What an absolutely incredible performance from Audrey Lowry.
Not only because she shutout a really good Texas offense, but she did it on the road, and most importantly, with TWO rain days throughout the night.
She was elite. The defense was elite. GREAT WIN.
I said earlier on the radio, “This second nine is going to be crucial, Rory has the opportunity to take firm control, but can also let the whole world into this.”
Well…at the end of the day…Rory has the largest halfway lead ever at Augusta, and one arm in his 2nd Green Jacket.
Watching @TheMasters and seeing so few players long enough to go for 13 &15 now has taken away so much excitement and intrigue to the back nine. Another example of how longer isn’t always better.
Masters merch is becoming less memorabilia and more inventory. Buying a few pieces is tradition. Bulk buying to flip is something else. There was a time when it meant something simple: you got it because you were there.
Now, people fake the proximity entirely.
Scarcity is what built the magic at The Masters.
The Masters will do about $70 million in merchandise sales this week.
$10 million per day
$1 million per hour
$16,000 per minute
$277 per second
That's $25 million more in merchandise sales than the Atlanta Braves did all of last year — in just one week, with no online sales.
In 1994, a shopper picked up a green jacket at a Toronto thrift store for just $5, only to discover it was a genuine 1950s Masters jacket. The buyer later sold it at auction for $140,000.