Agents of Change

#AOCS25 brought together health communicators from 42 states and 5 countries, all united by the shared goal of exploring new ways to make our communities healthier. Experience a glimpse of the Summit’s energy with these photos. #BehaviorChange #PublicHealth

And that concludes #AOCS25! Day 2 was filled with inspiring ideas and strategic discussions to advance public health initiatives. Thank you to everyone who participated and supported this journey. Until next time, #ChangeAgents! #ThisIsPublicHealth

A huge thank you to everyone who joined us! Now, enjoy the rest of this sunny evening. ☀️ What did you learn the most? Let us know! ⬇️ #AgentsOfChange #SummitClose

That’s a wrap on #AOCS25! 🎉 Jeffrey Jordan, MA, & Kristin Carroll closed out the summit with key takeaways: 🔹 Have real conversations & tell your story. 🔹 Be honest—show the science & build credibility. 🔹 Learn from each other to drive meaningful change.

As #AOCS25 wraps up, we're grateful for an inspiring event advancing public health through behavior change marketing. Thank you to our Thought Leader Sponsors: @TobaccoFreeKids, @First5CA and @pathlabshq. Your impact drives our mission and inspires #ChangeAgents💙

You're doing important work—Snapchatters need to see it! #SnapchatForChange

2/3 🔹 Meet young people where they are—with messages that resonate. 🔹 Snap isn’t traditional social media—it’s about real connections, not perfection. 🔹 AR, Snap Stars & authentic storytelling help government brands connect meaningfully.

1/2 Closing out #AOCS25 with Snapchat: Driving Offline Behavior Change Among Young People 📸✨ Megan Dorward, Lead, Government & Political Advertising at Snap Inc., shared how authenticity, attention, and engagement drive impact:

3/3 People don’t just hear messages—they listen to those they trust. It’s about persuasion, not just convincing. #TrustedMessengers #AuthenticConnections #PublicH

2/3🔹 Leverage micro-messenger networks for localized impact 🔹 Use a two-step model: messenger + peer discussion 🔹 Prioritize storytelling & personal testimonials 🔹 Align messages culturally & build trust before delivering

1/3 Now on the #AOCS25 Main Stage: Trusted Messengers: Building Authentic Connections with Audiences with Derrick Feldmann, Managing Director at @AdCouncil Research Institute. Trusted messengers help bridge divides, foster dialogue, and inform. To truly connect:

2/2 With dynamic dashboards, engagement isn’t just measured—it’s acted on. To maximize impact: ✅ Build behavioral indicators into campaigns ✅ Optimize messaging based on live data ✅ Understand performance from day one ✅ Protect that funding!

1/2 On the #AOCS25 Main Stage: Penny Norman, Strategy Director at @RescueAgency, is breaking down how real-time data can transform campaign success. Real-time data allows campaigns to track impact live, spot trends, and optimize strategies on the fly for maximum effectiveness.

Taking the mainstage is Penny Norman from @RescueAgency ⭐️ for “Beyond Impressions: How Real Time Data Can Inform Campaign Optimization” 📍 Pacific Jewel Ballroom

2/2 With a vision for a future free from nicotine addiction, Truth Initiative is driving behavior and policy change to empower quitting for all. A unified, powerhouse approach can maximize public health impact—because innovation and collaboration are key to lasting change.

Next on the #AOCS25 Main Stage: Supercharging Cessation Through Innovation & Collaboration with Kathy Crosby, CEO & President of @truthinitiative

3/3 Finding the right influencer means balancing reach with authenticity. Direct searches or influencer management systems can help. #HealthEquity #PublicHealth #BehaviorChange

2/3 Influencers drive real behavior change. Their trust, social proof, and ability to model new behaviors make public health messages more credible and impactful.

1/3 Kicking off our power sessions at #AOCS25: Finding the Right Messenger: Working with Influencers in Public Health Communications with Johnathan Thompson & Michelle Bellon from @RescueAgency.

2/2 stability, success, comfort, experience, and sacrifice. Health facts alone aren’t enough. To drive behavior change, we must show how quitting fits into a person’s life, identity, and values. #TobaccoCessation #BehaviorChange #PublicHealth

1/2 Live at #AOCS25: FIT ALL: Harnessing Psychographics to Advance Adults on Their Quit Journey with Maria Garcia from @RescueAgency. A needs-based approach is key to tobacco cessation. Understanding both demographics and psychographics helps uncover real motivators—