Houston First

Houston First is excited to once again partner with the @UHouston to host free watch parties at Avenida Houston throughout the Coogs’ run in the NCAA Men’s Basketball Tournament. Festivities for today’s watch party begin at 7:30pm, with tip off scheduled for 9:10pm. 🐾

Houston First spoke with local chefs and food and beverage directors to explore the trends and priorities shaping the city’s restaurant and beverage scene this year. 📰 Read what they said: houstonfirst.com/news/houston-d…

According to Deloitte’s 2026 Travel Industry Outlook, luxury for this generation is often defined by family-oriented and food-driven travel. Read more: houstonfirst.com/news/houstons-…

As generational travel trends continue to shift, millennials' travel motivations increasingly center on shared experiences.

Houston First has developed and deployed the “World in a City” campaign which includes more than 80 different marketing assets from commercials and short-form social media videos to print ads and other digital media. Learn more: houstonfirst.com/news/new-promo…

Travel + Leisure shares an "Essential Guide to Houston Texas," featuring hotels, restaurants, best things to do and more. travelandleisure.com/guide-houston-…

Houston started 2026 with a slight uptick in total air passenger traffic, according to recent data from @AirportsHouston. Passengers through both Bush Intercontinental Airport and Hobby Airport reached 4.7 million in January. Read more: houstonfirst.com/news/air-trave…

Houston First spoke with local chefs and food and beverage directors to explore the trends and priorities shaping the city’s restaurant and beverage scene this year. 📰 Read what they said: houstonfirst.com/news/houston-d…

Meetings Today highlights Houston and how the city is building for the future, while also spotlighting how Houston will take the world stage in 2026. Read more: meetingstoday.com/articles/14578…

The new Memorial Park project which honors World War I history has officially broken ground. Read more: houstonfirst.com/news/new-42m-m…

The Los Angeles Times names Houston the top food city of the year. Check out their two-day itinerary. latimes.com/eta/travel-exp…

Get to know the people behind our mission as we continue our Meet the Team series. We're excited to introduce you to Special Projects Manager Laura Garcia Aguinaga.

Bars, restaurants and venues in the City of Houston sold more than $1.5 billion in alcoholic beverages in 2025, according to data from the Texas Comptroller’s office. Read more: houstonfirst.com/news/houston-a…

Happy International Women’s Day! Today we close out our Women in Hospitality series highlighting June Rodil, Partner at Goodnight Hospitality, whose immigrant experience and early career helped shape how she defines success today. Read more: bit.ly/4lc1fKR

Continuing our celebration of Women in Hospitality, we profile Jackie Wallace, Assistant Vice President of Communications and Public Affairs at the Houston Zoo, who shares experiences that have shaped her leadership style. Read more: houstonfirst.com/news/celebrati…

Sharon Fletcher, Executive Director at Houston Freedmen’s Town Conservancy, shares advice for young women as part of our ongoing International Women’s Day series. Read more: bit.ly/4lc1fKR

As part of our ongoing International Women’s Day series, Kathryn Lott, President of Discovery Green, highlights the changes she has seen over the years that have helped break down barriers for women in hospitality. Read more: houstonfirst.com/news/celebrati…

Congratulations to Houston First Associate Director of Corporate Sales, Mercedes Williams, on being recognized as a 2026 Smart Women in Meetings: Industry Leader award winner. Read more:  smartmeetings.com/magazine_artic…

Evelyn Garcia, Co-Owner and Chef at Jūn, shares advice for young women entering the hospitality industry and aspiring to leadership roles as part of our ongoing International Women’s Day series. Read more: bit.ly/4u0pYWn

Houston Airports is expecting to welcome 2.2 million travelers during the 2026 Spring Break travel period, a 3% increase over last year. Read more: fly2houston.com/airport-busine…