Jen Zick

Great article about triggered email programs http://www.clickz.com/3633241

There's nothing like getting work done when you're not working...marketing automation is my new best friend:)

Congrats to the WorldTeam Tennis Philadelphia Freedoms for kicking off their first targeted email campaign this morning with FanOne!

Why don't more professional sports teams reallocate a warranted proportion of their marketing budget to digital fan marketing?

@mmahoney13 Agreed.Communicating the benefits is my focus now. So many other industries have seen results; we just need sports case studies