Semrush

Search has changed. And so have we. Meet the new Semrush: your unfair advantage in brand visibility. Built for every marketer who refuses to be invisible. Our new brand unifies our product, our platform, and our voice around one clear idea: helping marketers win everywhere search happens. We help you be found, everywhere you need to be seen: Across SEO. Throughout AI-driven discovery. Within every search surface that shapes real choices. Be found everywhere search happens. social.semrush.com/4shtwSE

Website audits in 2026 = visibility in the AI web. Use our guide and a free tracker sheet to get it right 👇 social.semrush.com/4tapYCd.

Today, AI agents interact with websites in inefficient and unreliable ways. They rely on screenshots, parse raw HTML, and infer how interfaces work. Even small design changes can break these workflows. This approach is slow, costly, and difficult to scale. WebMCP offers a different model. It enables your website to function like an API for AI agents—without requiring a separate API layer. Why this matters for marketers: optimization is no longer just about visibility, but usability. Sites that make tasks easy for agents are more likely to capture the next wave of traffic. Others risk being bypassed. Here’s what it means for SEO professionals and marketers: social.semrush.com/4tg5Yhy.

@BorisBeceric That escalated quickly 😅 What’s been the biggest pain point for you lately, Boris? Happy to take a look at how we can help!

Man SEMRush has become a useless piece of trash, ESPECIALLY since they got bought by Adobe. Enshittification continues...

What is GEO? SEO helps you rank. GEO helps you get cited by AI. Here’s why it matters now ↓ social.semrush.com/4dR8ciG.

@CharlesNobleSEO Crawlability is where everything begins

@semrush Simple but essential everything in SEO starts with how well your site can be crawled and understood.

A web crawler is a bot that visits and processes webpages to understand their content. They are also known as: • Crawlers • Bots • Spiders • Spiderbots Search engines use crawlers to discover and categorize webpages. Website owners can also use crawler tools, such as backlink crawlers or technical audit bots, to monitor site performance, analyze competitors, and improve SEO. Learn how they work in our blog: social.semrush.com/4vp9Nm5.

@XJoshuaGriffin Useful content is what gets rewarded 👆

AI content ranking? @semrush just dropped the data... Yes, it ranks. No, it’s not the reason you’re not ranking. What actually matters: - Intent - Structure - Value - Authority If your SEO is sh*t, AI just gets you there faster! Study: semrush.com/blog/does-ai-c…

@MozharAlexandr Execution confidence is becoming the deciding factor

@semrush The "Agentic Era" is a game of Confidence Scores. The AI isn't looking for the "Best" result; it's looking for the result it is most confident it can successfully book. If your technical infrastructure is "Sloppy," the AI will ignore you, regardless of how good your food is.

Google has made agentic restaurant booking through AI Mode globally available. Users can now describe what they want, and Google finds options, checks availability, and takes them straight to booking. The path from search to reservation is now a single interaction. This reflects a wider move toward agentic search, where AI retrieves, evaluates, and composes answers on behalf of users. Here's what you can do to optimize for the agentic era: • Ensure AI crawlers can access your site • Write content that’s easy for AI systems to parse • Clearly and consistently use entities • Manage your brand visibility • Track your AI visibility social.semrush.com/4vrFVpn.

@MozharAlexandr Both matter, trigger citations and capture value beyond the click

@semrush With the "Zero-click" strategies session coming up, are you most interested in how to trigger those "Primary Source" citations, or is the focus more on how to recapture the value when a user doesn't visit the site?

Search visibility used to mean ranking on page one. Now it’s: AI Overviews, ChatGPT mentions, Perplexity, Google AI answers — often without a click. Different signals. Different strategies. We’re hosting 2 free sessions to break it down: 1️⃣ Apr 23 — Zero-click strategies → social.semrush.com/4tPkLzU. 2️⃣ Apr 28 — AMA: tracking AI visibility → social.semrush.com/4853vOF. Join us 👇

@veksra Consistency is the real ranking factor most people ignore

@semrush This is the foundation most brands overlook. Authority isn’t built from one tactic, it’s the result of consistency across content, links, and structure. Especially now, the AI-friendly content piece is a game changer. Do this right, and rankings become a byproduct, not the goal.

5 Tips to Increase Your Website's Authority: 1. Get Quality Backlinks with Valuable Content 2. Optimize Your Content for Relevant Keywords 3. Develop a Solid Internal Linking Strategy 4. Get Mentions from Across the Web 5. Build an AI-Friendly Content Structure Full breakdown here: social.semrush.com/4cbhhBI.

Ranking in search no longer guarantees visibility in AI-generated answers, and many high-performing pages are losing presence, often without a clear reason. LLM Gap Analyzer, now available in App Center, shows how Google AI Overviews and ChatGPT generate answers, which sources they cite, and where your content is missing. Enter your URL and target keyword to analyze AI responses, compare against cited competitors, and identify gaps. The tool breaks down how answers are built, highlights missing information and weak coverage, and provides clear recommendations on what to update or expand to improve your chances of being cited. For ChatGPT, it flags factual inconsistencies, outdated information, and weak sources, helping you create more accurate and reliable content. Built for SEO teams, content specialists, and agencies dealing with declining AI visibility. If competitors are consistently cited and you are not, this helps you understand why and what to do next: social.semrush.com/4sxXeSY.

@emonuxui Such an underrated part of SEO, yet so critical.

@semrush Crawlers are the invisible layer of the web. They determine what gets discovered, indexed, and ultimately surfaced making them a core part of how visibility and authority are shaped online.

The marketing funnel is being redefined. What used to be a step-by-step process, where people search, compare, and decide, is now compressed into a single interaction. AI agents handle discovery, evaluation, and comparison. The user’s role is shifting from researcher to final approver. This shift changes how brands compete: • Awareness, consideration, and conversion are happening at the same time • Visibility depends on whether AI systems can interpret and trust your content • Positioning needs to be explicit, structured, and easy to verify If AI cannot understand your value, it will not surface, compare, or recommend you. Learn about Agentic Web: social.semrush.com/3PZhlMp.

@emonuxui From intuition to precision planning 🚀

@semrush This is basically moving YouTube strategy from intuition to pre production data.

New in App Center: YouTube Gap Analyzer Make informed YouTube decisions before investing in production. This AI-driven tool analyzes the Top 5 videos for any keyword in under 60 seconds and shows where competitors are underperforming and and where you can improve. ✔ Detect 6 key weakness types including low engagement, negative sentiment, outdated content, audio issues, AI-generated content, and poor production quality ✔ Validate content ideas before scripting and filming ✔ Prioritize opportunities with Opportunity Score and Confidence % ✔ Supports both Shorts and long-form videos Built for creators, marketers, and agencies looking to compete more effectively on YouTube. Available now in App Center → social.semrush.com/4mpFKXm.

Website authority in 2026 goes beyond backlinks and domain scores. It also depends on how clearly your site communicates who you are, and whether other trusted sources consistently support your claims. Here’s how to strengthen it: 1. Get Quality Backlinks with Valuable Content 2. Optimize Your Content for Relevant Keywords 3. Develop a Solid Internal Linking Strategy 4. Get Mentions from Across the Web 5. Build an AI-Friendly Content Structure social.semrush.com/3OEeIz5.

@emonuxui 100%—it’s all about the full visibility loop

@semrush We’re moving from SEO tools to visibility systems , where traffic analysis, AI search presence, and attribution across channels all merge into one feedback loop.

Explore 10 Top Website Traffic Analysis Tools for 2026, with key features, pricing, and best-use insights ↓ social.semrush.com/4tGXiAL.