👉 The friction in gifting isn't a bug. It's the entire point.
An agent that optimises the process optimises away the meaning.
What you're really sending isn't the object. It's proof that you paid attention.
Here's what's actually happening 👇
A gift isn't a transaction. It's a signal.
→ "I know you specifically well enough to pick this"
→ "I spent time thinking about you, not people in general"
→ "This cost me something real: attention, effort, thought"