Future of Sport Lab

After a successful pitch day, the FSL team wants to give a huge thank you to the founders that made up our fifth cohort. We wish you all the best as you move forward with your startups!🎉🎉

FSL Director Cheri Bradish was quoted in this Yahoo Sports piece about WAGs. ca.sports.yahoo.com/news/resurgenc… Give it a read!!

🚨Startup Spotlight🚨 Founder: Dr. T.M. Robinson-Mosley The Playbook is a B2B mental health sports tech platform that provides athletes and their supporting organizations with actionable plans to prevent problems from becoming crises while supporting overall athlete well-being.

🚨Startup Spotlight🚨 Founder: Luca Buratto Lubu transforms any shoe into a gait lab. Leveraging AI, they help athletes prevent injuries, optimize technique, and enhance performance.

🚨Startup Spotlight🚨 Founder: Marek Klassen HooperIQ is the first AI-powered basketball IQ training platform; helping players master decision-making through quizzes, film analysis, and personalized insights.

🚨Startup Spotlight🚨 Founder: Dr. Jen Fry Coordle revolutionizes group travel and sports tourism by providing a seamless, centralized platform that simplifies logistics and connects participants to local businesses.

🚨Startup Spotlight🚨 Founder: Jack Kingsley Shake is a free-to-play platform delivering real rewards and simple, fun fan experiences through sports and entertainment event aggregation, built for friends to enjoy together.

🚨Startup Spotlight🚨 Founder: Sherif Khair Fanmore is a personalized fan loyalty & rewards platform helping teams engage & capture the untapped 90% of fans not in stadiums - thus creating new revenue channels for teams and sponsors.

🚨Startup Spotlight🚨 Founder: Jill Moffatt MOMentum supports elite athlete mothers with financial grants, advocacy, and community resources to ensure family planning is never a barrier to success in sport.

🚨Startup Spotlight🚨 Founder: Bren Kugamoorthy Elev8 is a wearable system designed to enhance cardiovascular health, accelerate recovery, and optimize human performance.

🚨Startup Spotlight🚨 Founder: Lindsay Knowlton Iron Lady Golf is a community for women to learn, play, and connect. The Iron Lady mission is to make golf more accessible for women of all ages and skill levels.

🚨Startup Spotlight🚨 Founder: Mike Weaver CoachThem is a digital coaching platform that simplifies practice planning with an easy-to-use drill builder, shared libraries, and team collaboration tools. CoachThem helps streamline development and maximize coaching efficiency.

Read through our Cohort Five media release to learn a bit more about ourselves, our partners, and most importantly the companies that make up this innovative group. Link in bio for the official release on our website!

The Future of Sport Lab is proud to announce the ten startups that make up our fifth cohort. This is one of our strongest groups yet, featuring ventures that span across AI, athlete training, fan engagement, athlete wellness and more. Congratulations to our fifth cohort!!

Catch FSL director Cheri Bradish on TVO (@TheAgenda) tonight at 8pm or 11pm as she sat down with Steve Paikin, Morgan Campbell, and David Macfarlane to discuss the current role that business plays in sport. YouTube.com/theagenda to watch the full segment after it airs!

❗️⏰STAY TUNED⏰❗️ Our cohort announcement is coming soon and you won’t want to miss this talented group!

The FSL team wants to give a MASSIVE thank you to all who applied to our fifth cohort. We are very excited for what the future holds! Applicants, give yourselves a pat on the back❗️👏

A couple important pieces of media contributed to by our Director Cheri Bradish: CBC article outlining how tariffs may affect the sports world: cbc.ca/amp/1.7450393 CBC Radio piece surrounding Serena Williams’ investment in the Toronto Tempo: cbc.ca/listen/live-ra…

Sports tech founders - today is the last day to apply for FSL’s cohort 5! Don’t miss out on this chance to help kickstart your entrepreneurial journey!

Happy International Women’s Day❗️🎉 FSL is proud to be run by a talented team of amazing women and to continue our support for women in the sports tech and entrepreneurship landscape with the launching of FSLW.