylor-solutions.com/what-higher-ed… #HigherEd #Enrollment #DiversityMarketing

𝗕𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 alone won’t 𝗴𝗿𝗼𝘄 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁. Dr. Stacey Berggren shares how NNU shifted to 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — aligning strategy, structure, and accountability around gro... caylor-solutions.com/brand-awarenes… #HigherEdMarketing

𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀 𝗮 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲 𝗻𝗼𝘄. If your 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 isn’t built for discoverability + conversion, you’re leaving inquiries on the table. Here’s how 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗲𝗮𝗿𝗰𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ch... caylor-solutions.com/social-media-s…

Small team? Big digital goals? 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 for higher ed doesn't have to be a burden. Use a "seeker-centered" strategy and smart tools to make your site work harder for your 𝗺𝗶𝘀𝘀𝗶𝗼𝗻. caylor-solutions.com/website-optimi… #HigherEd #EnrollmentMarketing

A $𝟭,𝟮𝟬𝟬 𝗰𝗹𝗶𝗰𝗸 isn’t a typo. It’s a warning sign. When impressions look “healthy” but enrollment doesn’t move, the problem isn’t ads — it’s 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 🧵👇 caylor-solutions.com/maximizing-you… #HigherEdMarketing #DigitalMarketing #ROI

𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀 𝗮 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲 𝗻𝗼𝘄. If your 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 isn’t built for discoverability + conversion, you’re leaving inquiries on the table. Here’s how 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗲𝗮𝗿𝗰𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ch... caylor-solutions.com/social-media-s…

Serving a 74% student-of-color population requires more than diverse photography - it requires alignment. Amanda Slaughter shares how Fresno Pacific builds trust through clear financial conversations, mission ... caylor-solutions.com/what-higher-ed… #HigherEd #Enrollment #DiversityMarketing

You don’t have to be a marketing expert to lead like one. 🎯 Bart Caylor breaks down key insights for higher ed leaders: 🧠 Ask better questions 💬 Build trust (but verify!) 🤖 Use AI like a pro Read on: caylor-solutions.com/higher-ed-lead… #HigherEdLeadership #MarketingStrategy #BartCaylor

𝗨.𝗦. 𝗡𝗲𝘄𝘀 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀 aren’t just badges anymore — they’re digital infrastructure in an AI-driven world. Are you leveraging yours strategically? 🔗 caylor-solutions.com/u-s-news-colle… #HigherEd #EnrollmentMarketing #AI #SEO

Serving a 74% student-of-color population requires more than diverse photography - it requires alignment. Amanda Slaughter shares how Fresno Pacific builds trust through clear financial conversations, mission ... caylor-solutions.com/what-higher-ed… #HigherEd #Enrollment #DiversityMarketing