Jamie Patton

On Aug 1, 2008, I quit finance to start WePay, only for Lehman Brothers to collapse two weeks later. It felt like the world was ending, yet 18 years later the S&P is up 5X and the financial crisis gave birth to a fintech revolution. Today something similar is happening 🧵👇

@AndyBarr34 @mikehtrujillo Thanks @mikehtrujillo @AndyBarr34 and it took me a few weeks to even see this exchange 😂

@mikehtrujillo @JamiePatton Jamie is smarter than I am. Thus I know she's still not wasting time on here like you and me.

I'm very excited to launch Viewpoint Media today as a unified media buyer separate from Uplift. Post-cycle we spent a lot of time internally thinking through how we could push our clients (and the broader party) into making smarter decisions. The biggest problem we identified was the incredible inefficiency that resulted from siloed media buying and vibes-based media planning that had absolutely no resemblance to media consumption in the real world. We decided to fix those problems in two key ways. First, we built our own media planning software called Calibrate. Calibrate ingests public and private audience and ad performance data from every platform that allows for political advertising. We can then run that information against any unique voter audience and budget to provide scores for each platform that reflect both the likelihood that we'll reach that custom audience as well as the efficiency of each medium in doing so. That means that all our media plans and mixes will be informed by true data science, not guessing or "experience" that may or may not reflect the modern world. Second, we took our already great digital buying team/infrastructure (led by @sfalmy and executed by Maya Perez, Chris Darcy, Elizabeth Reyes and Josie Savaria-Watson) and fused it with a traditional buying operation allowing us to serve ads across linear, digital and streaming. We hired Ann Bremer to run the traditional media buying operation last fall and she has proven to be the best at what she does. We then added strength to strength by bringing @Lili_McFarlane over after her stint on the @KamalaHarris campaign. Lili will be working with clients across all mediums and ensuring we incorporate the smartest thinking/lessons learned from an innovative presidential campaign into what we do. The result is Viewpoint. By breaking down silos in media planning we're eliminating any incentive to do anything other than what is the absolute smartest thing to do for our clients. No more bad-faith fights between consultants and vendors. No more conflicting objectives, accidental bidding against ourselves or unintentional overlapping resulting in tragic inefficiencies. This is a unified approach to maximize reach, incremental frequency, efficiency and quality across any screen to give our clients the absolute best chance to reach their targets and move the voter they need to move. Higher efficiency = more wins. It's that simple. Viewpoint will be free to contract with any other outside agency -- though it will also work as the ad buyer for all @UpliftTweets clients. Jamie Patton and I will be moving our media buying work over to Viewpoint, and we've chosen @swansoncora1 to lead Viewpoint. Cora is one of the hardest-working, most-organized and relentlessly cool under pressure people you'll ever meet in this business. She's the perfect person to run this company that will be built around optimizing efficiencies at every step. viewpointads.com

This one goes out to all the folks who are someone else’s “please tell me something about the election that will calm my anxiety” person. I see you. I appreciate you. I feel that you may be entitled to compensation.

OPINION: Tim Grayson displays a “nuanced understanding of the factors contributing to California’s home insurance crisis and potential solutions — expertise that will prove invaluable,” the Chronicle’s Editorial Board writes in its endorsement of Grayson. trib.al/w6WK5JK

Get this man in the White House

A very important step. Well done @actblue team.

@garrytan Cheers to that!

Support this man Don't let the anti-immigrant SF nativists tear him down

@hknightsf Yes, and the fish or chicken sandwiches are great too,

Best burger in San Francisco? 😋

@susanl_tmmm @MaiselTV It’s killing me that we’re 5 episodes in and they’ve done nothing with the Lenny Bruce storyline?!

@adkinsey Same. And then to think of all that it takes to actually make tamales!

Since it's the topic du jour... I must confess my most toxic trait: I do not enjoy tamales.

@EmergeCA @dgrahamcaso @JamiePatton @dccendejas @charbridge Thank you @dgrahamcaso @JamiePatton @dccendejas @charbridge Great weekend! You are an important part of electing the next political women leaders in the state! I appreciate your expertise, patience and ability! #womenleaders #celebratewomenshistory

@zachklein The new terminal 1 is just beautiful.

SFO has got to be one of the city’s best operations. In 12 years of living here, I can’t recall an egregious security line situation, plus the facilities are continuously improving and the on-site museum exhibits are genuinely interesting!? Next to DTW, it is a favorite.

@MrArenge It’s hard to imagine a more amateur approach to this.

@JamiePatton You may not have seen this - but to even advertise as a political advertiser, you have to register using a Google form (which used to require advertisers upload a drivers license or passport - that was removed last weekend): docs.google.com/forms/d/e/1FAI… twitter.com/MrArenge/statu…

So Twitter is doing this via a google form? Cool cool… 🤔

@MariferZacarias @WhiteHouseHPI Congratulations Marifer! Such exciting news.

Professional news: Excited to join the @WhiteHouseHPI as Deputy Director! I’m looking forward to doing my part to build & advance the Biden-Harris Administration’s commitment to educational excellence and economic opportunity for Hispanics across the country.

Good policy can turn San Francisco around in a year. This fact gives me solace and motivation.

@catrionastew Wishing you the best in your next steps! Thanks for all your work.

This has been one of the best experiences, and I will always be Team Wiener. ♥️

Sad/happy news: after 3 wonderful years, I'm leaving my role as @Scott_Wiener's Communications Director this January. I am so grateful for everything we accomplished & everything I learned. It's been the best. I'm thrilled (!) that the brilliant @ErikMebust is taking over.

@garrytan It’s really frustrating that your 30s are somehow the “ideal” time for… everything? Read “The Artist’s Way” by Julia Cameron.

Does anyone have any resources for staying creative in their 40s and beyond? It seems odd to me that something cements at 40 re: central models and ideas, when the broader collective consciousness clearly continues to evolve

It's not ambition that holds women back. They're punished for violating gender stereotypes as warm & submissive. Data: ambitious men and women get promoted. Aggressive women are penalized more than men. End the double standard: if you accept it in men, don't reject it in women.