MeeWee

Fragrance is having a moment, but how to sell it, when you can't smell it? #retailmarketing forbes.com/sites/kristinl…

Good will won't keep a company from getting cancelled, but an authentic response or genuine purpose can help. Check out this new #CancelCulture research from Porter Novelli - porternovelli.com/findings/the-2…

It helped pioneer the one-for-one model. Now TOMS is changing its giving model: committing at least one-third of annual net profits to grassroots organizations. #retail #corporategiving #charity ow.ly/TrDV50EhQlO

“We thought he was an idiot.” Walmart has featured associates in its ads since the 1980s. There were doubters, but it was a hit. Decades later, more brands are doing the same, this time pushed by the pandemic. ow.ly/ggEq50EhQ7T

The power of the pivot: one company's niche product kept spectators dry at sporting events. The latest model protects everyone from drive-thru workers to EMTs. #pivot #covid19 ow.ly/4MHS50EaA1R

Buzzsumo's once again analyzed 100M headlines on Facebook & Twitter, breaking down attributes that correlate with sharing + engagement: buzzsumo.com/resources/hund… Some very useful graphs & data points in here

"Companies should still be able to compete to be the best in the world, but they also need to be valued on being the best for the world.” #bcorps ow.ly/YFrv50EazYM

Consumer patience is getting shorter. How's your customer service and user experience impacting your business? #consumerbehavior #retailmarketing ow.ly/Yw3B50E7Jfi

Focus on problems you solve, not services you offer.

As advertising costs continue to rise, you can’t afford to not have a conversion optimized website. The future of commerce-focused web design is at the intersection of: • Conversion optimization • Merchandising • User journey mapping

It was a quick and straightforward email campaign with success that went beyond the inbox. meewee.us/case-study-mee… #casestudy #emailmarketing #retailmarketing #brandaffinity

"It’s time for retailers to pivot — again. That won’t come easily, though. Businesses continue to face congested U.S. ports and container shortages, backlogging merchandise, which will make stocking shelves with fresh outfits all the more complicated." ow.ly/EOOc50DTzQm

"In a daring move, Ralph Lauren is the first luxury fashion brand to take the plunge into the fashion rental market by providing access to its fashions without the commitment of ownership." ow.ly/CVu950DTyZi

"The swing to owned brands represents a sea-change for Bed Bath & Beyond which had traditionally relied on manufacturer brands or licensed programs, both of which offered inferior margins to internally developed and sourced products." ow.ly/V5M250DTydk

Paid vs. free loyalty programs. Urban Outfitters is testing UP, their paid membership program. #retail #retailmarketing #consumerbehavior #brandaffinity #membership ow.ly/MKi450DQCsJ

“You can’t control the conversation about your brand, you can only hope to be part of the conversation.” #retailmarketing #consumerbehavior #TargetDressChallenge ow.ly/o0fz50DOnet

"If 2020 was a year of predictions, 2021 is a year of action. With change comes opportunity for businesses and industries to evolve their old approaches." ow.ly/tpvw50DOn7l

When we give expecting nothing in return, it is remarkable how much more others will give back to us.

You asked, we listened. Discover ethical and sustainable BIPOC owned clothing brands from around the globe. Let's celebrate diversity in fashion and back the change we want to see in the world. buff.ly/3h3Y6L8

Loyalty is everything. Don't you EVER forget it.