
Blockagrm
32 posts

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Sometimes growth starts long before the numbers move.
We just published our case study with @arcfunmi, breaking down the thinking, positioning, and identity work behind one of Africa’s fastest-growing built environment media platforms.
blockagram.xyz/case-study.htm…
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You can explore this thesis further on our website
blockagram.xyz/paper-ownershi…
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Camps are where we’d explore adoption, retention, and usability problems with blockchain products. We’d sit there and examine what’s going on, the science behind it, and how to solve the problems. At the end of each camp, founders would go home with solved adoption issues, a clear vision of their product lifecycle, better retention strategies, and a network of other founders that might foster partnerships.
I can’t contain my excitement.
Blockagrm@blockagrm
Sofar, we’ve launched 2 products on our website We launched “papers” and we’re launching “camps” later this week builder’s therapy would be our first camp Anticipate more information within the week!
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@Arsenal would have won with proper design thinking, your coach should book a session with @blckagram
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We just published a new paper exploring how blockchain can move beyond digital speculation into real-world ownership systems.
From NFTs to tokenized physical assets, identity, and collectible infrastructure.
This is where Web3 starts becoming usable.
blockagram.xyz/paper-ownershi…
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@nerdymuizz Book a call with us or send us an email here
blockagram.xyz/work-with-us
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NFTs were never the problem.
The problem was restricting them to speculative digital pictures.
The real opportunity is physical collectibles.
Every industry already has them:
- watches
- cars
- sneakers
- gaming hardware
- fashion
- designer toys
- luxury products
- signed merchandise
These things already function like NFTs socially:
scarcity, ownership, provenance, resale culture, identity.
Blockchain simply becomes the verification and ownership layer.
Imagine buying a collectible product and instantly receiving an onchain ownership certificate tied to that physical item.
Now imagine being able to:
- verify authenticity
- track provenance
- transfer ownership
- resell globally
- build communities around ownership
- unlock experiences through possession
Not “NFTs.”
Collectibles.
I genuinely think this is where blockchain adoption starts making sense to normal people.
At @blckagram, we’re increasingly interested in designing systems like this:
products that use blockchain infrastructure to solve real behavioral and ownership problems.
If you’re building in this direction or want to explore it deeper, send us a message.
mert@mert
we must bring back NFTs
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If you’re building a media platform, institution, community, or cultural brand, you should absolutely read this case study.
Not because of the visuals.
But because of what happens when a brand finally becomes clear enough for people to believe in it.
This was one of my favorite projects to work on.
Blockagrm@blockagrm
Sometimes growth starts long before the numbers move. We just published our case study with @arcfunmi, breaking down the thinking, positioning, and identity work behind one of Africa’s fastest-growing built environment media platforms. blockagram.xyz/case-study.htm…
English
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Building is getting cheaper. Understanding the humans you’re building for is the new value, especially for blockchain builders.
We’re building @blckagram to solve that human understanding gap. In the next few months, we’ll publish frameworks, audits, research, and resources to help blockchain builders understand their users. We are not a global intelligence yet, but in the next 10 years we’re going to build frameworks and tools that will help blockchain gain real adoption—one that doesn’t leak users back to the previous generation of the internet because it’s too complex. We would rival @ideo and @NNgroup, but our focus would be blockchain technology. That’s what brought about the name Blockagram.
We’ll hold our first workshop in a few months, starting with Nigerian builders. We’ve been fostering collaborations with builders like @waverchocs and other big players in the Nigerian ecosystem.
Today marks Blocagram’s official launch into the ecosystem.
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I still remember the first conversation I had with @arcfunmi.
At the time, the platform already had momentum. The content was there. The audience was there. The mission was there too. But something felt disconnected.
The brand didn’t fully reflect the weight of what they were building.
So we sat down and started asking questions.
Not “how do we make this look better?”
But:
What exactly is Arcfunmi?
Who is it truly for?
Why should African builders see themselves in it?
That conversation changed everything.
We realized Arcfunmi wasn’t just posting architecture content.
It was documenting the people building Africa.
Architects.
Engineers.
Contractors.
Designers.
The humans behind the infrastructure.
From there, the work became deeper than visuals.
We rethought positioning.
We rebuilt the identity system.
We refined the typography.
We created a content structure that felt like media, not just another account posting projects.
And honestly, the process took time.
There were multiple logo concepts.
Multiple design directions.
Lots of back and forth.
The final identity system only came after months of refining details until everything finally clicked.
Then the rebrand launched.
And within one month, the platform moved from 15K to 50K followers.
A year later, it crossed 200K+.
The crazy part is:
the audience was always there.
The real shift was clarity.
People could finally understand what Arcfunmi stood for the moment they saw it.
Tomorrow, we’re publishing the full case study behind the process, strategy, identity system, and positioning work behind @arcfunmi.
Blockagrm@blockagrm
Tomorrow, we’re publishing our first public case study with @Arcfunmi , exploring how positioning, identity systems, and strategic clarity helped transform an African built environment platform from 15K to 200K+ followers within one year.
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