Dee👻

From Kang Dong-won's Photo Cards to Kim Hye-yoon and Lee Jong-won's Breakup... Off-Screen Promotional Strategies That Encourage Audience 'Fandom' (Salmoki-related excerpts only) m.entertain.naver.com/movie/article/… Recently, the film industry has been breaking away from the mold of standardized promotion and driving box office success with strategies that induce "over-immersion," allowing audiences to directly participate in the film's worldview. While past marketing remained merely in the form of announcements conveying information, the key now is to foster a "fandom" culture by utilizing digital platforms to communicate with characters and delve into behind-the-scenes details even outside the movie. Having surpassed 1.7 million viewers, *Salmokji* brought the genre's characteristic of a horror film set against a reservoir to the forefront of its promotion. The film designed its audience experience around the concept of a "Forbidden House." Through a Notion-based page, it constructed a narrative outside the movie by revealing not only the rituals, behind-the-scenes stories of naming, and filming stills, but also character narratives personally developed by the director. In particular, the release of previously unreleased scripts that expanded the relationship between Su-in and Ki-tae, as well as details about their dating days, stimulated the audience's desire for interpretation. Furthermore, the combination of concept-based screenings—such as the "Marine Corps Screening," "Coward Screening," and "Hydration Screening"—led to a structure that allowed viewers to experience the film's horror firsthand. This strategy was also proven effective with *The Man Who Lives with King*. For that film, Showbox reprocessed the production process into a single piece of content by releasing a Notion-based "Filming Chronicle." Going beyond simply archiving stills, episodes, and on-set behind-the-scenes footage, they created an interactive structure by continuously updating content that reflected audience reactions. This functioned as a device that fostered public discourse on viewing points while simultaneously inducing multiple viewings. Park Yeon-soo, a representative from Showbox’s Communication Team, stated, "While the person in charge of 'The Man Who Lives with Kings' presented content in the style of a historical chronicle to suit the genre of historical drama, for 'Salmokji,' the concept was set as a 'house of taboos' to match the characteristics of the horror genre. The team atmosphere was excellent for both projects, so there was plenty of behind-the-scenes content available for use beyond official materials. It seems the audience showed keen interest in the scenes where the director and actors sincerely interacted with the audience on set, as well as the stories before and after. I felt that being able to interact with the audience in real-time while monitoring their reactions was a major attraction as a PR representative." "Communication Team Leader Jo Su-bin stated, 'Even if the information is not newsworthy, the idea of ​​the staff to share the many behind-the-scenes details of how a movie is completed with audiences who enjoyed the film, at a more friendly level, seems to have really shone. I am relieved that even though it is behind-the-scenes content, the credibility of the official channel and the individual personalities of each staff member are reflected in the writing style, making the audience feel like they are enjoying the movie together with us. I hope this will be remembered as a good example of viral marketing where the official channel 'rolls it up'. Although it is not a platform with comments, the staff members monitor it very meticulously to check and reflect the audience's reactions to the movie, so we feel a great sense of reward when the audience responds.'" #김혜윤 #KimHyeYoon #살목지 #Salmokji

theqoo hot topic Dex suddenly excited after realizing he has a younger sibling (feat. Kim Hye-yoon) theqoo.net/hot/4178268980… - Wow, but the size difference is so heart-fluttering. - It reminds me of someone saying they're a Wolfdog and a Maltese combination. They have brother-sister chemistry and banter. It was super fun lololol. When Kim Hye-yoon did a role-play, Dex immediately went along with it. Anyway, it was funny and cute. - They're only one year apart? Kim Hye-yoon really does have a youthful image lol - Their chemistry is amazing. FOTS is so much fun. It makes me feel good just watching it. - You have to watch it. They're both so polite and cute...... It's healing - Dex seems to have really good chemistry with the other members, like a direct-from-the-farm delivery. I've seriously grown fond of him... I think Kim Hye-yoon joined at the right time too ㅠㅠ She's so cute. - Both Dex and Kim Hye-yoon seem to have maxed-out social skills lololol. - Maybe because they both have the vibe of chemistry fairies, their back-and-forth is great and cute lol. - Is it true that Dex is eating the fried rice that Kim Hye-yoon was eating? OMG, they must have gotten super close lol - Kim Hye-yoon is truly a chemistry fairy... She has great chemistry with everyone, regardless of whether they are male or female, senior or junior lol - Hye-yoon is seriously a chemistry fairy.... I've even grown fond of Dex now. - Both Dex and Kim Hye-yoon seem to have maxed-out social skills lololol. -Hye-yoon was really, really lovely. She was so polite and seemed like someone who would be loved wherever she went. - Hyeyoon is easygoing, capable, and friendly, but everything isn't overdone; should I say it feels natural...? They seem a bit transparent lol ㅜㅜ I grew to like them so much while watching Unsan... - Dex has great chemistry with everyone, regardless of age or gender, and on top of that, Hyeyoon is a chemistry fairy lol. It's really funny how they look like sisters one moment and a brother the next. - I thought Kim Hye-yoon had good chemistry with Lee Jae-wook on the variety show too, but she's a chemistry fairy. - Kim Hye-yoon is so neat and tidy, it's easy to watch. She has great mother-daughter chemistry with Yum Jung-ah, aunt-like chemistry with Park Joon-myeon, and older brother-like chemistry with Dex. They all suit each other well, and it was a great addition to the cast. It's super fun. - Hye-yoon really seems like a chemistry fairy; she suits everyone well. -Hyeyoon is friendly and bright, but she's bright and lively without any pretense, so it's nice to watch. - Seriously, Kim Hye-yoon and Dex have insane chemistry. That claw machine game is hilarious, you have to watch the video lol. - Dex has such a good personality, and Kim Hyeyoon is cute here. She looks like a cell from *Yumi's Cells*. - Kim Hye-yoon is seriously like oyster sauce... Their chemistry is insane. - Hye-yoon is seriously a chemistry fairy lol. That bright, up-looking gaze is her cheat code... So cute lol -What is with the two of them? They're so cute lol. Let's make Kim Hye-yoon a regular cast member lol. I can't let go of this chemistry ㅠㅠㅠㅠㅠ - It's a variety show, but it feels like a drama lol - I was watching thinking they were cute, but I got smitten by the size difference in the last clip lol And mooreee comments are about how cute they are and how and healing fun Fresh Off The Sea in Calape is. 🤣 #김혜윤 #KimHyeYoon #언니네산지직송in칼라페 #FreshOffTheSeaInCalape

Rating Filing For Love (Nationwide & Seoul) Ep1: 4.4% & 4.8% #FilingForLove #FilingForLoveEp1 #ShinHaeSun #GongMyung