Tony N. Wright

The answer to AI-generated content noise is not more content. It's better content. One piece that actually helps someone beats fifty pieces that almost do. Every time. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

TikTok went dark and millions of businesses had nothing. No email list. No backup. No way to reach their own audience. That's the platform dependency tax. And every brand building on someone else's land is paying it. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

Unpopular opinion: AI does make SEO easier. It makes scaling tactics trivially simple. What it can’t do is tell you which tactics are worth scaling. That’s still strategy. That’s still the hard part. That’s still where years of reps actually matter.

Your audience isn't ignoring your content because they don't care. They're ignoring it because you didn't earn the stop. Attention is a currency now. Spend it wisely or your audience spends theirs somewhere else. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

Cutting brand awareness to save money is one of the most expensive decisions a business can make. You just don't feel it for six months. Then you spend two years trying to recover. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

Cutting brand awareness to save money is one of the most expensive decisions a business can make. You just don't feel it for six months. Then you spend two years trying to recover. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

Your funnel assumes buyers move in a straight line. They don't. TikTok. Google. Reddit. AI chatbot. Retargeting ad. Your site. Gone. Back a week later. Purchase. That's not a funnel. That's a web. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

AI flooded the internet with content. Now buyers are tuning out anything that feels generated. Your voice. Your experience. Your point of view. That's the one thing AI can't replicate at scale. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

Every algorithm update wipes out the same type of business. Faceless. Keyword-driven. No identity. The businesses that survive? People search for them by name. That's not SEO. That's brand. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

Every algorithm update wipes out the same type of business. Faceless. Keyword-driven. No identity. The businesses that survive? People search for them by name. That's not SEO. That's brand. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

Google AI Overviews are answering your customers' questions without sending them to your site. Chasing the click is the wrong move. Building the authority that earns the mention? That's the play. New Marketing Minute 👇 Sponsored by @ScrollworksAgency

AI regulation is coming. But it’s not the end of AI marketing. It’s the beginning of something more important: accountability. In today’s Marketing Minute, I break down what marketers should actually pay attention to as regulations like the EU AI Act emerge — transparency, consent, and human oversight. Because the businesses that use AI responsibly will build more trust with buyers. Watch here 👇 #AI #MarketingStrategy #DigitalMarketing #BusinessGrowth

When supply chains break, trust becomes the product. In unstable markets: Persuasion ↓ Reassurance ↑ Clarity wins. Silence creates doubt. Today’s Marketing Minute 👇 #Marketing #Business #Leadership

@YourAnonNews So you support repressive regimes…got it.

@tonynwright The USA isn't supposed to attack countries for regime change. The president does not have the authority to start wars and is in direct violation of the US constitution. Sorry you don't know how your own country works - that's how you got here though, stupid.

There was literally zero reason to attack Iran.

When the world feels unstable, should your marketing go quiet? Tone matters. Sensitivity matters. But disappearing creates a vacuum. Consistency builds trust — especially when competitors pull back. Today’s Marketing Minute 👇 #Marketing #Leadership #BrandStrategy

I just discovered a brand new (and totally fascinating) way to come up with content ideas for your blog. It’s your 404 pages. (Stay with me…) I randomly checked if Ahrefs Blog had any 404 pages with lots of backlinks pointing at them. And saw hundreds of them.. Wow! I pinged my Head of Content Ryan Law asking why so much of our blog content was now “dead.” Turns out — none of it was ever alive. These are all hallucinated URLs from AI-generated articles. 🤯 Basically, hundreds of sites have published AI-generated content and never checked whether the links in those articles actually point to real pages. But here's the part that really blew my mind... Most of these hallucinated URLs actually make sense. AI "thinks" we should have articles on: /internal-linking /how-important-are-backlinks /domain-authority /content-decay etc. And... we don't. AI literally found gaps in our content strategy that we missed. So now we're going to publish articles on all these topics and turn hundreds of broken hallucinated links into real backlinks. If you run a blog, go check your 404s right now. You might be sitting on a goldmine of content ideas that AI already "voted" for. (go to Ahrefs' Site Explorer > "Best by links" report > filter by 404 status code) Fun times. 😅

When the economy tightens, bad marketing gets exposed. Volatility doesn’t reward activity. It rewards discipline. Efficiency > expansion. Today’s Marketing Minute 👇 #Marketing #Business #Leadership #Growth

@jacksonhinklle They also killed a man responsible for tens of thousands of deaths. Choose your evil.

💔🇮🇷 BREAKING: The U.S. & ISRAEL murdered 57 elementary school girls this morning

What is your point? While I go to the grocery store to feed my family with the money I earneds, there are homeless people. Even if I give them money, this doesn't change. Trump just eridicated something the US has wanted - all parties - for 40 plus years. LA fucked themselves - but this will help them too. Pull your head out of your ass.

While Trump is attacking Iran, this is what Los Angeles looks like.