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Rodney
9.6K posts
Rodney
@RodneyMidas
Sois heureux. ex @Gallery; built https://t.co/bgwHIFbohP and more.
Brikky 가입일 Kasım 2015
482 팔로잉991 팔로워
In the process of reaching $20k/mo in 83 days, i honestly had the highest hopes for Meta Ads
tl;dr we spent ~$1k for a month but it didn't work out
if you're an app founder planning to run ads, here are the things I learned:
1. Basic stuff but to run app install or in-app event campaigns, you need to verify your business on Meta but this took us 2~3 weeks. just keep this in mind as a buffer
2. So during those 2 weeks, we landed the users to our landing page instead and were optimizing for clicks to the app store page. big tip here is to use "custom pages" provided in app store connect. this way you can track the metrics (i.e. downloads, purchases, conversion, etc.) for everyone who comes through that that link.
3. Once our business was verified, we switched the campaign event to in-app purchase. Installing Facebook SDK can be tricky with lots of new learnings and jargon (i.e. ATT consent, SKAN vs Conversion API, etc.) so while your business is getting verified, I recommend you to learn about them.
4. Here is biggest mistake we made: I didn't know in app events were only tracked for users who accepted the ATT request. Our acceptance rate was 1% so basically none of the events were tracked. For over a week our dashboard showed 0 conversions and I was literally panicking. Stupid mistake
5. Solution to #4 is turning on SKAdNetwork 4.0 which basically tracks your events while maintaining user privacy. but it takes more than 24 hours for the data to be reflected (Apple enforced SKAN from iOS 14.5)
6. Another important thing to keep in mind is that based on your ad budget, it's important to set the right in-app event that happens frequently enough for Meta to learn. For example if your ad budget is $10/day and you set the event to "purchase", assuming average conversion rate Meta will not be able to learn enough.
7. Regarding #6, the recommended event count was "50 event within 7 days" but I honestly don't know where this data came from so just keep it in mind with a grain of salt.
8. Last but not least, all of the above really depends on your LTV. LTV literally determines how much you can spend on ads. Make sure you know 100% about your ARPU, LTV, churn rate, k-factor (if you're more of a social app), and the core metrics of your product before running ads. If you don't, you're donating money to zucc.
I stopped running ads 2 days ago because I felt we needed some reflection on everything we learned, but I'll definitely resume soon and will share more insights along the way.
Keep trying until you win!
Brian Shin@brianshinsh
we crossed $20k/mo in 83 days instead of everything that went right, here are the mistakes we made (so you don't make them!) : 1. During the early days, we tried too many marketing channels due to fomo. - we literally tried SEO, pSEO, meta ads, google keyword ads, tiktok video, and cold email all within 4 weeks lol - even if the channel turns out to not work, we think it's worth committing and testing for at least a month to get a good understanding of it - this is especially true because there are things you start to see the more you try and bear through it. trying is different from reading about it. 2. Don't spend more than a few days on a new feature or experiment - this pertains to both product decisions and marketing decisions - honestly i get easily excited about a new idea, and as a founder you probably do too - but it's always the same pattern again and again: i get super excited about the "next big thing", spend 2 weeks on it, and totally flunk - no matter how promising the idea seems, spend max 5 days on it to release and test. if it takes more than that, it's probably too big for experimenting. 3. Stop copying and listen - with 100% accuracy, all of the features that failed were 1) ideas that just magically came from imagination and 2) ideas that were inspired from other products - ofc inspiration is good, but you HAVE TO verify it with your users. do your users really need that feature? - keep in mind the product is for your user, not for you. if you're trying to build a serious product for a real business and not a play project, this is important - on the surface, every idea seems like a good idea. but adding a new feature = more complexity. be very strict about why that feature needs to be in your product - i think this is especially true for consumer products. simplicity is key. 4. Once you start making revenue, spend more where it's needed - 2 weeks ago, our app just flat out stopped working because our servers maxed out. CPU usage went over 100%. - it was literally 1am, users emailing us nonstop, requesting refunds. i panicked. - this was a stupid mistake. a small buffer would have saved us from a bunch of users having a bad experience these are the 4 mistakes on the top of my head but as I remember more, I'll add it to the thread
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AI is developing incredibly quickly.
One prompt generated this (via @Replit).
For this app: apps.apple.com/gb/app/reach-o…
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Might do it just to finally feel like I’ve rested
claire vo 🖤@clairevo
As someone who has family risk of colon cancer and who is aware of the rising rates in young people, I will hype up colonoscopies to anyone who needs to hear it! #1 value prop? That “nap that hits like a reset button.” I’ve had friends call their colonoscopy naps “the best day of my life aside from getting married and having my kids.” Do it! It’s refreshing and also might save your life.
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“You’re right — and thank you for calling that out.”
After telling someone to overdose 😭.
Greg Brockman@gdb
Introducing ChatGPT Health: openai.com/index/introduc…
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Rodney 리트윗함
While it is an imperfect rule, I think that most people who are trying to describe somebody's mental state would be better off using older synonyms rather than their modern therapy equivalents.
They are not narcissistic, they are selfish and thoughtless.
1/
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Rodney 리트윗함
Prediction markets have now found their rightful home in @phantom.
It’s been a pleasure working with both @Kalshi and @dflow to bring these markets onchain.
Lots more to come 🔜
Phantom@phantom
A new way to trade what’s trending is coming to Phantom. Sports. Politics. Crypto. Culture. If it’s happening, you can probably predict it. Introducing Phantom Prediction Markets, powered by @Kalshi 🟢
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