@RajatBhansalii Pricing itself is a part of the reason why meta brands can't reach india 2. If you are baking in meta ad costs to your margins, india 2 is not an option.
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Cherian Biju
1.9K posts
Cherian Biju
@Chekunthala
Co-founder https://t.co/AML7v8jW2P | Size-inclusive ethnic fashion rooted in India's timeless textile crafts
Kochi, Kerala 가입일 Ekim 2023
1.1K 팔로잉1.5K 팔로워
How should we target India 2 - Marketplaces only then?
But how do premium priced brands 1500₹+ make a way there?
India 2 has an anchor bias of legacy brands and hence welcoming new brands become challenging (premium category) - demand is huge & people have moolah - much more than India 1 but propensity to spending is value-oriented/ need basis.
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If you are selling a product with Meta Ads, you are selling to India 1. India 2 is not even in the picture.
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Cherian Biju 리트윗함
"Model is 6 feet and wearing size M"
No sir, model is nano banana and has consumed 30K tokens.
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It’s my Birthday today …
Early morning I received this message from ISKON with a birthday wish and it made me feel happy :)
Early 30s hit different. I will be working a whole day today and spending it like a normal day.
Hare Krishna ✨
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Cherian Biju 리트윗함
@TaylorHoliday Yeah but how do you test creative if you don't have a campaign named "testing"?????
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Yes. There is a serious risk of Microsoft Windows losing the entire sub ₹1 lakh market for laptops now.
And people who enter the Apple ecosystem - stay in it.
@drishtadyumna@drishtadyumn
I hope the MacBook Neo finally humbles Microsoft. Windows has progressively gotten worse and worse over the years, just extreme levels of bloat and no significant improvement in terms of user experience. Somebody needs to give Microsoft a huge shock, force them to shut everything down and rebuild Windows from scratch.
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@saybwala You know it's a good thayirsadam when it makes you sleep like a log for 3 hours straight.
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Cherian Biju 리트윗함
@Pivot2Centre India is truly an enigma
Every street has beggers scraping for even a single rupee but industries somehow can't find labour to work at ₹300 per day
Either China is too poor or Indians are really rich
x.com/i/status/20301…
B.@Wander4B
This is what India should have been — an industrial giant. Instead, our comprador bourgeoisie chose easy money by building services & startups while decimating state-owned industries, with no other capability beyond exploiting India's unemployed & endless supply of cheap labour.
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Cherian Biju 리트윗함
They rebranded yogic meditation as metacognition
The Sigma Mindset@thesigmamindset
The highest form of intelligence (acc. to neuroscience)
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India needs a modern alternative to Tally. Hope some VC funds that because they also need good MIS.
And don't @ me that HOHO exists 🙄
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Cherian Biju 리트윗함
europeans prepared to respond…
on monday
Ursula von der Leyen@vonderleyen
Following the ongoing situation in Iran, I am convening a special Security College on Monday. For regional security and stability, it is of the utmost importance that there is no further escalation through Iran’s unjustified attacks on partners in the region.
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Cherian Biju 리트윗함
Malayalam media will report on sensationalist gender war moth light incidents like these while completely ignoring the fact that the state had the 2nd lowest GSDP growth rate in the country over the last ten years.
Deepika Narayan Bhardwaj@DeepikaBhardwaj
KERALA: Safna befriended a disabled man online, won his trust talking for long, called him to hotel & forced him to have sex with her to shoot a compromising video When he refused, she & her friends assaulted him brutally Laughing in Police Custody x.com/i/status/20268…
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Cherian Biju 리트윗함
Open Letter to Meta India: Technical Verification Glitch Freezing ₹2 Cr+ Annual Ad Spend
I am a verified Meta advertiser currently contributing currently between ₹15-18 Lakhs [USD 18K+] every month [₹2 Cr+/ USD 220K annually] to the Meta ecosystem in India.
My business,
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@HR_starryeyes Congrats Harini and Team Basil! Best bento boxes I have used :)
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We raised to raise the bar on kids essentials :)
Building out basil to be a truly loved kids-first design led brand!
Inc42@Inc42
D2C lunchbox brand Basil has bagged $2 Mn (₹18.2 Cr) in a Pre-Series A funding round led by Prime Venture Partners, with participation from existing investors Appreciate Capital and IIMA Ventures.👇 The fresh capital will be used in expanding into new product categories such as bags and water bottles, while some funds will go into strengthening its supply chain, hiring and brand building initiatives, the startup said in a statement. Founded in 2023 by husband-and-wife duo Mahesh Muraleedharan and Harini Rajagopalan, Basil makes aesthetically pleasing, innovative, high-quality kitchen and houseware products, with a special focus on bento boxes and water bottles. Basil sells its products via its D2C website and online platforms like Amazon, Flipkart, Myntra and FirstCry. The brand claims to serve customers across 20,000+ pincodes in India. 🔗Read the full article here- 4-2.co/3MGwuRq #news #Inc42 #D2C #retail #funding #fundingnews #Indianstartups #startupnews #businessnews
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Cherian Biju 리트윗함
you have no idea how expensive cheap employees and agencies are
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This is how Indian spirituality and Yoga is relevant to the world. India is the only nation to have developed tools to transform how you experience life.
The problem is these tools are experiential and subjective in nature, just like our inner atmosphere. Hard to prove with material sciences on how and why it works, but once you experience, it becomes your truth.
avalanche@thomashelby_obe
Creatine, protein, magnesium, b12, vit d, omega 3, multivitamins, dry fruits, workout, good sleep, good food...day in-day out for the past three years, I did all of that and I realised that I'm clinically depressed and I can change what I do, I can't change how I feel.
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Hey Senthil, it's not the place people get addicted to, it's the practices. I have been an Isha Meditator for past 6 years. I have never visited the Ashram even once. Same for many people I know.
Now, I think Yoga, breath work and meditation from any authentic source can do the same to people. Isha is not compulsory, although they are amazing at transmitting the same.
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The first nd last time I went to Isha is on 2014. The atmosphere was good but it didn't feel natural and real. Everything is artificial. Once ppl go there, ppl get addicted to the place. I think they are using some kind of black magic / spell to hypnotize everyone who goes there.
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