FeverBee Limited

Customizations can simultaneously make your community unique. Yet, every customization you add to a community platform is also a liability. buff.ly/2SQkJXW #cmgr #esn

Default Names - You can’t change the name of the company, but you probably do want to be deliberate over the name of the community. buff.ly/2LL9AqS #cmgr #esn

Growth vs. Expansion-It’s a lot easier to grow a community through deliberate expansion than dumb luck. buff.ly/2YdyrW1 #cmgr #esn

Too many organizations only come up with one, risky, idea for a community. Don’t risk everything on a single idea, test five ideas and see which comes up top. buff.ly/30MA1Qg #cmgr #esn

Companies underestimate the time it takes to develop a community strategy....you can’t step up to pilot the plane while still serving drinks in the cabin. buff.ly/2LSQ5fk #cmgr #esn

Best Customers and Best Members - Your community shouldn’t be for “everyone”. Be clear about your target audience and the unique value the community offers (and gains) from them. buff.ly/2Of3Urp #cmgr #esn

Yes, You Can Do That - With enough resources, skill, willingness, and ingenuity, anything is possible. buff.ly/2XAJPee #cmgr #esn

Banning Issues vs. Opinions - Unless you want to make an endless series of dubious judgement calls, it’s often best to ban the issue, rather than opinions within the issue. buff.ly/2JevKPY #cmgr #esn

No-One Remembers Popular Activity A Year Later - Given the choice between creating something that might be immediately popular or something which has long-term utility, go with utility. buff.ly/327NWlE #cmgr #esn

A Thousand Tiny Broken Promises - Don’t make a promise you’re unlikely to keep to avoid disappointing members. buff.ly/2YAjfDC #cmgr #esn

The Cost of Every Message You Send To Your Community - Sending emails to community members isn’t free. Member attention is finite and you should invest wisely in it. buff.ly/2J4sypJ #cmgr #esn

Remarkable Rules Create Remarkable Communities- If you’re creating an online community, the safe option is to create like those you see already - it's better to create a remarkable community with remarkable rules. buff.ly/2Ygaa2v #cmgr #esn

What Members Want To See When They Suggest An Idea buff.ly/2IJ9NrS #cmgr #esn

Privacy Without Exclusivity Rarely Makes Sense - There’s little point in having a private community if it’s not exclusive. buff.ly/2WZJPEy #cmgr #esn

Setting Precise Targets For Your Community Work - It’s more motivating to work towards a specific target over which you have control than chasing some vague umbrella target which you don’t. buff.ly/2MWVsfE #cmgr #esn

Invest in making sure you (and your community team) are highly trained in what they do. The results are clear, communities become more active and positive places to be. buff.ly/2WO5eoQ #cmgr #esn

Most of your community’s size and activity is determined by two big decisions you made (or neglected to make) early on. buff.ly/2Ic9J3H #cmgr #esn

In our 5th community breakdown, we look at the Microsoft Tech Community and dive slightly into Microsoft’s broader community structure. buff.ly/2WT8ZbE #cmgr #esn

In September (4-6) I’ll be hosting FeverBee's Advanced Skills Community workshop at CMX Summit to help those of whom have mastered the basics, design the systems that will take their community to the next level. buff.ly/2IbWKO0 #cmgr #esn

Breakdown of Spotify’s Thriving Online Community - If you’re looking to up your game, move up to a strategist level, or get an insight into what top community pros work on; this deep dive into Spotify's online community should help. buff.ly/2WAjktf #cmgr #esn