Saul W. Marquez

State of AI in Marketing report: outcomesrocket.com/blogs/ai-in-ma…

As debates swirl over the #GPT-5 upgrade, our State of AI in Marketing 2025 report (published in July) shows: - 62.7% of marketers see AI as a productivity co-pilot rather than a full replacement - Only 15.8% believe AI will entirely replace humans in the marketing field While new #ChatGPT capabilities may approach PhD-level sophistication, it’s clear that AI is here to help us reduce time spent on repetitive tasks and boost productivity. I’ll continue to closely observe how this evolves in the coming months.

According to a survey of 1,299 marketers conducted by Outcomes Rocket , 89.5% of respondents are using AI in their work, but only 33.3% have tried agent AI. #marketing #AIreport #DataDriven

Following the article "AI Is Transforming B2B Healthcare Marketing, But Humans Must Lead" I published on Forbes Council, here are 3 key activities leading healthcare CMOs are embracing to ensure their transformation: 1. Redesign Organizational Structures: Hire and train for hybrid roles like prompt engineers and data-savvy campaign leads. 2. Re-Platform KPIs: Move beyond impressions and clicks. Focus on metrics that demonstrate business and clinical value, like referral conversion, provider activation, and patient acquisition cost. 3. Build Governance Into the Workflow: CMOs must help define standards for bias audits, consent management and AI explainability.

YouTube is officially removing its Trending page

Post-Cannes, it's clear that AI is reshaping the client–agency relationship. Brands are rethinking how they choose partners: 1. Pick agencies with a clear, unique edge 2. Shift from time-based fees to value-driven pricing 3. Invest in partners using AI to grow, not just cut costs. #AI #marketing #CreativeAgency

Always ask: “Would I care about this if I didn’t work here?” If not, rewrite it.

If I could give 1 digital marketing advice, it would be... #marketingtips #marketingthatworks

Most brands think they need more content. What they really need is better distribution.

Stop chasing trends and start owning your niche. Clarity outperforms clever every single time.

Focus on the message-market match before you focus on media spend. A great message in front of the wrong audience still flops.

I just published an article on Forbes Councils: “AI Is Transforming B2B Healthcare Marketing, But Humans Must Lead.” Automation alone won’t build trust. Human marketers must come in to guide strategy, add creativity, and ensure ethics and empathy stay at the center. Now is the moment to take action: - Invest in tools that work with your data, not around it - Train your team to collaborate with AI, not fear it - Build governance that protects your brand and your buyers - And stay human, always

In Growth Boss EP 44, Saul Marquez @SaulWMarquez shares how documenting your marketing strategy can 10x your business in 3 years. We cover: → Creating a brand guide → Targeting the right customer → Scalable strategy Reply “MARKETING STRATEGY” for the episode 👇

The performance marketing landscape is evolving. I shared some thoughts in the article below, and I’ll follow up with practical ways to apply these ideas to healthcare marketing. Stay tuned!

@nasdaqcenter Thanks so much for the opportunity!

Big results start with bold problem-solving. @SaulWMarquez, founder of Outcomes Rocket, shares how he transitioned from healthcare sales leader to entrepreneur—building a global agency and a top-rated podcast along the way. 🔗 Read his story: nasdaqcenter.org/2025/03/27/fac…

If you want to transform your digital strategy, join Outcomes Rocket Growth Day One Strategy, Alexis Anderson, and Reena Sooch on September 21st at 5 pm GMT/9 am PST for a 45-minute masterclass. #HCPDigitalEngagement Register here to reserve your spot: hubs.ly/Q021ldcg0

Are you a #digitalhealth, #precisionmedicine, or #diagnostics company looking to optimize your #IP and #patent strategy? Now may be the time to rethink it given fast advancements in the space. Jason Novak from @NLawGlobal jumped on the podcast to share why hubs.ly/Q020bw4l0