Lane2Lane

Show me a 10/10 artist.

"If you're trying to make young music and you're not young, it's gonna be inauthentic and people can feel that." "I love what the Clipse are doing right now and how it's authentic to them..." — JAY-Z via The New York Times

Marc Andreessen just revealed the Elon Musk philosophy that completely broke his brain: "The best product in the world shouldn't even need a logo." We all know Elon is relentless about quality. As Marc puts it: "Do you want the best car in the world or not, right? Like that's Elon's mentality... And it's working very well." But at a recent event, Elon took this mindset to a completely different level. He dropped a perspective so jarring that Marc initially thought it was a joke. Elon’s thesis? "You shouldn't even have to have your name on the product. It's just obvious. Everybody knows." The logic is brutal but simple. If you build the undeniable, undisputed best thing in the world, everybody uses it. And because everybody uses it, you don't need to slap your branding all over it to prove it's yours. Think about that. We spend endless hours agonizing over marketing, tweaking brand colors, and putting our logos on every square inch of what we build. But the ultimate flex isn't a flashy logo. The ultimate flex is building something so undeniably brilliant that its mere existence is the brand.