Hamish Mackenzie

Launching SaaS abroad? Don't just rinse and repeat. Do this instead: 🔎Review competitors. 🛒Define local needs. ✂ Create a cut-down product version 👩‍🔧 Create a local persona. 🌏Translate everything. ☎ Employ a local 📣Market. 💰Get customers 📈Review, adjust, scale.

What’s the best way to make your B2B SaaS sales scalable? It has nothing to do with your sales team. And everything to do with your customers. Wow them like they’ve never been wowed before. And you might not need a sales team anymore.

SaaS Founders: Stop hiring more people because they’re cheap. Start hiring fewer, better people and pay them well. Ultimately, those people don’t cost you anything. They'll deliver far more value than you will ever pay them.