Samuel Hess

Here are 100+ landing pages from top 1% of brands in the US and UK. We found over 856 hidden genius strategies that you can steal from them to become more profitable & grow even faster. Want it? 1. Like & RT this post (must do both) 2. Comment "Landing Pages" & I will DM you

We helped take KICKZ from a 0.59% conversion rate to a level where the business became acquisition-ready. When KICKZ came to us, this wasn’t a “growth project.” It was a fix-the-economics or the business stalls situation. They had just gone through an ownership change. Margins were under pressure. And their store was converting at 0.59% - meaning almost every euro spent on traffic was being wasted. They didn’t need more ads. They didn’t need a redesign. They needed a system that could turn traffic into predictable profit. This is where we stepped in. Not random tests. Not opinions. A structured, high-velocity experimentation program built on behavioral research, deep funnel analysis, and disciplined prioritization. Over the next two years: → 84 structured experiments → Conversion rate scaled from 0.59% → 1.9% → 2.7% → Multiple single tests generating €40k–€100k+ in incremental revenue → One cluster of tests alone produced €221k during runtime → Profitability restored and stabilized And here’s the part most people miss: This wasn’t just about more sales. It was about making the business investable again. Once the funnel economics worked, confidence returned. Once confidence returned, strategic options opened up. In 2023, KICKZ was acquired by 11teamsports, one of Europe’s largest sports retail groups. That exit didn’t happen despite CRO. It happened because the numbers finally made sense. That’s what real optimization does: It doesn’t just lift metrics. It changes the trajectory of the company.

Bigger product thumbnails in the mobile cart popup added €80K+ in monthly revenue. We simplified the add-to-cart confirmation for one sports retailer by enlarging the single product image and hiding the rest of the cart contents. The change felt minor on the surface. But it delivered solid lifts across the board. Results on mobile (where 70% of traffic happens): ARPU: €4.31 to €4.43 (+2.78%) Conversion rate: +2.96% AOV held steady at €115.87 Statistically significant, no exceptions. What drove the win? Shoppers hate uncertainty in that split-second after clicking "add to cart." A larger, focused thumbnail cranks up cognitive fluency. They instantly confirm "yep, that's my shoe" without scanning clutter or worrying about errors. It cuts anxiety, kills hesitation, and funnels them straight to checkout. Procrastination? Gone. Distractions? Minimal. Especially potent for high-intent buyers like sneaker hunters, where every doubt can mean an abandoned session. Key takeaway: In mobile ecom, visibility isn't optional. Tiny tweaks to confirmation screens can unlock outsized gains by making the "I got it" moment crystal clear. We've run 4000+ tests proving this. Your cart popups might be bleeding revenue right now. Follow for more mobile CRO breakdowns that actually move the needle.

AI becomes a multiplier when you stop chasing replacement. And start using it to eliminate friction in real thinking. That’s the gap between AI hype and AI leverage. Hype promises: Replacement Autonomy Effortless outcomes Leverage delivers something quieter - but far more valuable: Speed Clarity Momentum The biggest wins I’ve seen don’t come from fully automated systems. They come from humans using AI to think better and move faster. AI is great at: Drafting Summarizing Exploring options Spotting patterns It’s bad at: Judgment Context without guidance Accountability Taste So the highest-leverage setups keep humans where it matters - and use AI where friction lives. That’s the shift most teams miss. Not “How do we replace people?” But “Where does thinking slow us down unnecessarily?” Solve that, and AI becomes a multiplier - not a distraction. ♻️ Save or repost if you’re trying to use AI for real leverage, not demos.

This checkout tweak made us an extra €36K per month. 3 buttons beat a dropdown with 6 options. We switched the gender selection from a dropdown menu to 3 buttons: Frau, Herr, Divers. What we changed: - Swapped dropdown for visible buttons - Cut from 6 options down to 3 - Made selection faster and clearer The numbers: - ARPU: €82.03 → €82.79 (+0.93%) - Monthly extra revenue: €0 - €36,363 - Result: Statistically significant Why it worked: Dropdowns make people work harder. Click, scroll, think, pick. Buttons show everything upfront. Click once, done. Six options were overkill. Three covered what people actually needed. People hate friction at checkout. Every little bit of friction you remove helps more people complete their purchase. Follow me for more checkout optimization insights and test breakdowns.

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We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands (from €1M annually to those surpassing €1B per year). 95% of our clients continue working with us because we consistently increase their revenue by 10% Year-over-Year while maintaining the same ad spend. 📈 Now we’re sharing our most successful A/B-Tests MEGAFILE. We turned it into a plug-and-play breakdown you can actually use. What’s inside: → 60+ proven CRO ideas. → Real data & Uplift numbers. → Learnings from each experiment. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 1. Like this post 2. Comment “TESTS” (Must be following me!) and I'll send it to you.

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