Nicholas Tomich

"Paid ads stopped working." We're 10 days into April and we've already done $165K in revenue on $40K spend. 4.09x ROAS. Ads work fine. Your system doesn't. Reply "SYSTEM" and I'll send you the free guide that breaks down every piece. (Must be following)

If your ad creative doesn't make the WRONG people scroll past, it's not doing its job. Qualification starts at the ad level. Not the sales call.

Most VSLs die in the first 8 seconds. The opener is a talking head saying "Hi, I'm [name] and today I want to share..." That's a 92% drop-off opener. The fix: open with the outcome. The number. The transformation. Make them feel something before you explain anything. I broke down the 12-part framework we use for every client VSL. Grab the free guide here: gamma.app/docs/k0dmddwbv…

The #1 mistake in video ads: starting with yourself. "Hi, I'm [Name] and at [Company] we..." Nobody cares. They're scrolling. You have 3 seconds. The fix: start with THEIR pain, not your pitch. "You've spent $15K on ads this month and you can't name one deal that came from it." That's a hook. It stops the scroll because it describes their Tuesday morning. I wrote 5 complete scripts with hooks, bodies, and CTAs. Every line annotated. Reply "SCRIPTS" and I'll send them.

@MattLucero_ Report

I just ran one of the largest (if not the largest) 3rd party comparison of cold email tool setups to figure out what the best cold email setup is. 600,000+ Emails Sent. 3 Sequencers. 3 Mailbox providers. Same campaigns, same copy, same lists, and I controlled for every possible variable possible. To run an accurate test at this magnitude we had to spend >$10,000 in new email infrastructure (to make sure everything was fresh) I made a 12 page report outlining + a 19 minute video breaking down ALL the results to a scientific level & giving it away completely free. The document breaks down: - The exact test parameters we ran - A breakdown of the results and findings by ESP and mailbox provider - What sending platforms / tools got the best results Want the full report? Like this post + comment "REPORT" and I'll send it over (must be following)

Unpopular opinion: spending more on ads before building a backend is burning money. You're paying full price to acquire someone and extracting 20% of their value. Build the backend first. Then every dollar you spend on acquisition compounds instead of evaporates.

An ad campaign has a lifespan. A system compounds. Campaign: Launch, optimize, fatigue, die. Repeat. System: Ads feed the funnel. Funnel feeds the email sequence. Email sequence feeds the call pipeline. Calls feed the case studies. Case studies feed the ads. Every conversion makes the next conversion cheaper. That's the difference between businesses that plateau at $200K and businesses that break $1M. Stop running campaigns. Start building systems.

Your market doesn't care about your features. They care about their problems. Talk about what keeps them up at night, not what makes you proud.

The most complex funnel I ever built was a 12-step sequence with 4 upsells, 3 downsells, and conditional email branching. Conversion rate: 0.4%. We ripped it out. Replaced it with: landing page → form → thank you page. Conversion rate: 3.8%. Three steps beat twelve. Complexity makes the builder feel smart. Simplicity makes the business money. When in doubt, remove a step.

We increased a client's front-end AOV by 60% without touching the ads. The fixes were all on-page: → Message matching (headline = ad promise) → Proof sequencing (moved testimonial above the fold) → Friction reduction (7 form fields → 3) → CTA placement (guarantee directly above the button) Each variable has a different multiplier. Most businesses optimize the 2x variable while ignoring the 4x one. I wrote the weighted conversion formula we use for every audit. Grab the free guide here: gamma.app/docs/0s28jwvlf…

Your offer isn't what you deliver. Your offer is what they think they're getting. If there's a gap between expectation and reality, you have a positioning problem, not a fulfillment problem.

I charge $10-15K for a 90-day sprint. Some people think that's expensive. But here's the math: If we take your cost per deal from $7,500 to $1,800, you save $5,700 per deal. Close 3 deals per month and you've paid for the entire sprint in month one. Expensive is relative to what you get back.

"What's your monthly budget for marketing?" Wrong question. Always. Right question: "What's a client worth to you over 12 months, and what's the maximum you'd pay to acquire one?" If the answer is "a client is worth $84K and I'd pay up to $5K to get one," we have a business. If the answer is "I don't know," we don't have a marketing problem. We have a business model problem.

What a full acquisition system build looks like in 90 days: Days 1-15: Offer refinement, funnel architecture, landing page Days 16-30: Ad creative production, VSL script and filming Days 31-45: Launch ads, gather data, optimize landing page Days 46-60: Scale winners, build email sequences, add retargeting Days 61-75: Systematic optimization (highest-impact variables first) Days 76-90: Automate, document, transition to maintenance After 90 days you have a machine. Not a campaign. A machine.

The most expensive mistake in funnels isn't bad copy or ugly design. It's building the wrong type of funnel for your price point. A webinar funnel for a $500 product → overkill, high drop-off A simple opt-in for a $15K service → not enough pre-selling The architecture has to match the buyer journey. Price, audience temperature, and team size all factor in. I built the 4-archetype decision framework we use before any build starts. Grab the free guide here: gamma.app/docs/iyrfw1fkx…

The best funnel builders I know don't start with software. They start with a Google Doc. Offer. Headline. 3 bullet points. CTA. Guarantee. If that doesn't convert as a plain text email, it won't convert as a $10K landing page. Tools don't fix bad strategy. They just make bad strategy look professional. Write the offer in plain text first. If it doesn't compel action, design won't save it.

Profitable ads don't start profitable. They become profitable through iteration. Budget $3K to test, another $3K to optimize, then scale what works. Most people quit at $1K.

The difference between a 1.2% page and a 4.8% page usually comes down to 3 variables. Variable 1: Does the headline match what the ad promised? Variable 2: Is there proof before the first scroll? Variable 3: Can someone complete the form in under 30 seconds? That's it. No exotic CRO techniques. No heatmap rabbit holes. Nail these 3 and you've captured 80% of the available improvement. I wrote the full weighted formula with all the multipliers. Reply "CONVERSION" and I'll send it to you.

I used to pitch within the first 3 minutes of every sales call. Talked 75% of the time. Closed 11%. Then I learned: shut up and ask questions. Now I don't pitch until minute 25. I talk maybe 40% of the call. Close rate doubled. The less you talk, the more you close. Sounds backwards. It's not.

You don't scale by doing more things. You scale by doing fewer things better. Find your one acquisition channel that works and pour gasoline on it.

"Just following up" is the worst follow-up message ever written. It says nothing. It adds no value. It's ignorable. Every follow-up touchpoint should deliver something: a case study, a relevant insight, an answer to their specific concern. Follow up with value or don't follow up at all.